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Using Newspaper ads to get traffic
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artkavanagh1940



Joined: 26 Mar 2008
Posts: 15
PostPosted: Thu Apr 10, 2008 11:38 am    Post subject: Using Newspaper ads to get traffic Reply with quote
I'm in the process of building a site and I am thinking of using ads in the National Papers to get clients to go to my site. Any ideas folks?
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Getagrip7



Joined: 21 Dec 2006
Posts: 224
PostPosted: Thu Apr 10, 2008 9:52 pm    Post subject: Reply with quote
If you can get the ads for really really really cheap, go for it, but your site must look very professional, and you also have to realize your traffic from newspaper ads isn't going to be very targeted.
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jcr266



Joined: 01 Nov 2004
Posts: 160
Location: boston
PostPosted: Fri Apr 11, 2008 11:50 am    Post subject: Reply with quote
A short easy to remember ulr is also a good idea if advertising offline. Try local papers first and work on advertising until you get good results before you pay alot.
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artkavanagh1940



Joined: 26 Mar 2008
Posts: 15
PostPosted: Mon Apr 14, 2008 12:57 pm    Post subject: Reply with quote
Thanks for you input guys - I'll just try the ads in the papers and I'll let you know how I progress - my site should be ready in about a week
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MrCat



Joined: 10 Aug 2007
Posts: 138
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PostPosted: Mon Apr 14, 2008 8:17 pm    Post subject: Reply with quote
I would see it working for reaching your local target audience. The key is to diversify your promotional campaign. Relying on just one method would relatively give you minimal results IMO Wink

Goodluck with it buddy..
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artkavanagh1940



Joined: 26 Mar 2008
Posts: 15
PostPosted: Tue Apr 15, 2008 7:45 pm    Post subject: Reply with quote
Thanks guys. The only way to find out is to put my foot in the water. My ad will only be a two liner in the personal columns and wont break the bank. If it works it works and if it doesn't I wont cry. I have a few more irons in the fire so I'm feeling confident enough to take a gamble.
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artkavanagh1940



Joined: 26 Mar 2008
Posts: 15
PostPosted: Wed Apr 16, 2008 4:43 pm    Post subject: Reply with quote
I've just fast tracked the project and my first (and maybe my last) ad will appear in the Irish Times personal columns on Sat 19th. The site is complete for now. The ad is a two liner ad and it cost me the bones of €100. You guys might be able to try something similar in your neck of the woods but I think this is just an Irish thing. You can view the site at irishobituaries.org. Let me know what you think.
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artkavanagh1940



Joined: 26 Mar 2008
Posts: 15
PostPosted: Sun Apr 20, 2008 12:06 pm    Post subject: Reply with quote
I built a reasonable site. you can see it at irishobituaries.org. I put a two line ad in the Irish Times yesterday. good and bad news guys - The ad looked good in the paper. Only two people viewed the site as a result - so far.
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jschuman



Joined: 14 May 2006
Posts: 432
Location: Imperial, Nebraska
PostPosted: Wed Apr 23, 2008 2:19 pm    Post subject: Reply with quote
How about trying a few small local newspapers first. Promote a landing page, as opposed to your primary webpage.

On the landing page put a capture form so you can get your visitors and names and e-mail address for future follow. Also include something of value such as a free reporter e-book that might appeal to your visitor and encouraged them to give you their contact information.

You'll also need an auto responders such as Aweber and a series of short messages that are designed to inform your subscriber as well is build a relationship with them. Of course in the PS or somewhere in the e-mail and include a link to your website or product you're selling.

This way you can build a list and eventually cover the cost of your advertising as your campaign grows.
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artkavanagh1940



Joined: 26 Mar 2008
Posts: 15
PostPosted: Wed Apr 23, 2008 7:22 pm    Post subject: Reply with quote
Thanks Jeff - i'll give that serious consideration - I have a squeeze page maker so I could work with that as the landing page and as you say capture the emails - thanks for that
Art
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daniel4united



Joined: 01 May 2008
Posts: 4
PostPosted: Wed May 07, 2008 6:06 pm    Post subject: Reply with quote
So does newspaper ads actually help?
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quest



Joined: 13 Aug 2006
Posts: 823
PostPosted: Wed May 07, 2008 8:04 pm    Post subject: Reply with quote
Does your Target Audience read the Newspapers you plan to advertise in?

That is really all you need to know.

Add to that an excellent Landing Page and a well written AD Campaign.

It's always about the customer. Who are they? What do they do?
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EriJa



Joined: 01 Jul 2008
Posts: 19
PostPosted: Thu Jul 10, 2008 2:41 pm    Post subject: Reply with quote
I really think your better off trying to find a more targeted place to advertise.
I don't really think your ROI will be very high using this way.
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Blackgreen



Joined: 17 Apr 2008
Posts: 24
Location: UK
PostPosted: Tue Jul 29, 2008 1:54 pm    Post subject: Reply with quote
Small advertisements in the national press is always something that has interested me you see these ads every day so they are obviously profitable for the people or companies that are placing them although i guess the initial outlay would put many off.
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Jake_bryar



Joined: 08 Aug 2008
Posts: 6
PostPosted: Fri Aug 08, 2008 6:13 pm    Post subject: Reply with quote
newspaper advertisements doesnt bring much quality traffic...

but hey if its cheap and that newspaper has a good coverage then there is no point of not advertising in newspaper
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