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CodrutTurcanu
Joined:
15 Jul 2003
Posts:
22
Location:
Romania
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Posted: Fri Dec 26, 2003 3:16 am
Post subject: I own brandable eBooks - how much to charge?
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Hi there
I own 2 brandable eBooks jam-packed with
100% original CONTENT (interviews):
1. "Powerful TACTICS to Turn 99% of Your Web Site Visitors
Into Opt-In List Subscribers and Effectively Advertise
to Them for FREE"
2. "Super Affiliate Money-Making Tactics Revealed"
How much should I charge to let others
CUSTOMIZE them with their own name,
site title / url, affiliate links / ads ?
Please let me know.
Thanks,
Codrut. |
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Charlie
Joined:
22 Aug 2003
Posts:
3305
Location:
UK
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Posted: Fri Dec 26, 2003 11:23 am
Post subject: Re: I own brandable eBooks - how much to charge?
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Hello Codrut.
| CodrutTurcanu wrote: | How much should I charge to let others
CUSTOMIZE them with their own name,
site title / url, affiliate links / ads ? |
I think it depends on the price you are thinking of charging for the books, and whether your aim is market penetration (for publicity and future backend profits), or maximising short-term profit...
Are the books viral tools to be distributed freely, or paid for products?
I would download the free guide to Make Your Price Sell from Sitesell.com. This gives an excellent overview of pricing policy for different marketing strategies. Many of the same principles apply in this case.
Hope this helps,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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CodrutTurcanu
Joined:
15 Jul 2003
Posts:
22
Location:
Romania
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Posted: Sat Dec 27, 2003 12:18 am
Post subject: It's just a free viral eBook anyone can give away
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All my eBooks are viral and free to give away!
So, what price I should charge for FULL customization rights?
Thanks,
Codrut. |
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Charlie
Joined:
22 Aug 2003
Posts:
3305
Location:
UK
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Posted: Sat Dec 27, 2003 12:34 pm
Post subject: Re: It's just a free viral eBook anyone can give away
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Hello again.
| CodrutTurcanu wrote: | All my eBooks are viral and free to give away!
So, what price I should charge for FULL customization rights? |
There is no specific answer. Factors to consider, include...
what revenue you will gain from links in both versions;
what importance you place on getting exposure rather than earning mony now;
what your competitors do, and people will expect.
Yours is a competitive field. As a potential buyer of rebranding, I am becoming ever more reluctant to pay to promote someone else. How about considering a registration option for the branded version?
Hope this helps,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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CodrutTurcanu
Joined:
15 Jul 2003
Posts:
22
Location:
Romania
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Posted: Sat Dec 27, 2003 8:53 pm
Post subject: What you mean with registration!?
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Please be specific!
Thanks,
Codrut. |
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Sat Dec 27, 2003 10:13 pm
Post subject:
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Codrut, I think they are being as specific as they can. Your goals for income, and your site, are what will help determine the "price." Charlie offered an excellent resource "Make Your Price Sell" in setting a price for your product.
Another thing to consider, to make an item truly viral on both ends, is to rebrand for free, but keep several of your own links as affiliate links for your best single program.
You would then have 2 links in your ebook each likely appearing a couple times each, one to your site, and one to your best affiliate program. All other links could be rebranded, thereby earning you some income, and continuing the viral aspect of the ebook.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Charlie
Joined:
22 Aug 2003
Posts:
3305
Location:
UK
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Posted: Sun Dec 28, 2003 12:04 pm
Post subject: Re: What you mean with registration!?
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Hello again Codrut.
| CodrutTurcanu wrote: | | Please be specific! |
If you mean, when I said...
| Quote: | | How about considering a registration option for the branded version? |
...you could insist on registration in exchange for the right to distribute the branded version, thereby grabbing the email contact and using the list to send "updates" or anything relevant but profitable (to you) to them in the future.
I can't tell you what to charge for branding, if that's what you decide to do. I could tell you what other people have charged in the past (but which I don't think was worth paying, so didn't) - just pick a number out of the air - but I'm not going to...
The right price depends on what your motives are...
Have you downloaded the MYPS guide, or do you have a good understanding of the theory of pricing? Even with the theory under your belt, you'll only find the right price for your case by testing in the real world.
That's as specific as I can get,
Charlie.
P.S. | Debs wrote: | | I think they are being as specific as they can. |
There's only one me... 
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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williec
Joined:
12 Dec 2003
Posts:
16
Location:
Northwest Florida (USA)
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Posted: Sun Dec 28, 2003 2:16 pm
Post subject: Re, How Much For Rebranding Option
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If your goal is to get your name or product in front of lots of others I would charge as little as possible.
If the affiliate products/programs mentioned in the book are two tier,
you should pick up a lot of second tier affiliates... who incidentally don't
usually earn you a large residual income. At the same time, there will
be affiliate products you mention that your rebranding customers might
not want to sign up for. Those links would then stay your affiliate link so
it's not a losing proposition.
I would make it very affordable, but maybe charge a nominal fee just
to discourage freebie seekers.... but then again maybe you want
freebie seekers passing your ebook along?
Willie Crawford
_________________
Can He Earn $1 Million In 90 Days?
Watch and listen on his blog at:
http://MillionDollar90Days.com/results/ |
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