Affiliate Marketing Forum

lassitermarketing · Joined: 08 Aug 2003 Posts: 7 Location: Denver, CO USA

If you had a keyword with 3.5 million demand, 65,000 supply and a profitability of 158, would you go for it? Why or why not?
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Susan Lassiter-Lyons
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Lassiter Marketing Group LLC
http://www.lassitermarketing.com

Debs · Joined: 16 Aug 2003 Posts: 4296 Location: NY

I would go for it if:

1. I knew about or could learn a lot on the subject;
2. It was a topic I was interested in (i.e. passionate)
3. I could come up with a good slant to provide the information in an entertaining or educational way; and
4. There were either affiliate programs to tie into the site, or Adsense commissions made it worth while.

IMHO I would absolutely have to have items 1 through 3, but 4 might not be essential if it was a true passion niche.

Debs
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Guest · Posted: Mon Aug 18, 2003 2:44 am Post subject:

Yes, you should go for it, especially if your goal is to make money. I don't understand why the profitability is so low with those numbers.

Oh, by the way, what is the keyword you are talking about? Laughing

lassitermarketing · Joined: 08 Aug 2003 Posts: 7 Location: Denver, CO USA

Thanks, guys. My goal is definitely to make money and I had have all four criteria that DEBS mentioned. So, cool!

I just can't believe it. After literally two weeks of brainstorming I stumbled across a patch of high profitability keywords related to my main keyword. So I have a major headstart on pages as well.

I think I'll keep my little keyword to myself. For now. Wink

_________________
Susan Lassiter-Lyons
------------------------------------------------
Lassiter Marketing Group LLC
http://www.lassitermarketing.com

Charlie · Guest

Hello "Lassiter".

Just as a word of caution, is the niche really profitable?

First off, I'd try cross-checking the demand with Wordtracker, unless Overture's suggestion tool (which SBI! uses) is distorting the figures via MatchDriver or some other quirk.

Secondly, I'd check the supply figure in Google, as SBI! uses AltaVista which has given strangely low supply figures when I have used SBI!'s manager.

If things still look OK, ask yourself is there really serious money here? (Sorry if there obviously is, but I don't know the keywords! Wink

)

Lastly, 65,000 sites is still a lot of competition. You really need to be getting to the first page of Google to get any serious traffic. Maybe the secondary keywords are more feasible, though.

Needless to say, if you are still happy, don't let me put you off. Sounds great. Go for it! Very Happy

All the best,
Charlie.

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