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treize
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Posted: Mon Dec 29, 2003 5:34 pm
Post subject: Add email newsletter or updates from Merchant's site?
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| I joined affiliate network. I selected few of merchants. They approved to provide the link to their merchant. I found their website has "sign-up your email newsletter" button. That seems they are trying to collect their emails so they can send emails directly passby my affiliate program to our customers and they could link directly to their website without my website's link. I feel they are cheating to take my customers' emails through their website. Does this can happen? Do you think the merchant have include my affiliate code in their email newsletter? I wonder. |
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Bobby
Joined:
12 Jul 2003
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764
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Posted: Mon Dec 29, 2003 8:37 pm
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treize,
Whether or not this is a good thing depends on a number of factors.
If a cookie is set when your site visitor clicked through to the merchant's site, you may still get credit for the sale if the visitor goes directly to the merchant's site later - and it's possible the email newsletter sent to the visitor by the merchant might motivate the visitor to make that purchase.
Do you mind posting the merchant's URL? It's difficult to do anything but speculate without further information.
Bobby |
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treize
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Posted: Mon Dec 29, 2003 9:41 pm
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Thanks Bobby,
Here's merchant URL: http://www.oldnavy.com/asp/home.html?wdid=0 this one you will notice "sign up for email".
Also other merchants find "sign up" area
http://www.gap.com/asp/m_directory.asp?wdid=10
[/url]http://www.petsmart.com/wild_bird/shopping/[url]
Those "sign-up" that I am afraid they might be using emails toward my customers to make purchasing the link through their webiste without my site. I never trust many merchants's website create "sign-up" to collect emails from us. [/url] |
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Mon Dec 29, 2003 10:06 pm
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Most merchants will have a newsletter or signup for updates form on their site. It is one of the most basic and highly recommended promotion techniques for any webmaster, including merchants with affiliate programs.
Your visitors are cookied for X number of days (where X depends on that merchants program), so if your referred visitor goes to the merchant site, signs up, and buys within the cookie time, then you should get the referral.
The trick in affiliate marketing is to give your visitors value that the merchants don't. In other words, information, quality content, to keep them coming back to you time and time again. And, as they come back, hopefully they will use your links to go to your merchants.
You should also check to be sure you merchants offer commission for repeat actions, some don't. At which point, you won't get commission on return visitor sales 
One of the things I've also done is to sign up as a customer/visitor to my merchant partner sites to get the newsletter they send their visitors. That way I can keep on top of what they are saying as well.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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treize
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Posted: Mon Dec 29, 2003 10:18 pm
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Thanks Debs,
I understand, I hope I can keep up with the merchants as a partners. I wish I would to add "Please do not sign-up other websites" in my site. LOL
Is it possible to ask some merchants about their sign-up with my affilaite ID? I bet they won't.  |
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Charlie
Joined:
22 Aug 2003
Posts:
3305
Location:
UK
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Posted: Tue Dec 30, 2003 10:39 am
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| Debs wrote: | | The trick in affiliate marketing is to give your visitors value that the merchants don't. In other words, information, quality content, to keep them coming back to you time and time again. And, as they come back, hopefully they will use your links to go to your merchants. |
A second option is to create (or acquire the rights to) a product that you can give people who buy through your affiliate link. This works best with last referrer programs (rather than lifetime customer), and digital products are often the easiest route.
Phil Wiley and others have been doing this for years.
Assuming you know something about the product your are promoting, it shouldn't be too difficult to offer tips on how to get the best from it, for example. The only limit is your imagination.
You have to decide whether you want the "hassle" of product distribution, though, as their is more work than "just" being an affiliate.
| Quote: | | One of the things I've also done is to sign up as a customer/visitor to my merchant partner sites to get the newsletter they send their visitors. That way I can keep on top of what they are saying as well. |
I think this is the greatest benefit of many marketing ezines, too. I keep having to remind myself... "do as they do, not as they say".
Cheers,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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