|
View previous topic
::
View next topic
|
| Author |
Message |
sir_serge
Joined:
06 Mar 2009
Posts:
50
|
Posted: Mon Apr 20, 2009 9:41 am
Post subject: bidding on individual keywords in google adwords
|
 |
|
Hey all,
I'm having some problems with my google ads, and I think I may not be bidding high enough for some keywords. I have over 50 highly targeted exact keyword phrases being used at the moment. Most of the keywords all have different 'first page estimate'. Is it normal to have to go through all the keywords and change each individual keyword bidding price?
ie. If 'first page estimate' for one keyword is $0.20 and I bid $1.00, could I be paying more than I have to? I'm thinking of just increasing my default bid to a higher price, but am wondering if that could mean paying more for cheaper keywords.
Hope this makes sense to you. Thanks in advance.
-Serge |
|
| Back to top |
   |
 |
Reena-SpeedPPC
Joined:
02 Jul 2008
Posts:
21
|
Posted: Tue Apr 21, 2009 12:54 am
Post subject:
|
|
|
Each keyword is different so it's normal that individual bidding prices vary (and will continue to based on competition and quality score).
The bid that you enter in is your maximum bid, but Google won't necessarily charge this. As you know it's an auction-based system. So for example, if you're bidding a lot more than your competitor, you may only be charged the amount needed to 'win' the bid auction. This may only be a few cents more than your competitor and could be much less than the maximum bid you stated. Of course, the bid price is not the only factor in ad positioning and history and quality score are weighted as well. |
|
| Back to top |
|
|
rspadinger
Joined:
29 Apr 2006
Posts:
5
|
|
| Back to top |
|
|
UG
Joined:
25 Sep 2004
Posts:
25
Location:
Melbourne Australia
|
Posted: Sun May 24, 2009 10:57 am
Post subject:
|
|
|
I think you have got your answer from others. However, I need to highlight below points about Adwords.
There are few factors Google is using to determine your bid price such as how old is your ad group, quality of the landing page, how relevant your ad and KWs with the landing page etc.
Always target 3 - 5th place on the first page to maximize your ROI.
_________________
Affiliates.. Over Million Searches a month. Only One Product is Available. Do you want to Promote it and Earn Money? Visit http://www.thatsdubai.com/dubai-affiliate.html |
|
| Back to top |
|
|
Getagrip7
Joined:
21 Dec 2006
Posts:
348
|
Posted: Thu Oct 29, 2009 2:15 am
Post subject:
|
|
|
When you are trying to figure out how much to bid, the top two things you need to consider is what your commission is going to be, and what your conversion rate is going to be. It can take some trial and error to figure out what your conversion rate, and it is important to note that some conversion rates are less than 1 conversion in 300 hits! However, one rule to start out with is the 1:100 rule, which means that for every 100 hits, you can expect to get one conversion (however, your actual conversion rate may be much higher or lower than this). So, if your commission is only $25, you don't want to spend more than 25 cents per click, because if your conversion rate turns out to be less than 1 in 100, you are going to lose money. Make sense?
_________________
Wealthy Affiliate Review
Free Web Design Ebook |
|
| Back to top |
|
|
| View previous topic :: View next topic |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Private Messages
Log in
