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G_Man · **Joined**: 06 Jan 2004 **Posts**: 22

I was wondering if anyone has figured out if the click thru rate affects the Google adsense payout in any way? Google seems to feel that "page views" is important as they state if you have a very high number, they will customize the program for you. But you would think that the click thru rate would be of more importance.

So I am wondering if it is more important to have more page views or a higher percentage of click thru's? Without violating Googles tos I can say that I have what I feel is a high CTR right now, because my pages are highly targeted. However, I recently put Adsense on two sites that are not so highly targeted but have a very high page view count.

This has lowered my overall CTR although overall clicks seem to be holding steady or improving slightly.

I know that from the other side of the coin, ie Adwords, CTR is very important in the placement of an ad. If they feel that this is important on the Adwords side of things, could it affect the percentage of payout on the Adsense side?

I hope I have made my question clear, and if the admin feels that this general question violates Googles TOS, please delete this thread.

Thanks all for your input.

Charlie · **Joined**: 22 Aug 2003 **Posts**: 3305 **Location**: UK

G_Man · **Joined**: 06 Jan 2004 **Posts**: 22

Hi Charlie;

Thanks for the input. I fully understand that click thru's are what we get paid for, and was not asking which was most important to us. I was wondering about looking at it from Googles point of view and wondering if it affected the percentage of payout or the placement of higher paying ads on ones site.

For example, with Searchfeed, I believe their percentage of payout increases after 1000 click thru's. Does anyone know if anything similar happens with Google?

Also, as I mentioned, from Adwords side of things, the higher the click thru rate the higher the ad is placed on a page. So again, is something similar done with Adsense? That is, if you have a very high click thru rate, do you get the higher paying ads placed on your site? Obviously Google, like any other ppc will want to save the highest paying ads for themselves and serve you the lower paying ads. My question was, is there a way to "persuade" Google to place some of these higher paying ads on your site? Again, using Searchfeed as an example, they have a Premium Partner plan that serves the highest paying ads to their best partners and lower paying ads to everyone else.

Googles information page only talks about high page views as a reason for them to take a special look at your site and to customise a program for you. There is no mention of Click Thru rate being important. Therefore my question.

Charlie, I fully understand that click thrus should be of highest importance, but it is not mentioned anywhere in Googles information. Using the above as a reference one would not want a high page view count if it is going to lower the click thru rate significantly. As I mentioned the pages with low click thru rates are quite general in nature. I do not see them ever hitting a high click thru rate no matter how I alter the page.