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PPC Advertising

 Affiliate Marketing Forum Index -> Paid Advertising
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tesswrite



Joined: 05 Dec 2007
Posts: 1
PostPosted: Wed Dec 05, 2007 9:42 am    Post subject: PPC Advertising Reply with quote
Pay-per-click is going to be a tool best suited for e-commerce sites. One of the initial factors you must decide before using pay-per-click is how much you want to pay per click. Depending on what you are advertising you must decide if your profit margin is going to be high enough to justify the cost. Even then this should be used as part of an overall SEO campaign. For the best results all SEO strategies should be looked at and all factors taken into account.

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jean



Joined: 10 Nov 2007
Posts: 12
PostPosted: Wed Dec 12, 2007 4:48 am    Post subject: Reply with quote
SEO has been a lot of trial and err for me. I think I have it down now. I read a lot on the topic.
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MrCat



Joined: 10 Aug 2007
Posts: 133
Location: www.MixCat.com
PostPosted: Fri Dec 14, 2007 8:53 am    Post subject: Reply with quote
They key to a successful PPC campaign is relative experience and experimentation - on keywords and provider as well. You should also try out other smaller search engines and have their market find your site as well. Besides, competition for keywords in big search engines are really stiff and you would really need a big budget to vie for the top keywords in your niche as compared to other SE's that offer PPC platforms
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TheMusclehead



Joined: 22 Dec 2007
Posts: 24
Location: Australia
PostPosted: Sat Dec 22, 2007 1:32 pm    Post subject: Reply with quote
I personally think the key to PPC is to increase the overall value of a visitor to your website. If you can afford to pay more than your competitors, it's game over.
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