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Sean Burns
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Sydney
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Posted: Sat Jan 17, 2004 1:21 am
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For anyone who is interested, here are the affiliate program/AdSense details for my site.
Since adding AdSense, my affiliate sales have increased. Partly, it'll just be a coincidence but I think having Google's name on my pages actually gives me a bit of credibility - maybe not much but a bit.
It has possibly also made me create more pages without worrying about selling something because if the affiliate program doesn't convert, the page will probably still earn something.
Overall, I have 51 products on my site that earn more per click than AdSense. Having said that, I get extremely targeted traffic to my product pages.
So, I think most people should use both. If you are promoting your affiliate products properly, AdSense won't have much of an effect but will still earn you some money.
Cheers
Sean Burns |
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Vrindavan
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Posted: Sat Jan 17, 2004 3:19 am
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| Quote: | | But if Google finds your site sending tons of non-converting traffic |
only advertisers know
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Debs
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Posted: Sat Jan 17, 2004 3:36 am
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| Quote: | | only advertisers know |
Not true, Adwords has a conversion tracker now, so Google also knows. Besides, if Advertisers don't get the conversions, they won't stay with Adsense, they will opt out, it's simple to do that in the Adwords interface. Now, if a group of advertisers opt out, you can bet Google is going to figure out why because it is lost income to them as well.
Debs
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Vrindavan
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Posted: Sat Jan 17, 2004 4:08 am
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What data do conversion tracker show ?
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Debs
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Posted: Sat Jan 17, 2004 5:51 am
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I don't know since I don't have it set up. But I do know it requires posting code on either your order confirmation or thank you page.
Debs
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Vrindavan
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Posted: Sat Jan 17, 2004 12:23 pm
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if the advertiser is not an affiliate,
the advertiser goal for getting traffic may not be " sales transaction " only,
or " first time visit conversion "
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Debs
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Posted: Sat Jan 17, 2004 1:29 pm
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That's true that the goal of the advertiser may not be sales conversion, but it is some kind of conversion or they wouldn't spend the money to get the traffic.
If they aren't getting the conversions they seek from the traffic they get from Adsense, vs. straight Adwords, then they can, and will, opt out of the contextual marketing arena. And they can be quite vocal about why.
As I said, if the advertisers opt out in numbers, Google can and would find out why (from them as well as the stats) and poor quality sites risk being removed. Poor quality sites meaning sites that send a lot of traffic but don't help convert the traffic with preselling and prequalifying.
BTW Advertisers who have other than sales conversions would, in my mind, have just as easy a time using the conversion tracking features as those who track sales conversions, maybe easier.
Debs
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Daniel
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Posted: Wed Jan 21, 2004 1:14 am
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| Anonymous wrote: | It still seems somewhat counter-intuitive to me to offer affiliate links in the anticipation of a $50 commission, but then distract people with AdSense, which, being Google ads, the visitor is much more likely to click on. Conversely, 100 people light click on the affiliate links instead of AdSense, and never order anything.
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You suggest that people who click to an affiliate link -who normally would order something- won't order just because they previously saw adsense ads on the page?
The quote "Ads by google" can actually raise the prestige of the page, so visitors would be more inclined to buy something which is promoted.
There is actually a regular poster on this forum who said his affiliate earnings have increased after adding adsense.
Confusion and distraction depend on the specifics of a particular page. Often a visitor will find useful, at worst neutral those additional content-targeted links. Actually your overall click-through(adsense+aff) would in most increase from just having affiliate links and in most cases the 2 revenues combined will be higher than just one of them (some visitors will be interested in the affiliate links, some will click the google ads, a few will click both). |
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Guest
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Posted: Tue Jan 27, 2004 2:15 pm
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| Debs wrote: |
As I said, if the advertisers opt out in numbers, Google can and would find out why (from them as well as the stats) and poor quality sites risk being removed. Poor quality sites meaning sites that send a lot of traffic but don't help convert the traffic with preselling and prequalifying.
Debs |
I don't see how Google can track all the way to sales unless it functions as an affiliate network as well by being integrated with the ordering process in some way. I don't think they are doing that are they?
As for pre-qualifying/selling, the website has no control over what ads Google send, and the website cannot pre-sell against them surely. It is also up to Google to send relevant ads, that is not the responsibility of the website owner. And the conversion is in the hands of the merchant and their website.
Google authorise sites for AdSense and send the ads, I don't believe that the website displayong the ads can be held respobsible for the convertion rate of the merchant.
Regards. |
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Charlie
Joined:
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3305
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Posted: Tue Jan 27, 2004 5:26 pm
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| Anonymous wrote: | | Debs wrote: |
As I said, if the advertisers opt out in numbers, Google can and would find out why (from them as well as the stats) and poor quality sites risk being removed. Poor quality sites meaning sites that send a lot of traffic but don't help convert the traffic with preselling and prequalifying.
Debs |
I don't see how Google can track all the way to sales unless it functions as an affiliate network as well by being integrated with the ordering process in some way. I don't think they are doing that are they? |
Unless the advertisers gave Google access to their servers or tracking stats, I can't see how.
All Google can do is respond to complaints from advertisers.
Cheers,
Charlie.
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Debs
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Posted: Tue Jan 27, 2004 10:55 pm
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| Quote: |
Quote:
only advertisers know
Not true, Adwords has a conversion tracker now, so Google also knows. Besides, if Advertisers don't get the conversions, they won't stay with Adsense, they will opt out, it's simple to do that in the Adwords interface. Now, if a group of advertisers opt out, you can bet Google is going to figure out why because it is lost income to them as well.
Debs |
When I talk stats/conversions and Googles knowledge, the above is the post I am referring to. yes, in the above context, Google does know.
Debs
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Charlie
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Posted: Wed Jan 28, 2004 3:27 pm
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Debs,
Aren't we meaning different things..?
You seem to be describing Google's ability to monitor clickthrough rates now, rather than their ability to monitor advertisers' success at actually selling anything as a result of the clickthroughs.
Even if it takes them a while to realise it, it's the latter that most advertisers will end up using as the measure of success (branding excepted).
Cheers,
Charlie.
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Guest
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Posted: Wed Jan 28, 2004 7:48 pm
Post subject: It depends on the site
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If you have a site that sells something in particular and you have Adsense running on the same page, the trade-off is between the traffic you send away from your site vs. the amount you make through Adsense. You can try a few different sites with Adsense and see what kinds of ads are being served by changing the content/keywords of your site. Also, some ads are worth more per click than others. Research this using Adwords.
Hock
Webmaster for ...
http://marketing-tools.online-trading-info.com
http://online-trading-info.com |
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edburdo
Joined:
14 Jul 2003
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1760
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Bangor, Maine
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Posted: Wed Jan 28, 2004 7:51 pm
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Note: This is what I have heard other folks here say... since I don't have enough traffic and/or income to test this myself, I can't say for sure... but it sounds logical.
Most of the folks using AdSense and affiliate programs say that the traffic they "lose" to AdSense are folks who were not going to buy anyhow. They claim they have put AdSense on pages and their affiliate sales did not change, yet they started earning a decent amount from AdSense on those pages.
I tend to agree with this in most instances. On a hard sales page, I would not put AdSense on it. I would not put ANY links on it... other than the order link.
On a regular content page... I will put AdSense. If I start losing sales due to AdSense, (and the sales are not offset by the AdSense revenue) then I will pull the AdSense ads. But for now, I am not in a position to worry about it yet. 
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