Joined: 08 Aug 2003 Posts: 2 Location: Northern Arizona
Posted: Fri Aug 08, 2003 9:21 pm Post subject: Google AdWords vs Overture
I've done a preliminary niche profitaability analysiis with my keywords using WOrdTracker/Overture and Google. The results indicate that my niche would be profitable using Overture and Findwhat where I can break even with a .6% Conversion rate with a $0.21 USD limit on my PPC. My question for the veterens is reqarding using the same analysis with AdWords yields very different numbers. Usong the same model I would need a 3% CR with a $0.80 limit on my PPC. I looked at Adwords as a quick way to generate traffic, but the 3% CR tells me Adwords would be a high risk venture. Am I barking up the right tree using a PPCc model on AdWords?
P.S. Alan, you're in my thoughts. Here's to a swift recovery!
And thanks for the inspiration that Ruperts projects have been!!!
Joined: 02 Aug 2003 Posts: 80 Location: Cranbrook, B.C. Canada
Posted: Sat Aug 09, 2003 1:02 am Post subject:
Sorry I can't answer that question, but I would start by trying to get at least a 2% conversion. That is a fair conversion, and you should probably be able to get it. Just keep trying.
Cody _________________ "Now is the Time to try something New" Proverb I got from a fortune cookie in June 03, lol.
in your case, I'd sign up for both services and give each a $100 budget or so. Be sure to track your results then you can see which one performs better.
Joined: 08 Aug 2003 Posts: 205 Location: Assisi, Italy
Posted: Sat Aug 09, 2003 7:13 pm Post subject:
Hello Rich,
A couple of things to keep in mind - you don't have to have the first ranking, in fact it has been stated (I don't know if it is true) that the 3rd ranking brings the best results. Interesting, eh? If I am not mistaken, I read this a while back in a newsletter from Marlon Sanders - he was quoting a PPC expert (I unfortunately can't remember his name).
Regarding Overture and AdWords, my experience has been that AdWords has better conversion rates - but that was with my limited experience and choice of topics. AdWords is far better than the other PPC solutions (again, my experience). Overture drove me nuts with their keyword approval system (or lack of it) so I gave up with them relatively early on.
It is definitely risky going with a 3% conversion rate just to break even, but depending on your subject field and the quality of your sales approach, it is doable - not common, but doable.
You simply have to test - and you absolutely have to track. Ideally you can prune out the keywords that don't bring you results, and oppositely, make prominent the ones that are working for you. But again, you have to track this.
One last thing, once I was competing with an extremely competitive keyword, but because I wasn't interested in BIG traffic, I put a bid at $0.07 (rank 49!) - you know what? I made 2 sales with that rank in one day out of 3 visitors! They were the only sales I made with that particular PPC engine. Perhaps a strange fluke - but it struck me. I wasn't able to recreate the same circumstances (ranks were changing constantly). Food for thought though...
So, spend what you can afford, even if it is only a trickle of traffic until you are certain of not throwing too much money away.
Joined: 08 Aug 2003 Posts: 2 Location: Northern Arizona
Posted: Sat Aug 09, 2003 11:43 pm Post subject:
It would seem the theme to the replies is to take acation aand see what happens. While good advice, the whole intent of this exercise was to determine before spending money wether an AdWords campaign showed promise of being successful.
I'm just not certain on a few of my assumptions in the model. As a newbie I assumed that if I keep my PPC position in the top 20 (10 where economical) I could count on a click through rate of 1.5%. Then I assumed a conversion rate of 1% to determine if the ad campaign would yield a positive net. The AdWords required a much larger PPC for the same volume of traffic.
At this point I think that the Overture campaign would be where to start. After getting feel for the conversion rate, then move into AdWords.
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