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Blueguy
Guest
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Posted: Fri Dec 26, 2003 4:11 am
Post subject: AdSense Question
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AdSense is related like CPM ( cost per impression) - it seems that usally low-paying sweepstakes that simply want to collect email address so that they can send out more promotional material, that you won't get paid for. I think that CPC (cost per click) is better with ADWords. Is that correct? I have heard many of them said, Overture and ADWords are the best. I am not sure of that. Some said, FindWhat is not good enough.
I am little confused between CPS and CPC. I thought I like to use CPS is better and easy to earn percentage commission than CPC.
I recently joined and I am new at this. What is your suggestion about CPC or CPS. |
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Guest
Guest
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Posted: Fri Dec 26, 2003 10:40 am
Post subject:
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While you can calculate your CPM (cost per 1,000 impressions), AdSense pays per click, not per impression.
AdSense is what Google calls the AdWords program for publishers. For advertisers who pay when AdSense publishers' visitors click on the ads, the program is called AdWords.
The cost or earnings per click depends on the value of the keyword since the advertisers bid up the price. Clicks are valued at anywhere from a few cents per click to several dollars per click.
For my site, and I suspect the vast majority of sites, it takes a whole lot more clicks from my users to generate the same amount of income from affiliate programs (cost per sale or cost per acquisition) than it does from AdSense.
The types of ads you get and resulting earnings per click will depend primarily on the content of your site |
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Blueguy
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Posted: Fri Dec 26, 2003 4:40 pm
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I checked my affiliate networks' status. I saw the impression is over 1,200 and clickthough over 200...but earming sales is nothing yet since I put a new website 3 days ago. My feelings is that the people found out it is an affiliate program so they won't order any of them because they knew it is commission to me. Is that true? I just want to help them the discount sales and work with merchants the negoations percentage of sales offer. I am afraid the people would turn against me because I created this affiliate program and they thinks I make the money from them. Do you think I made mistake to put an affiliate program.
I wonder if I could use both CPC and CPS or change from CPS to CPC. |
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Fri Dec 26, 2003 6:25 pm
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Blueguy, without knowing where your visitors are coming from, and what your site is about, I can't give you any idea of what the problem is, if there even is one.
200 clicks on 1200 impressions is good, but questions to ask yourself include:
1. Are they clicking out of curiousity ...
2. What time frame did this occur in? Many merchants have a delay on sales reporting built in... so if your stats are for the last few days, you may not see any sales reported until the beginning of next week, once shipment occurs.
3. Are the merchant sites converting ... are you sending them to the best page on the merchants site to help in converting to sales?
4. Is your copy preselling them, or hardselling them? You want to presell, let the merchant do the selling, unless the merchant doesn't, then you can, but you need to be careful if you do.
Keep in mind 1200 impressions isn't 1200 visitors ... if you have some of the same adverts on multiple pages ... keep an eye on things, but the time frame (as I mentioned above) has a lot to do with your conversions.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
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Posted: Fri Dec 26, 2003 11:41 pm
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I think 200 or so click-throughs aren't really enough on which to judge an affiliate program. If the merchant has a conversion rate of 0.5%, which isn't unusual, the merchant would on average achieve one sale for every 200 people you send there. And the conversion rate could be considerably worse. It might be better, too - you don't know yet. You'll have a better idea when you've sent 1,000 visitors to the merchant.
If you write genuine, enthusiastic endorsements you'll achieve a better conversion rate than if your visitors are merely clicking on a banner.
Allan Gardyne - AssociatePrograms.com
The Complete Site Build It! Reference Center...
This Link Directory May Change Your Affiliate Business
http://www.AssociatePrograms.com/search/reference-center.shtml |
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Charlie
Joined:
22 Aug 2003
Posts:
3305
Location:
UK
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Posted: Sat Dec 27, 2003 11:27 am
Post subject:
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| Debs wrote: | 200 clicks on 1200 impressions is good, but questions to ask yourself include:
1. Are they clicking out of curiousity... |
If the ad is very strong and the traffic loosely targeted, they may well be.
That's the irony for me. All too often, it's either too few click throughs, or too many of the wrong kind. At least the second is only a real problem if you're paying for them.
All the best,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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