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Debs
Joined: 16 Aug 2003
Posts: 4296
Location: NY
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 Posted: Fri Oct 17, 2003 2:20 am Post subject: Oct 16th Adsense Update |
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Just logged into Adsense to check my stats. Google has updated the Terms of Service (TOS) and FAQ (frequently asked questions) which govern the use of Adsense by publishers. Well worth your time to log in, read it, and accept it.
Specifically, I noticed a neat new feature that is sure to please many frustrated over the PSA's (Public Service Ads) we don't get paid for.
You can now designate a non-Adsense ad to show up when relevant ads cannot be found, or your content prevents Google from showing Adsense Ads. This is great for several reasons:
1. If you hit the Adsense censor filter, you won't see PSA's but your own relevant ad.
2. If the advertisers drop at the end of the month (as they usually do), you won't run short of ads, your ad will show.
3. If you have a glitch that prevents the Adsense Bot from crawling your site to determine content context, your ad will show.
This will help improve your income overall, and now you can just view your pages periodically to see if pages are triggering your own ad. If so, then you can determine why, fix the problem if possible, or continue to show your own ads.
You can read more about the new feature here:
https://www.google.com/adsense/faq#basics10
I noticed when I looked at the code you copy to put on your site for Adsense, just above it is the box you enter your ad url. Hopefully, Audri will experiment and let us know more about how to effectively use this to our visitors advantage.  I know she loves to experiment when it comes to Adsense
Debs
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SuZ
Joined: 17 Oct 2003
Posts: 8
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| Posted: Fri Oct 17, 2003 3:09 am Post subject: |
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The changes to the ads are great but the new tax policies are a bit frightening. If I understand it correctly if your business is located outside the US but your web site is hosted by a US server you have to obtain a US tax id number... 
The info is at https://www.google.com/adsense/taxinfo
On the IRS site it sais you have to be a US citizen to get a tax id number. I'm confused.
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Bobby
Joined: 12 Jul 2003
Posts: 764
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| Posted: Fri Oct 17, 2003 3:11 am Post subject: |
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Deb,
I just posted about this in the thread about getting relevant ads. This does look like a good solution to the charity ads problem.
I have one general news site that really has a hard time getting & keeping relevant ads and I think I'll just use this new feature to put up a good affiliate link/ad when relevant ads aren't available.
Bobby |
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Bobby
Joined: 12 Jul 2003
Posts: 764
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| Posted: Fri Oct 17, 2003 3:25 am Post subject: |
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SuZ,
It looks like you'll need an ITIN. Instructions for obtaining an ITIN are on the IRS website at the link Google provides.
Once you obtain an ITIN, I assume that means you'll also be responsible for paying U.S. federal income tax on the income generated through AdSense. I don't know if that also means you'll have to pay all the other associated taxes us U.S. citizens must pay. You'll want to ask a U.S. accountant for guidance.
Bobby |
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Debs
Joined: 16 Aug 2003
Posts: 4296
Location: NY
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| Posted: Fri Oct 17, 2003 3:34 am Post subject: |
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Regarding taxes, this is from the Google Adsense terms:
| Quote: | Publishers will fall into one of three main tax categories:
U.S. Business: The payee is based in, and pays taxes in, the U.S..
Non U.S. Business: The payee's operations related to participation in AdSense are based entirely outside of the U.S., and payee does not pay taxes in the U.S.
Non U.S. Business with U.S. presence: The payee is based outside of the U.S., but has equipment or employees in the U.S. that are involved with payee's participation in AdSense.
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Seems to me that most publishers based outside of the US will fall into category 2, unless you have equipment or employees in the US. Just because you pay a hosting fee in the US wouldn't seem (to me anyway) to qualify you for category 3. You technically have no equipment, you pay for a service. They do mention hosting service, but it's unclear whether they define hosting service as running a hosting service, or your host is in the US.
I see the reference regarding what qualifies as a non US business required to file appropriate tax forms and it is confusing. They list the things your employee (if you had one in the US) would be doing that would require you to file appropriate tax forms under the section about not having to file tax forms. Very confusing.
I am sure many non-US based SBI'ers will be glad SBI is in Canada
I would recommend you review the pertinent sections of the IRS website. After much searching I found this list of relevant topics.
http://www.irs.gov/businesses/small/international/index.html
I know I cannot definitively answer your concerns but hopefully the list of documents at Irs.gov will help.
Debs
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Foo
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| Posted: Fri Oct 17, 2003 6:10 am Post subject: |
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Is W-8BEN the correct form to submit for foreigner?
I have submit the form before for linkshare and Cj if not mistaken. The form is at
http://www.irs.gov/pub/irs-fill/fw8ben.pdf
Can somebody clarify this. Thanks |
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Debs
Joined: 16 Aug 2003
Posts: 4296
Location: NY
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| Posted: Fri Oct 17, 2003 2:15 pm Post subject: |
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If that is the form CJ and Linkshare required, then it is likely to be the form you need for Adsense. I doubt anyone can say definitively (except the IRS or your tax accountant) because your situation, and the requirements listed previously, will determine whether you are required to file and which form is needed.
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Jac
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| Posted: Fri Oct 17, 2003 11:26 pm Post subject: |
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Foo,
I just see the form. This form does say see instruction. But I can't find it. Can you advise or even let me know where can I get the instruction?
Thanks
Jacqueline |
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Guest
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| Posted: Sat Oct 18, 2003 12:45 am Post subject: |
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| Quote: | Foo,
I just see the form. This form does say see instruction. But I can't find it. Can you advise or even let me know where can I get the instruction?
Thanks
Jacqueline |
The instruction is available at irs web site
http://www.irs.gov/pub/irs-pdf/iw8ben.pdf
I guess we dont have to do anything yet. The email from google mention that they will sent the instruction to affiliate starting from November, if I understand their email correctly |
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Bobby
Joined: 12 Jul 2003
Posts: 764
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| Posted: Sat Oct 18, 2003 4:33 am Post subject: |
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I'm trying to publish my site with the AdSense code that includes the new alternate ad option. Every time I publish and then go to the page, I get a "Done with error" message at the bottom and nothing at all appears in the ad space.
I obviously have something wrong in the HTML.
Is there anyone here that has successfully published a page with the new code and wouldn't mind posting the URL so I can take a look at "View Source" and see how it compares with what I'm doing?
Thanks,
Bobby |
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audri
Joined: 15 Jul 2003
Posts: 39
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| Posted: Sat Oct 18, 2003 2:13 pm Post subject: |
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| Bobby wrote: | Is there anyone here that has successfully published a page with the new code and wouldn't mind posting the URL so I can take a look at "View Source" and see how it compares with what I'm doing?
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Bobby,
This is definitely not a no-brainer. We're working on a page of instructions of how to do this. I'll post it when it's ready.
Audri G. Lanford
Free Mini-Course helps you get the most out of Google AdSense: "Dollars and AdSense"
http://About-AdSense.com/adsense.html |
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Bobby
Joined: 12 Jul 2003
Posts: 764
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| Posted: Mon Oct 20, 2003 6:02 pm Post subject: |
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Actually I was hoping it was a no-brianer. 
I'm going to start a new thread on this topic and see if I can get any responses.
Bobby |
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Frank Nordberg
Joined: 15 Aug 2003
Posts: 114
Location: Norway
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| Posted: Mon Oct 20, 2003 8:48 pm Post subject: |
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| SuZ wrote: | | If I understand it correctly if your business is located outside the US but your web site is hosted by a US server you have to obtain a US tax id number... |
At first I thought the whole idea was just ridiculous, but then I happened to mention it to some US friends (on general principle, of course - never mentioning Google at all!!!)
As far as I understood it, the argument is that the host is the point of transaction, so if the site is hosted by a US server, the income from the transaction is taxable in the USA. Very interesting point of view, and it is easy to see that the US tax authorities actually could come up with such an idea without thinking of the consequences.
I actually asked Google a few days ago, but they never replied, so I guess we're left in the dark for now.
Anyway, if what Google seems to say is actually true and not just a bad choice of words, here are some interesting points:
As SuZ pointed out, the IRS doesn't seem to be set up to cover this kind of situation. What on earth are they going to do about it?
The whole situation is, of course, every non-US web hosting company's wet dream, but how much will it actually hurt the US internet industry?
I have sites with AdSense hosted in various countries. How is Google or the IRS or anybody else going to figure out how much of my AdSense income comes from the US hosted site?
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Frank Nordberg
http://www.musicaviva.com
The internet center for free sheet music |
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SuZ
Joined: 17 Oct 2003
Posts: 8
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| Posted: Mon Oct 20, 2003 8:52 pm Post subject: |
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Hi Frank
I asked Google as well and they replied saying that it is ok to have a US host as long as you don't own the equipment. What a relief! Paying taxes in two countries is not a pleasant thought and neither is changing web servers before November
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Frank Nordberg
Joined: 15 Aug 2003
Posts: 114
Location: Norway
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| Posted: Mon Oct 20, 2003 8:59 pm Post subject: |
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| SuZ wrote: | Hi Frank
I asked Google as well and they replied saying that it is ok to have a US host as long as you don't own the equipment. |
Okay. I'm almost disappointed. The situation was so utterly hillarious and such a beautiful example of what ridiculous ideas some government agencies (not just in the USA) can manage to come up with. 
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Frank Nordberg
http://www.musicaviva.com
The internet center for free sheet music |
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