Posted: Thu Aug 21, 2003 9:27 pm Post subject: Same pages different keywords
If I optimize a page for a certian keyword, for example lets use "shoes", so it can rank high for that keyword in SE and the word shoes is scattered around the website dozens of times. Now I make a second page with the same exact content, but now I replace the word shoes with "footwear".
I would submit the site then, but there wouldnt be a link to the page with the keyword "footwear" becuase the page with the keyword "shoes" is already being linked to the sites content so i would submit the page with the keyword "footwear" seperate.
Can you get penalized from search engines for having two exact same pages except a certian word was replaced with another similar one?
You would have predominately the same content, with only a couple words changed out ... IMHO it's spam.
In the cranking of a search engine's algorithm (sic) I think you would see a high risk of it being spam also. Particularly Google.
But, think about this ... even if the SE algorithm didn't think it was spam ... and you got great rankings, how long do you think they would last before a competitor turned you in for poor quality, spammy pages?
Just my 2 cents,
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
I doubt you will get reported, and even if you do, there seems to be a good chance that Google will leave it be.
Let's say for the sake of argument, that you actually get in the search engines, and place well. People click to your site, and find repetitive pages with just the keyword changed out ... do you think you will be offering what they want?
If you don't offer visitors what they want ... you will frustrate them, over time IMO you will lose out because of it.
Secondly, if people use Google, and click through, don't like what they find, and use the back button to return to their Google search results, Google "degrades" your site as not relevant for the term. Again, over time, you will lose your ranking because of this.
As far as Google leaving it alone ... they don't necessarily take out pages that are reported as spam by visitors, they improve their algorhythm to knock these pages out for future indexing. So time would again show this is not a good, long-term strategy.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Posted: Tue Sep 02, 2003 6:19 pm Post subject: Vary your keyword density for tomorrow's SE algorithm
Hello Ray.
Ray wrote:
If I optimize a page for a certian keyword, for example lets use "shoes", so it can rank high for that keyword in SE and the word shoes is scattered around the website dozens of times. Now I make a second page with the same exact content, but now I replace the word shoes with "footwear".
...
Can you get penalized from search engines for having two exact same pages except a certian word was replaced with another similar one?
Leaving aside the issue of penalties, let me suggest another reason why this might not be such a good idea...
The SEs vary their definition of ideal keyword density on a regular basis, so what works best now, might not next month. If you create each new page with a slightly different keyword density, over time you should create a site where some pages always rank well.
Resist the temptation to tweak pages continuosly, as they may well be back in favour in a few months time. Instead just continue to add quality content, and pay attention to your linking structure.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 08 Aug 2003 Posts: 205 Location: Assisi, Italy
Posted: Tue Sep 02, 2003 7:17 pm Post subject:
Hi all,
Both Charlie and Debs have good observations, and they should be taken into the whole "pie" of your evaluation process regarding different keywords, same content.
I run a translation oriented site, and one of my aims is to gather translation price quote requests. You can imagine the amount of keywords that I have at my disposal... french translators, german translators, dutch to english translations, translate chinese, etc, etc, etc... several hundred along these lines.
I have tested and found good CR% (conversion rates) with my presentation, and also excellent rankings in the SEs. Now I am not in favor of spamming the engines, but it would be absurd for me to try and include all of these searches/languages into one page. It would be equally absurd for me to rewrite and test for each of these keywords - especially considering that I need to say the same thing for each language search, just the target searcher changes.
Now, I have been writing dozens of pages with the same content, but different keywords for many months now, and for almost all of them, I have held top 10 rankings. I also maintain about a 70% CT% (click through) from these high ranked pages towards my specific free service offer.
Some months ago, a few of my pages completely disapeared from Google, and I thought that perhaps I was being penalized for this similar content (I do not cloak, or use any other form of SE trick to gain my high rankings). Then just recently, I realized that I had forgotten to add any links from within my site towards these pages (this was the reason they were dropped!)
Wanting to have the truth on the matter from other Google pros, I went to Highrankings.com/forum and asked there - and the response was what I listed above - I'll list it again: "I think that so long as the page targets different search phrases, you should have no problem."
Now, morally, I do not feel like I am doing anything wrong here, and according to the folks at this other forum, it won't be a problem for me - so far, they have been right.
The way I have my site structured, my visitors will almost certainly not notice - and on top of this, my service really does benefit any translation searcher enormously.
So, the moral of the story is, no situation is the same, and each individual has to make their own evaluations based on the positive and negative factors involved.
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