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Overture structure.

 Affiliate Marketing Forum Index » Search Engine Optimization
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AaronLorin



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Post Posted: Sun Mar 21, 2010 5:52 am
      Post subject: Overture structure.

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At Google AdWords, the structure is one or more "adgroups" under a "campaign."

Then there are one or more "campaigns" under the account.

This allows a webmaster to have one account send traffic from different keywords to different sites. It also allows different keywords to send traffic to the same site via different ads.

Can someone explain the equivalent structure at Overture? What are Overture's terms for what Google calls "adgroups", "campaigns", and "account."?

Does Overture offer the same level of flexibility or is it necessary to establish multiple accounts for multiple sites?


Thanks,
Bobby
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