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PPC advertising question.

 Affiliate Marketing Forum Index -> Web Site Promotion
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toys4tag



Joined: 21 Dec 2007
Posts: 14
PostPosted: Mon May 12, 2008 5:07 am    Post subject: PPC advertising question. Reply with quote
Does anyone have any suggestions about PPC advertising? Is it better to bid a low amount for keyword or high?

For example, let's say I have a budget of $100. If I bid $1 for keyword, I might be ranked 3-10, get 1,000 impressions a day = 10 clicks so in 10 days I would get a total of 100 clicks, 10,000 impressions and spend $100.

But if I bid 20 cents for keyword, I might be ranked 30-60, get 100 impressions a day = 1 click, so in 500 days I would get a total of 500 clicks, 50,000 impressions and spend the same $100.

Which way is better?
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etj4582



Joined: 20 Feb 2007
Posts: 127
PostPosted: Mon May 12, 2008 7:46 pm    Post subject: Reply with quote
If your rank 30-60, you can pretty much rest assured you're not going to get very many clicks at all.

I've always held that you should bid high initially and then lower your bids gradually over time.
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MrCat



Joined: 10 Aug 2007
Posts: 138
Location: www.MixCat.com
PostPosted: Fri May 23, 2008 4:55 pm    Post subject: Reply with quote
Its really up to your gut feel Wink Seems you are knowledgeable on how PPC works.

Personally, I would bid low at first and test if I made the right choice on the keyword I am bidding for.
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bstylez22



Joined: 06 Apr 2008
Posts: 2
PostPosted: Thu Jun 05, 2008 4:50 pm    Post subject: Reply with quote
Hello,

I agree with Mr. Cat I believe that you should start with a lower bid and as those clicks convert into sales you can increase your bid and your daily cap.

Best Wishes
Bayton
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quest



Joined: 13 Aug 2006
Posts: 873
PostPosted: Thu Jun 05, 2008 6:58 pm    Post subject: Reply with quote
Quote:
For example, let's say I have a budget of $100. If I bid $1 for keyword, I might be ranked 3-10, get 1,000 impressions a day = 10 clicks so in 10 days I would get a total of 100 clicks, 10,000 impressions and spend $100.


You are totally lost. PPC advertising is NOT about impressions. It's about RESULTS.

Your job is to "Do the math". Your goal is to pay the least amount possible for the most clicks. Then it's up to you to test those clicks (Tracking) and make sure that they result in a solid ROI for the money you spend.

You really need to do some research before you jump in with any of the big boys or your $100 is going to be gone if a flash!

Allan's SpeedPPC is an awesome program for people serious about PPC marketing.

Think RESULTS and put your Tracking Backend and your landing pages in place before you give it a shot. Then you would be well advised not to play the Adwords game. Try a smaller cheaper PPC program to "learn" without wasting a lot of cash.
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