|
View previous topic
::
View next topic
|
| Author |
Message |
Guest
|
Posted: Sun Dec 28, 2003 3:07 pm
Post subject: Customers ordering by phone instead of through affiliate lin
|
 |
|
There has been much discussion about customers removing affiliate links etc. before ordering, therefore depriving affiliates of their commission, but this always assumes that customer in placing orders online.
How many customers are directed to the website of the merchant by an affiliate, decide to order, but do so by toll free telephone number, because they do not like ordering online, thereby depriving the referring affiliate of their commission? |
|
| Back to top |
|
 |
Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
|
Posted: Sun Dec 28, 2003 4:02 pm
Post subject:
|
|
|
It definitately happens, how often? No idea. But consider this, if the customer is squeamish about ordering online, then you wouldn't get the referral anyway.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
|
| Back to top |
  |
|
Guest
|
Posted: Sun Dec 28, 2003 6:24 pm
Post subject:
|
|
|
Thanks Debs.
I guess the question in that case is how many customers are squeamish about ordering online do you think?
Or in broad terms, is it a significant percentage?
I suppose the followup question is whether it should influence our choise of affiliate programs to promote?
I assume that a high EPC on CJ must indicate that a good percentage of vistors are clicking through to order. |
|
| Back to top |
|
|
Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
|
Posted: Sun Dec 28, 2003 8:39 pm
Post subject:
|
|
|
I think it has a lot to do with trust and credibility in your site, and the merchant site. Offer what you can, then make sure your merchant can convert successfully online.
Don't hesitate to mention that they are rated by BBB (Better Business Bureau here in the US is well known offline for trust and protecting the buyer), if they are, in fact, rated  Look for other features on the merchant site that will instill trust and confidence and weave those into your content prior to referral too.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
|
| Back to top |
|
|
| View previous topic :: View next topic |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Private Messages
Log in
