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jossefsal
Joined:
08 Dec 2007
Posts:
42
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Posted: Thu Aug 13, 2009 6:31 am
Post subject: Up and down in Google
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If you have worked hard on your search engines optimization you have probably noticed that your placement in Google will change all the time. In one day your page could be found in the first page for your keyword, but in a few days later it could be dropped to the fifth if not deeper. But after that it could comeback.
For example one of my sites reached the first page of Google with the term “home business”, couple of weeks later it disappeared totally from the first five pages, but now it is back at the top of second page for that term. Other sub pages behave almost the same for the terms I targeted. So I had to find out why
Why this happens and how can you control it?
Google have three major factors for ranking pages, and the Google Page Rank you know has nothing to do with your actual ranking in search engine page results.
Those three factors are:
1. Relevance – how much relevant your page to that keyword, this will be determined by your Meta tags and your in page content. In this case to have the best results you need to target at maximum only two terms, and if you target a long tail keyword your chances are better. Use your keywords in the title tag, description tag and keyword tag. Then through those keywords in your content in a natural way.
2. The second element is the back links, quantity and quality. Having back links from related (or relevant) websites has no effect, you need to have back links from indexed pages, the higher the page rank of that page the better, and your link need to be naturally inserted in the page. That means a contextual link in a page of at maximum 30 links. If the page has too many links it will lose being considered from Google, and if it has a few links the higher your link (come first on the page) the higher its value. There are too many factors determining the value of your back link that could fill in a hundred page book. But you need to make your own research here.
3. The third element is how fresh your back links. If you have build ten thousands back links, but in the past three months you have not get at new back links, your placement in the search engines could disappear totally from the first pages. Back links gives Google information on how many website are talking about your site, the importance of those sites, and how often they talk about your site.
The third element is the one causing your placement to change in the search engines result pages. There are pages on the web that Google visit frequently; those pages are Blogs, Press Release, Social Bookmarks and forums. These kinds of pages have the higher value on determining how fresh your content is when some of those pages link to you.
Having a link in a static page is great, but it cannot give Google any information about your pages. In the other hand those pages I talked about could give Google a lot of information about your site, like when you are having a new page, when you have updated your content.
When a new page is created on the web, especially web 2.0, Search engines visit it to find out what’s new on the web, and when some of those page links to your pages, it will tell Google that your website is fresh and have a higher value.
So to control your placement in the search engines result pages you need to have fresh content written about your pages, especially your newer pages, and these content need to be published in other blogs, press release and forums.
To do so you need to write articles and post them to other blogs, and always bookmark your newest pages.
I am now using a new strategy in article marketing; I am using effective article marketing services to post my article in other blogs home page, with links back to my pages from in the text itself.
To read a short review about those services visit http://www.squidoo.com/websitemarketing-websitemarketing
Those two services are making my placement more stable and moving only higher in the search engine results pages.
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jossef
SEO Link Building
Home Based business
Best Article Submission Service |
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InternetMarketingIQ
Joined:
04 Aug 2009
Posts:
436
Location:
United States of America
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Posted: Thu Aug 13, 2009 7:10 pm
Post subject:
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| Quote: | | Google have three major factors for ranking pages, and the Google Page Rank you know has nothing to do with your actual ranking in search engine page results. |
Just three? 
I have this site. It's really old, but really targeted.
I have very few backlinks to this site. The backlinks are very very old. Not fresh at all.
But it is spot on relevant. And it ranks on the first page for a specific, but not high volume search phrase.
Based on my perspective there must be more than 3 factors in ranking. Otherwise what would Google need all those search engineers with pHD's for?
Your points are insightful... just don't lose site of the "Big Picture". Ranking is complex and not easily disassembled.
FYI: As you develop authority (The foundation for your site) you'll find your rankings will fluctuate much less.
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Jenie0109
Joined:
10 Aug 2009
Posts:
69
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Posted: Fri Aug 14, 2009 3:44 am
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Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website.
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