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Text or Html?

Affiliate Marketing Forum Index » List Building and Newsletters
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ericoue



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Post Posted: Wed Jan 30, 2008 12:16 am
      Post subject: Text or Html?

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Hi,

II would like to know which of the plain text or Html
is better when sending mail?

I will appreciate if you can explain why either one is
better or worst.

Your help is much appreciate! Smile
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Andyz



Joined:
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Location:
Germany

Post Posted: Wed Jan 30, 2008 7:08 am
      Post subject:

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Hi Eric,

the Advantage of text is:

- more people can handle it with their mail client
- they trust it more than HTML messages (spammers mostly use HTML only messages)
- your message is pure - only the message you want to bring over

The advantage of HTML is:

- you can check the open rate
- you have more possibilities to design your message
- you can make hyperlinks with differnt link text

I have decided to use HTML now, because the advantage to test my open rate is a great benefit to me.
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ericoue



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Post Posted: Wed Jan 30, 2008 5:17 pm
      Post subject:

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Andyz wrote:
Hi Eric,

the Advantage of text is:

- more people can handle it with their mail client
- they trust it more than HTML messages (spammers mostly use HTML only messages)
- your message is pure - only the message you want to bring over

The advantage of HTML is:

- you can check the open rate
- you have more possibilities to design your message
- you can make hyperlinks with differnt link text

I have decided to use HTML now, because the advantage to test my open rate is a great benefit to me.


Thanks for the info,

As I use aweber I should use both way, I will get
the best of the both....

Do you know anything to take care of, if I use HTML in aweber or there HTML editor is ok?

Thanks!
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Andyz



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Post Posted: Thu Jan 31, 2008 11:03 am
      Post subject:

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Their editor is ok for me.

I don't know if you want to do some fancy stuff there, but you can see a preview of your mails of test and send them to yourself.
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sophist



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Post Posted: Thu Mar 05, 2009 5:14 pm
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Do both. If you are using aweber then it is a simple a copy paste the text into the html section.

Then you can use their wysiwyg to style up the html version.

It take just a couple more minutes but is worth it.
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InternetMarketing_IQ



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Post Posted: Fri Mar 06, 2009 12:39 am
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Depends on your purpose. Most of the professional email I get is HTML.

You could spend some time at aWeber reading their tutorials and articles and get a better feel for what would work best in your own unique situation.
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Shaun van Hart



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Post Posted: Sun May 03, 2009 4:24 pm
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I send all of my newsletters in HTML and Plain Text format.

That way, the reader can view the newsletter in their own preferred format.

HTML newsletters have slightly higher risk of getting caught up in spam filters but you can use HTML formatting to make them easier to read and conceal affiliate links.

Plain text messages are more likely to get through to the end user but IMO they are harder to read but you can use some simple layout techniques to increase readability.

Plus, with HTML newsletters you can also track open rates etc.

Shaun van Hart
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steve-b



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Post Posted: Mon May 11, 2009 12:14 pm
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Use both - but when you use HTML, make sure you put good ALT tags in the images.

A lot of email programs don't show the images unless you click 'download images'. You can use the ALT tags to entice them to download the images.

This can be very effective and I use it all the time!
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Jose Perez



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Hermosillo Mexico

Post Posted: Sun Sep 06, 2009 6:10 am
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Hi ericoue,

If it is for the purpose of sending mail, I'd be more inclined to use plain text. You see, text is what you use when you communicate with your friends and family, so if you're communicating with your list, you want to keep that same closeness with the persons in it. After all, they're also your friends!

Shall you opt for HTML instead, keep the graphics and effects to a minimum, unless what you're mailing is a newsletter. In this case, you do require to use the most of what HTML allows you to.
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HarryJackson



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Post Posted: Thu Nov 26, 2009 1:04 pm
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If you don't have to submit links then text is better,but if you want to have some images or hyperlink then html is useful..
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davidmoris



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Post Posted: Thu Jul 07, 2011 6:19 pm
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The best solution if you want to send an HTML email is to send a text version attached. The plain text version will appear in the HTML version can not load.In This way you will have the advantage of showing colors, graphics and format that they can see without prohibiting their other users to read the message.
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trinsleynewton



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Post Posted: Sat Sep 17, 2011 5:37 am
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as the member above have mentioned, both have their own benefits. well, i use them according to the requirements. but mostly prefer text.
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alexisrois



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Post Posted: Wed May 16, 2012 5:52 am
      Post subject: Re:

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I really like this topic. If I asked than I will choose the text email rather than using fancy html format because text is simple & much easier to read than.
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