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niallr
Joined:
11 Dec 2003
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34
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Posted: Fri Jan 09, 2004 4:44 pm
Post subject: SBI Brainstorm or Wordtracker??
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Hi folks,
Just curious as to which you consider the best tool for working out keyword popularity and profitability? Is Wordtracker superior to SBI Brainstorm (I know Brainstorm V2.0 is on the way btw  or vice versa?
I own SBI but it niggles me that my PC is unusable while it's brainstorming - I like to work on other stuff while searches like that are running in the background (like Adword Analyzer which I also use).
Anyways any comments, suggestions or feedback is really appreciated.
Thanks in advance.
Niall
http://www.spam-site.com
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Jewel
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267
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Posted: Fri Jan 09, 2004 6:46 pm
Post subject: Re: SBI Brainstorm or Wordtracker??
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Hi, Niall,
Disclaimer: I'm not an expert on this stuff by any means! 
But I used SBI's Brainstorm for a niche I had in mind. Their results came back that for the main keyword, Demand was 81,165 and Supply was 29. This keyword is for a consumer product normally priced in the $200 and up range, and I found some great affiliate merchants that pay upwards of 10%. SBI Brainstorm also came up with high demand and low supply for several related keywords for this niche. Sounds good, right?
Then I did a Wordtracker search on this keyword and came back with a demand of 172 searches per month. If I understand this right, that doesn't sound like a huge market. And the related keywords all had even lower Wordtracker demand, some below 40 searches per month.
I put this niche and its keyword list on hold for a while so I can decide whether it's worthwhile. I might still do it, but it doesn't sound like it would be a very happenin' niche after all.  |
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Charlie
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Posted: Fri Jan 09, 2004 7:17 pm
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Niall,
It's definitely worth doing a search on the forum for this, as it's a contender for the most extensively covered topic at this moment in time.
Hope this helps,
Charlie.
_________________
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niallr
Joined:
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Posted: Fri Jan 09, 2004 8:01 pm
Post subject: Thanks folks
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Hi folks,
Jewel thank you for that. That's exactly what I want to avoid. Extremely useful info and something I might experiment on e.g. set up two sites and use SBI to target one and use WT to focus the other.
Charlie thanks for the feedback. I had no idea I'd touched on such a debated topic. Thanks for the guidance.
Regards,
Niall Roche |
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Posted: Fri Jan 09, 2004 9:45 pm
Post subject: Re: SBI Brainstorm or Wordtracker??
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| Jewel wrote: | Hi, Niall,
Disclaimer: I'm not an expert on this stuff by any means!
But I used SBI's Brainstorm for a niche I had in mind. Their results came back that for the main keyword, Demand was 81,165 and Supply was 29. This keyword is for a consumer product normally priced in the $200 and up range, and I found some great affiliate merchants that pay upwards of 10%. SBI Brainstorm also came up with high demand and low supply for several related keywords for this niche. Sounds good, right?
Then I did a Wordtracker search on this keyword and came back with a demand of 172 searches per month. If I understand this right, that doesn't sound like a huge market. And the related keywords all had even lower Wordtracker demand, some below 40 searches per month.
I put this niche and its keyword list on hold for a while so I can decide whether it's worthwhile. I might still do it, but it doesn't sound like it would be a very happenin' niche after all. |
Wow, that's a HUGE discrepancy. Did you check Overture as well to kinda get a third opinion? |
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Debs
Joined:
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4296
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NY
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Posted: Fri Jan 09, 2004 10:18 pm
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SBI uses Overture for the demand, and Altavista for the supply in the brainstormer. Unless you use the paid version of wordtracker for Google specifically, I would go with SBi figures over the unpaid wordtracker.
Debs
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Posted: Sat Jan 10, 2004 2:43 am
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| Quote: | | SBI uses Overture for the demand, and Altavista for the supply in the brainstormer. |
That's why I recommend you double check using Overture directly to make sure the SBI tool is reporting correctly. |
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Charlie
Joined:
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Posted: Sat Jan 10, 2004 10:37 am
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| Anonymous wrote: | | Quote: | | SBI uses Overture for the demand, and Altavista for the supply in the brainstormer. |
That's why I recommend you double check using Overture directly to make sure the SBI tool is reporting correctly. |
From my experience, SBI accurately reports Overture's numbers. The same cannot always be said for supply from AV...
Sometimes SBI has yielded 0 for pretty competitive terms in the suppy column. It's OK with the competitive phrases (since they stand out), but I can't help but wonder whether other less obvious (but potentially more profitable phrases) are slipping through the net.
Cheers,
Charlie.
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"Before I speak, I have something important to say."
- Groucho Marx |
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AllanGardyne
Site Admin
Joined:
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Posted: Sat Jan 10, 2004 11:21 pm
Post subject: Re: SBI Brainstorm or Wordtracker??
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| Quote: | | But I used SBI's Brainstorm for a niche I had in mind. Their results came back that for the main keyword, Demand was 81,165 and Supply was 29. |
Sounds too good to be true.
SBI is fantastic but it's still just software, and because it fetches information from third parties it can occasionally deliver ridiculous rogue results. One possible reason is that hoaxers or pranksters are using robots to do searches and messing up the numbers.
If you're making a really important decision based on your keyword research - such as choosing a domain name or choosing a phrase for which to optimize your main page - it's safest to double check or triple check by also using Wordtracker and Overture.
At other times, use the numbers as a rough guide and use a lot of common sense. If they seem wrong, it's quite likely they are. We've used SBI Brain very successfully to identify profitable keywords. However, we've also had good results by targeting some keywords that looked too tough to attempt.
I list eight ways you can do keyword research in my article "How to boost your AdSense revenue" - http://www.AssociatePrograms.com/search/adsense.shtml .
It can be useful to do exactly the same research a month later. Occasionally, the results can be wildly different - perhaps because a hoaxer has stopped his little game of trying to draw attention to his site.
Allan Gardyne - http://www.AssociatePrograms.com
The Complete Site Build It! Reference Center...
This Link Directory May Change Your Affiliate Business
http://www.AssociatePrograms.com/search/reference-center.shtml |
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Charlie
Joined:
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3305
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Posted: Sun Jan 11, 2004 11:40 am
Post subject: Re: SBI Brainstorm or Wordtracker??
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| AllanGardyne wrote: | | Quote: | | But I used SBI's Brainstorm for a niche I had in mind. Their results came back that for the main keyword, Demand was 81,165 and Supply was 29. |
Sounds too good to be true. |
Certainly does. Either that or MatchDriver's was on something that day. 
Seriously, I bet a quick with quotes search on Google would soon drum the supply figure up by a few 0s.
| Quote: | | It can be useful to do exactly the same research a month later. Occasionally, the results can be wildly different - perhaps because a hoaxer has stopped his little game of trying to draw attention to his site. |
Yes, monthly results can vary quite a lot.
I once bought a domain based on a 10,000 Overture figure for the exact term. Next month - nothing. Oh dear.
Similarly, don't overlook seasonal variations.
Cheers,
Charlie.
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"Before I speak, I have something important to say."
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speedguide
Joined:
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467
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Palm Coast, Florida
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Posted: Mon Jan 12, 2004 12:51 pm
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I use SBI as a starting point for keywords, throw in some adwords and wordtracker ... shake em and stir.
Don't put all your eggs in one basket, I'm exploring new ways to find terms all the time.
_________________
Gary
- ONE is to small of a number to be a success!
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