BrookeGrant
Joined:
18 May 2008
Posts:
13
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Posted: Sun May 18, 2008 11:59 am
Post subject: It's the Google Slap!
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The main idea behind the “Google Slap” is all about your Quality Score (QS). If your QS is low, most likely you will get the “SLAP”.
You can identify the slap when your minimum bid per click goes up in increments of less than $1.00. This usually means that Google has decided that your ads are very poorly targeted to the search engines. Therefore, if you create an AdWords ad that is unrelated to the keywords on your site, you’ll get
the “Little Slap”, and the bids will stay at a higher minimum.
Also, if the keywords that you placed in the Ad Group aren’t placed in the ad copy you create for your site, it results in your minimum bids being higher than normal. Now that you have no keywords in your ad, Google will give you a very low score on their quality scale. This results in their algorithm giving you a higher Cost per click (CPC) ratio. One more way to incur the “Little Slap” is to tie your AdWords links to landing pages that are only marginally related to the keywords in your ads. Lack of a strong relationship between the AdWords ads (in terms of keywords) and the pages to which viewers are sent will keep the bids required to activate your ads at a higher rate.
However, what you are describing sounds to me more like the “Big Slap” and that happens when the CPC from your AdWords ad goes up to the $5-$10 range.
This is likely to happen in situations where Google has decided that the website or landing page to which viewers are being sent is, via the destination URL is either of an extremely low quality, lacks relevance to the keywords, or has been blacklisted it altogether.
The “Big Slap” pretty much assures you that your site won’t be seen by anyone, anytime soon as the CPC is so high.
Having said that I really recommend reviewing your web site , ad, keywords etc…make the necessary change and head on to a new and a clean page with Google.
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