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Do I need an opt in email list for this review site?

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orangeglow



Joined: 24 Apr 2009
Posts: 6
Location: Montana

PostPosted: Tue May 19, 2009 5:21 pm    Post subject: Do I need an opt in email list for this review site? Reply with quote

I created a review site for Phonics. and I do not have an email opt in list. Can someone please look at this site and give me feed back on how this might be accomplished and any other advise/input you might have.

Thanks,
Kristen
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AllanGardyne
Site Admin


Joined: 02 Jul 2003
Posts: 6231
Location: by the beach, Australia

PostPosted: Wed May 20, 2009 12:24 am    Post subject: Reply with quote

Hi Kristen, You could have a newsletter that offers information that your website's visitors are seeking. The closer it is to the topic, the more likely people are to sign up.

For example, "How to help your children succeed at school. FREE newsletter."

"FREE report - How to teach your children phonics."

You definitely don't have to have a newsletter - or long autoresponder sequence - but having one gives you more chances of making a sale and more chances of making repeat sales. Those are two jolly good reasons for having one.
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orangeglow



Joined: 24 Apr 2009
Posts: 6
Location: Montana

PostPosted: Wed May 20, 2009 8:11 pm    Post subject: Reply with quote

Allen,

Thanks for the input, that is what I was looking for.

On this subject, of offering a free newletter/ free report, I have read that the opt in box should be placed at the top on the front page. How important is this?

I would like to place box at the bottom, with maybe leads in about Free report at top, middle and through out site.
Any Feedback?.....I seem to like my current layout...

Kristen
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AllanGardyne
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Joined: 02 Jul 2003
Posts: 6231
Location: by the beach, Australia

PostPosted: Wed May 20, 2009 11:44 pm    Post subject: Reply with quote

Who's Allen? Smile

orangeglow wrote:
I have read that the opt in box should be placed at the top on the front page. How important is this?

The thinking behind that advice is that many of your visitors won't get any further than the top of your main page, so it's good advice. I recommend you put the opt-in box on every page because collecting emails is vitally important.

Quote:
I would like to place box at the bottom, with maybe leads in about Free report at top, middle and through out site.

Sounds OK to me. Do some tests and see which option gives you the highest number of subscribers.

[quote]I seem to like my current layout...[/quote
If it works and achieves sales, stick with it. If it doesn't, don't.
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