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Best way to monetize a strategy?

Affiliate Marketing Forum Index -> How to Earn More
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etj4582



Joined: 20 Feb 2007
Posts: 127

PostPosted: Wed Oct 03, 2007 5:32 pm    Post subject: Best way to monetize a strategy? Reply with quote

Hey all,

I was recently testing out some marketing methods and found that with a minimal advertising spend, I was able to get on the first page of Google for a highly competitive term. I'm talking about a term like "Make Money Online".

My average cost per visitor was about 5 cents. Needless to say I drove about 900 uniques to my site in only a few weeks.

The strategy is very simple so I don't think I can turn it into a whole course or ebook. I can basically write it up in one page.

How would you all suggest I monetize this strategy?
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AllanGardyne
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Joined: 02 Jul 2003
Posts: 5783
Location: by the beach, Australia

PostPosted: Wed Oct 03, 2007 11:08 pm    Post subject: Reply with quote

You could still sell it. People pay for information. Just make it VERY clear that it's a one-page report, and takes only 3 minutes (or whatever) to read. Include testimonials in your salesletter and use all the usual techniques.

For some people, the shortness of the report will be an advantage, not a disadvantage.

However, I'd be amazed if you couldn't usefully make the report longer, by including detailed instructions of how you do every step, including screenshots. YOU may understand how to do everything, but every reader won't.

A different tactic would be to make teaser posts on forums, collect the email addresses of people who write to you asking for details, and then sell them something.
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etj4582



Joined: 20 Feb 2007
Posts: 127

PostPosted: Thu Oct 04, 2007 12:04 am    Post subject: Reply with quote

Thanks for the reply Allan!

I suppose I could make the report longer and spell out every detail. Maybe even get 10 pages out of it.

How much would you sell it for? $7?, $10?, $39?
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AllanGardyne
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PostPosted: Thu Oct 04, 2007 1:34 am    Post subject: Reply with quote

I can't price something I haven't seen. Smile
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etj4582



Joined: 20 Feb 2007
Posts: 127

PostPosted: Thu Oct 04, 2007 2:14 am    Post subject: Reply with quote

Yeah, I'm trying to decide, since it won't be very long, whether or not to give it away as a freebie for list building or actually sell it.
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purdue512



Joined: 16 Mar 2007
Posts: 20

PostPosted: Sat Oct 06, 2007 5:59 pm    Post subject: Reply with quote

How repeatable is your strategy? That sounds a little "too good to be true."

Sorry to be a downer... Sad
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etj4582



Joined: 20 Feb 2007
Posts: 127

PostPosted: Sat Oct 06, 2007 8:46 pm    Post subject: Reply with quote

It is very repeatable. I'm now on my third test of this strategy and it continues to work. The basis behind it is simple and I'm now trying to think of how to expand it.

I was actually testing another advertising method out, when I noticed that I was on page one of Google for my search term.

Its almost one of those slap your forehead moments and saying "Why didn't I think of this before?"
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BillyA
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Nietzsche



Joined: 05 Feb 2006
Posts: 107

PostPosted: Fri Oct 19, 2007 7:20 pm    Post subject: Reply with quote

Ask yourself: What would people who search for this want with all their heart and then offer it to them and collect your commission.
In the end it boils down to: Test different things.

The market will tell you what it wants with its wallets. Wink
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etj4582



Joined: 20 Feb 2007
Posts: 127

PostPosted: Sat Oct 20, 2007 1:58 am    Post subject: Reply with quote

Yes, I've decided I'm going to write an ebook about this and a few other marketing strategies that work well for me. We'll see how it goes.
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Andyz



Joined: 12 Dec 2006
Posts: 909
Location: Germany

PostPosted: Wed Oct 24, 2007 1:38 am    Post subject: Reply with quote

I would sell it as a $7 report. Then you will have also easy affiliates for it!
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