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Keith
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Posted: Sat Jul 12, 2003 4:21 am
Post subject: Wordtracker figures...
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When researching on wordtracker.com in order to find
a niche for possible promotion of affiliate products, how
many searches a day would be considered enough to
focus a whole site around using those keywords?
After adding up all the keyword variations for the topic
would 100 searches/day, 500 searches/day, or more
be enough to put effort in that online niche?
Thanks,
Keith |
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JackWeaver
Joined:
12 Jul 2003
Posts:
4
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Posted: Sat Jul 12, 2003 4:43 am
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To determine this, you would have to ask yourself the following questions:
- How many sites are competing for the term I am considering/do I have a chance at a number 1/2/3 ranking?
- What do I think my revenue per visitor will be?
- How quickly can I complete a site based on the term/how much do I value my time at?
These are the questions I ask myself when considering a new site based on a key phrase. All are very important and if you answer them, you should determine whether or not it is worth creating a site based around the phrase. |
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GuitarZan
Joined:
02 Aug 2003
Posts:
80
Location:
Cranbrook, B.C. Canada
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Posted: Wed Aug 06, 2003 3:03 am
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Hi,
I am not sure if you can determine how much each visitor is gonna be worth, until you track your CR (conversion rate). Definately check out the top ten competitors for each keyword of your site. By looking at their sites, you can get very good ideas for content, and also see if you stand a chance for that topic.
P.S. I believe you always stand a chance for any topic, it just boils down to how much work you want to put into a topic.
Cody
_________________
"Now is the Time to try something New" Proverb I got from a fortune cookie in June 03, lol. |
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Colligan
Joined:
11 Jul 2003
Posts:
38
Location:
Portland, Oregon
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Posted: Fri Aug 08, 2003 6:06 pm
Post subject: You have to run the numbers.
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It also matters how much money is to be made on the transaction. If you can make a few hundred bucks on a single transaction, you only need to make a few to do well. If you are making a nickel or a quarter, you have to do a LOT of them.
The key issue here is Visitor Value (VV). How much would each visitor be worth to you?
I run a number of sites that have affiliates programs. Let's look at the high and low end options.
My cheapest option is a $9.95 ebook with a 30% affiliate revenue. That's $2.99 per purchase. Not bad 
However, I also sell a monthly e-commerce service that can generate (and does) and affiliate >$200 a year (re-occuring).
So, in option A, the most you can make is 3 bucks. In option B, the most you can make is, honestly, more than $200 a year per customer.
Option A can easily be found in wordtracker with lots of (thousands of searches a day) customers looking for this kind of content. Option B is for a specific audience looking for a specific kind of e-commerce solution. There are much fewer people looking for what option B has to offer but they are worth much more.
So, to make what you'd make in a year of one Option B sale (and again, that's only a year - not lifetime ), you'd have to sell 67 option As.
For the sake of argument, let's say option A and B convert the same (because you did such a GREAT JOB of identifying keywords, preselling, etc.) , with the one year model, an option B customer has 67x the value of a option A customer.
If there are 50x as many option A searches as option B, go with option B. If there are a hundred times as many, option "A" might be your choice.
Does that make sense?
Paul Colligan
_________________
Paul Colligan
http://www.paulcolligan.com
http://www.askpaulcolligan.com |
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Timothy Warnock
Joined:
08 Aug 2003
Posts:
205
Location:
Assisi, Italy
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Posted: Sat Aug 09, 2003 8:46 pm
Post subject:
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Hello Keith,
Don't put all your eggs in one basket. Keywords, SEO, etc. are just too unstable to depend on just one keyword completely.
For one site I built a while back, I uncovered a keyword (with the Overture tool) that fit perfectly into my niche and had more than 25,000 searches in one month - with only 9 specifically competing sites! And they weren't even optimized sites! I started to drool.
I made a good content page, very well optimized and sat back and waited till Google indexed it... 1, 2, 3 months passed it was indexed a couple of times and dropped a couple of times.
To make a long story short, I never received any visiotrs from that page, instead, strangely enough - pages that I had built in a much more competitive area ranked very well (top 10) and brought me good traffic. I had built them not expecting search engine traffic - thank goodness I did build them!
I recently went back (now several months later) to see how that one seemingly great keyword faired with the Overture Search term tool - and I was surprised to see that only 3,000 had searched for it last month.
Search volumes can be fickle (except for general terms), so cover your bases.
I hope this helps.
Timothy Warnock
_________________
Timothy Warnock
Copywriter |
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