Posted: Sun Feb 22, 2004 3:20 am Post subject: Affiliate industry,Local market opps,Revenue mag,Ken Evoy...
Hi all,
With the startup of Revenue, the first magazine dedicated to the growing Billion dollar industry of affiliate marketing...
Ken Evoy growing Sitesell/SBI into the local markets along with his recent addition to his team to develop programs for SiteSell affiliates to build the global local markets through affiliates.
http://www.revenuetoday.com/index.htm
As a start are going to distribute 125,000 copies of the magazine...
to members of industry organizations and key contacts, subscribers, key opinion influencers such as retail executives and for newsstand distribution.
With lots of businesses moving into this direction, is this one of those opportunities to take in some way into the local markets?
I believe it definitely is.
So, is anyone here seriously doing this in some way?
Are you subscribing to the Revenue magazine? Comments?etc.etc....
Posted: Sun Feb 22, 2004 11:53 am Post subject: Re: Affiliate industry,Local market opps,Revenue mag,Ken Evo
Phil CA wrote:
http://www.revenuetoday.com/index.htm
As a start are going to distribute 125,000 copies of the magazine...
to members of industry organizations and key contacts, subscribers, key opinion influencers such as retail executives and for newsstand distribution.
I took a quick look...
Who's it aimed at - industry professionals or the work at home aspirational masses?
I think this is going to take one heck of an offline push to get very far.
Take for instance the affiliate program...
They are offering $5 commission per subscription. I can't see many serious players going for this. Competitive market (with expensive traffic) combined with poor $/click. Just look at the competition from online resources that pay much better.
And then there is the omission of any tracking details. You have to email them to join. If this is a robust program, why top secret? Isn't this (more than) a little ironic?
I realise that in the world at large people aren't as familiar with affiliate programs as we are, but if this is going to work I'm missing something. Maybe I'm just too close.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 02 Jul 2003 Posts: 6231 Location: by the beach, Australia
Posted: Sun Feb 22, 2004 11:28 pm Post subject:
Not only is the affiliate program for it amateurish, but so is the order form. I tried to buy it - I was planning to write a review - but the order form wouldn't work.
Apparently the order form was designed for Americans only! What a hoot!
I went to the trouble of writing an email and complaining but didn't receive a reply. It was only after I complained on this forum that I eventually received a reply, suggesting that I send a check. They couldn't even accept payment via PayPal.
I assume the people writing for the publication know what they're doing, but the people running the distribution seem to have a lot to learn.
As you can tell, I wasn't impressed! _________________ Allan Gardyne
AssociatePrograms.com - You're here. Explore it!
Last edited by AllanGardyne on Tue Feb 24, 2004 12:22 am; edited 1 time in total
According to what I've read from a few like Rosalind Gardner who have talked about it in their newsletters etc. and on Revenue's site...
It's dedicated to all aspects of the affiliate marketing business model and to raising industry standards. Features the distilled knowledge of the industry at large, in the form of featured columnists and articles on the following...
Industry news, product reviews and case studies, attracting new merchants and potential affiliates, provide education, guidance and tutorials, examine merchant strategies and achievements, motivate affiliates with real-life success stories.
I agree, it's ironic that their own affiliate program which should be a big part of their marketing plan doesn't give a good impression of success.
I brought up this topic because with a variety of companies starting to focus on the internet and the global local markets, it will draw alot of media and consumer attention and will therefore create new business opportunities for those in the offline world who know how to develop and market new creative concepts.
Apparently the order form was designed for Americans only! What a hoot!
Assuming ignorance really is bliss, I'm not sure who's going to end up happier...
Me for not reading it, or them for stopping me.
[Come to think of it, pondering the question has cheered me up quite a bit.]
Phil CA wrote:
It's dedicated to all aspects of the affiliate marketing business model and to raising industry standards.
I can't wait to wonder what I'm missing.
Quote:
I brought up this topic because with a variety of companies starting to focus on the internet and the global local markets, it will draw alot of media and consumer attention and will therefore create new business opportunities for those in the offline world who know how to develop and market new creative concepts.
I think offline marketing of affiliate programs and other "traditional internet" areas has good potential, but I'm still not sure how this magazine is going to succeed...
The very fact that no one else has done this successfully so far, is a huge warning shot for me. I find it very hard to believe the big publishing groups haven't grabbed this by the horns already.
Once theory is that there are already many magazines on home business opportunities out there and that anyone who already has internet access and is interested in making money must surely have bumped into affiliate programs by now.
It's almost as if they're trying to make people go out and buy a computer and discover the internet. I still don't get what they're going to do, that everyone else has missed.
Cheers,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Regarding the publishing industry. It is one of those topics that has been covered somewhat. People like Cory Rudl continues to have his articles published in lots of home business magazines but because of the constant huge variety of opportunities featured and ads that keep the publications going the subject of Affiliate margeting get's lost in all those magazines.
As the internet grows up it will be interesting to see if all those business magazines can survive. So far most of the online versions are offering most of their content for free so we'll see how it all ends up. Online Paid Subscription sites are growing so it should be interesting to see how it all goes.
I really don't think the offline publishing magazine industry is going to touch this one. With internet and Affiliate marketing being saturated on the internet it's too much of a risk. Also, with the increasing numbers of consumers going online daily offline is not their focus.
This is one of those opportunity niches for us small guys. If you have followed people like Ken Evoy and others, it's all about finding the niches that the big guys aren't interested in and creatively developing them into your own niche.
We know that the local internet is going to be huge as it grows up. Like any local business you have to target your market offline, online etc. etc.
Magazines might not succeed But lots of us small guys can if they work hard at it. Just like any other business.
Just keep your eyes on Ken Evoy, Sharon Fling of http://www.geolocal.com and lots of others...
I read through Rosalind's newsletter again. Maybe, this link with help those interested understand it a little more. Things seem to be explained better and work on...
http://iafma.org/members/
I read through Rosalind's newsletter again. Maybe, this link with help those interested understand it a little more. Things seem to be explained better and work on...
http://iafma.org/members/
Having had a look at that site, and seen who's behind the magazine, I've changed my opinion of the affiliate program for the magazine...
"Ironic" has become "unbelievable".
Quote:
Regarding the publishing industry. It is one of those topics that has been covered somewhat. People like Cory Rudl continues to have his articles published in lots of home business magazines but because of the constant huge variety of opportunities featured and ads that keep the publications going the subject of Affiliate margeting get's lost in all those magazines.
Maybe the mistake is to treat affiliate programs as a single niche, rather than clothing affiliate programs (for example) - aimed at those who are interested in catalogue businesses from home.
It's the old "product everyone needs" (but very few end up buying) problem.
Quote:
As the internet grows up it will be interesting to see if all those business magazines can survive. So far most of the online versions are offering most of their content for free so we'll see how it all ends up. Online Paid Subscription sites are growing so it should be interesting to see how it all goes.
I think paid subs sites have a long way to go before we've peaked, but that's another story.
Quote:
This is one of those opportunity niches for us small guys. If you have followed people like Ken Evoy and others, it's all about finding the niches that the big guys aren't interested in and creatively developing them into your own niche.
It's all right going for a niche, but the big problem for me in this case is how are are they planning to reach the customers.
It's a bit like siting a car dealership in the centre of a large pedestrian precinct, and wondering why trade is slow. (Car users will expect to drive there.)
Quote:
Magazines might not succeed But lots of us small guys can if they work hard at it. Just like any other business.
I think it was a bit dangerous mixing offline promotion with that mag in the same thread.
I am a strong advocate of offline promotion along theme lines, but not for the general concept of affiliate programs.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Glad you changed your opinion of the affiliate program for the magazine...
Maybe Allan will also give his comments now, although he must have known about who was behind Revenue.
Not sure why you see a danger in blending the Revenue magazine etc. all into offline promotions. The magazine along with SiteSell and the growing trend of local everything clearly is a message for everybody to get creative locally.
So, it's all very relevant. No matter what type of web business(s) you run online, your really missing out on lots of potential business if you do not also presell offline.
Remember, online consumers come from the offline world so why not invite them into your business 1st.
Glad you changed your opinion of the affiliate program for the magazine...
Just to clarify... my opinion changed for the worse.
I originally assumed the publishers were just ignorant. Now it appears they definitely should know better.
Quote:
Not sure why you see a danger in blending the Revenue magazine etc. all into offline promotions.
I just can't see how it is going to work. If it does, I bet it's not for any of the reasons suggested so far.
Quote:
The magazine along with SiteSell and the growing trend of local everything clearly is a message for everybody to get creative locally.
Speaking from experience, local has always been quite popular where in the area where I live.
Seriously, "local" isn't a growth market. It just represents a popular broadening of minds for certain "internet" marketers.
Quote:
No matter what type of web business(s) you run online, your really missing out on lots of potential business if you do not also presell offline.
Almost certainly - but what about the extra work involved due to the lack of automation? There's a price.
Besides, I was trying to differentiate offline promotion of a targeted product (or service) along the lines of theme, from the promotion of the hypothetical concept - affiliate programs.
I'm defintitely in favour of the first, but far from sure about the second.
Quote:
Remember, online consumers come from the offline world so why not invite them into your business 1st.
I think if you approach people via an unexpected or unwelcome medium, your job will be much harder than it might be.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Almost 300 reads... and it's just you and me participating.
It must be because of Ken Evoy's name in the subject and Charlie commenting.
I appreciate all your views and I agree about targeting particular industries if your going local. We all know the costs and the simplicity of building global businesses outways the local brick and mortar concepts.
That is why I say there is a great potential to market the affiliate concept opportunity offline. maybe I didn't explain myself clearly enough.
Until consumers start living on different planets we still have to live locally somewhere. Yes, it's a little harder to reach Local markets but if your creative you can also reach local markets globally online. Also, some entrepreneurs have taken global trends offline and done very well locally and globally with it. I will include some links to just one concept. There will always be all kinds of growth ideas and opportunities that can be taken globally and locally...
When you do your proper study of post subject lines and viewing rates, it will be your time to write a series of "Charlie ebooks"
You have already marketed yourself very well here and in other places I'm sure.
As Ken "says" There's an e-book in everyone.
In starting this thread I thought it might draw some interest from the Revenue magazine people and possibly Ken or SiteSell's new person that will be heading up the new Local program ideas for affiliates.
I guess everyone's busy.
Local will take some time to evolve but for the few that start their own creative concepts now, it is the type of opportunity similiar to when Allan first started Associate Programs.
But as you say Charlie, time will tell...
and let us know when your ebook series comes out.
When you do your proper study of post subject lines and viewing rates, it will be your time to write a series of "Charlie ebooks"
That's not a prioroty. Not a *** enough subject for the public, I'm afraid. I have other priorities in the marketing area.
Quote:
You have already marketed yourself very well here and in other places I'm sure.
Possibly. We're all a unique brand. The question is, how to best put that UPS ("Unique Persuading Style") to best use.
Quote:
As Ken "says" There's an e-book in everyone.
Indeed and I have let a couple out, though not marketing related.
Quote:
In starting this thread I thought it might draw some interest from the Revenue magazine people and possibly Ken or SiteSell's new person that will be heading up the new Local program ideas for affiliates.
I guess everyone's busy.
Oh, now I get it. You're far too subtle for me.
Not sure telling them is a good idea though - especially if they're playing hard to get. I've a feeling Ken is the sort of man who rises to challenges on his own terms.
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Local will take some time to evolve but for the few that start their own creative concepts now, it is the type of opportunity similiar to when Allan first started Associate Programs.
You're determined to keep this thread going one way or another, aren't you?
Cheers,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
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