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travis
Joined:
16 Jan 2004
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Posted: Sat Jan 17, 2004 2:07 am
Post subject: Better to diversify affiliates or go with fewer?
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Hi. Forgive me if this has been answered somewhere else, but I did a search and coudn't locate a similar discussion. Say I want to highlight some of the famous people from the region on my tourism-based Web site. Three of them are musicians with CDs. Would I better off linking them all to a merchant such as amazon.com, or giving each artist a link to a different music-selling merchant? I am interested to learn the answer, and know why. Thanks for your consideration.
Travis |
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Debs
Joined:
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4296
Location:
NY
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Posted: Sat Jan 17, 2004 2:18 am
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I would stick with one merchant and have backups available ... or offer them up to 3 choices with your first preference merchant listed first.
Why one merchant? Because most merchants have minimum earning limits before you get paid. So this way you don't spread your earnings over 3 merchants and have to wait 3 times as long.
Another consideration is if one person wants to buy several of your recommendations ... if you do one different merchant on each artist page, then they have to go through 3 shopping carts to get their order.  Don't make it hard for your visitors to take your MWR (most wanted response), or they may not take any action at all.
You can offer choices of course, but you should limit the number to 2 or 3, and offer reasons why you think your preferred merchant is better. Could say best prices overall, fast shipping, free shipping, whatever reason and it reinforces the value of your preferred merchant to your visitors. Just keep it honest 
Of course, some visitors may have reasons to shop (or not shop) certain merchants, so offering a couple choices covers that, as well as if the first merchant just happens to be out of that CD on that day.
Debs
_________________
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travis
Joined:
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Posted: Sat Jan 17, 2004 3:58 am
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Debs, I really appreciate you taking the time to reply. What you say makes a lot of sense. Makes me wonder why I can't think this stuff through and answer my own questions! Getting these affiliate relationships through my head was the biggest hurdle I was facing - things are making a lot more sense as I go to bed than they did when I woke up today. Thanks for your help.
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Debs
Joined:
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4296
Location:
NY
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Posted: Sat Jan 17, 2004 5:53 am
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I'm glad to help Travis We all go through thinking blocks ... it's the can't see the forest for the trees syndrome  ... so just keep on asking, that's what we are here for.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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