Advice Articles

  • Beginners
    Just getting started? Loads of powerful advice here for beginners.
  • Intermediate
    Got a handle on the basics? Find more advanced topics covered here.
  • Advanced
    Warning! Advanced topics covered here.
  • Affiliate resources
    Affiliate marketing resources for affiliates and affiliate program managers tools, websites, books and articles.
  • Product reviews
    Candid reviews of the latest products to take you to the next level.


 

Affiliate Marketing Forum

FAQFAQ  SearchSearch  MemberlistMemberlist  UsergroupsUsergroups   RegisterRegister ProfileProfile  Log in to check your private messagesPrivate Messages Log inLog in  
Domain Name: What is considered 'Good Practice'?

Affiliate Marketing Forum Index -> Web Hosting
Post new topic   Reply to topic
View previous topic :: View next topic  
Author Message
lonesky1



Joined: 11 Aug 2007
Posts: 31

PostPosted: Sat Aug 25, 2007 5:20 am    Post subject: Domain Name: What is considered 'Good Practice'? Reply with quote

From the web-browsers/web-searchers (ie. the humans, not the software!) point of view, are there any "good rules" & "bad rules" for people intending to register domain names for attracting max. traffic to them?
Example: you want to set up a site about how to make chocolate cakes. Which one of the 3 would be the preferred one & for what reasons?:

(1) "www.HowToMakeChocolateCakes.com"
(which would be similar in webscript to:
www.howtomakechocolatecakes.com)

(2) "www.how_to_make_chocolate_cakes.com"
(more readable, using under-scores), OR

(3) "www.how-to-make-chocolate-cakes.com"
(also more readable using hyphens)

[Quotation marks added around example URLs to unhyperlink them. Admin.]

A friend in the IT industry frowned on (2) & (3)saying hyphens & underscores are not very common. I don't know about that.

(2) & (3) are more readable, making whoever is typing the address into their address bar less likely to make a mistake. I guess the possible disadvatage of using under-scores is that (believe it or not), NOT everyone knows how to get the under-score sign up.

So, in terms of what we all want to do here (ie. get a site up & running to attract max. traffic), is there a list of "Good practice" rules for registering domain names?

Thanxx everybody.
Back to top View user's profile Send private message
bobchrist



Joined: 11 Jan 2007
Posts: 79

PostPosted: Thu Sep 27, 2007 10:03 am    Post subject: Reply with quote

As far possible avoid hyphen however depending on the merit of particular domain name or due to non availability of desired domain name (without hyphen) you may consider to use single hyphen, but don't use more than one hyphen!
_________________
Micfo International LLC
VPS Web Hosting || cPanel Reseller Hosting || Window Hosting
Phone : 1-866-686-8611
Back to top View user's profile Send private message
Getagrip7



Joined: 21 Dec 2006
Posts: 224

PostPosted: Fri Sep 28, 2007 10:15 pm    Post subject: Reply with quote

I think the best choice is the first one. I think hyphens are ok - in my opinion they look better than underscores.
_________________
GETAGRIP Marketing - Now Just $7!

Wealthy Affiliate Review
Back to top View user's profile Send private message
Fiatlux



Joined: 24 Jul 2005
Posts: 24
Location: Virginia, USA

PostPosted: Wed Oct 24, 2007 9:24 pm    Post subject: Re: Domain Name: What is considered 'Good Practice'? Reply with quote

Your IT friend gave you the best advice and number 1 is the best choice. Don't worry about appearance as much as what the end user actually has to type. The more underscores and hyphens the more likely it is the end user will have a typo and out of frustration skip your site entirely. Also, consider the number of total characters. Four is better than ten unless you have some phrase that everyone will easily remember.

lonesky1 wrote:
From the web-browsers/web-searchers (ie. the humans, not the software!) point of view, are there any "good rules" & "bad rules" for people intending to register domain names for attracting max. traffic to them?


[Long quotation shortened. Please quote selectively. Admin.]
_________________
Jason Canon
The Internet Technology Guide
http://itechguide.com
jmc@itechguide.com
Back to top View user's profile Send private message Visit poster's website
AllanGardyne
Site Admin


Joined: 02 Jul 2003
Posts: 5815
Location: by the beach, Australia

PostPosted: Wed Oct 24, 2007 10:39 pm    Post subject: Reply with quote

You can forget about option (2).

Although various articles exist on the Internet saying that you can use underscores in domain names, you can't.

To check this, I just went to a couple of domain registrars, 000Domains.com and NameCheap.com, and tried to register a name with an underscore in it. Didn't work.

Another option, if you want to think big, is to aim for a memorable name with doesn't include your main keywords, such as Google, Yahoo, eBay or Amazon. Or on a much smaller scale, ForkInTheHead.com. Now THAT'S memorable, even if you don't like it.
_________________
Allan Gardyne
... earning a good living from affiliate programs since 1998.
Learn how.
Subscribe now

FREE Affiliate Program Tutorial
Back to top View user's profile Send private message Visit poster's website
multimastery



Joined: 26 Oct 2005
Posts: 81

PostPosted: Fri Dec 07, 2007 4:20 am    Post subject: Reply with quote

I'm feeling #1 myself. And I think this would be easiest to remember for most people. However, it really depends on how you plan on using your domain name. If it is primarily just for online use then most people will be clicking on your link or finding your website in the search engines anyway. So it's not as important how your URL looks or how short or long it is. As long as it's optimized well and is a keyword-rich domain then you should be good -as far as online marketing goes.

But, if you plan on primarily using a particular domain name for offline marketing, then your focus should definitely be on choosing a memorable domain name.

Many people register multiple domain names for these very reasons.

P.S. I recented created a hubpage on domain names. If you'd like the link to it just send me a request.
_________________
*Viral Marketing Mix
*Get Paid to Chat Online
*Tap into the Best Affiliate Markets
Back to top View user's profile Send private message Visit poster's website
View previous topic :: View next topic  
Display posts from previous:   
Post new topic   Reply to topic    Affiliate Marketing Forum Index -> Web Hosting All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum





Your host: Allan Gardyne.
Earning a good living from affiliate programs since 1998.