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MarketingMembers
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Posted: Sun Mar 20, 2005 3:06 am
Post subject: Clicks Per Sale??
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Hey everybody,
I am new to this board and I was just curious if anyone out there had any stats to share. Basically I want to know how many click it takes on average to make one sale on a product from CJ ? I know this is an almost impossible quesiton to answer but I would like any information you could provide me with.
Thanks,
Daniel
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Product Development and Distribution
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AllanGardyne
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Posted: Sun Mar 20, 2005 10:29 am
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It will vary hugely depending on how well your visitors are targeted, how good you are at warming them up, getting them in a buying mood before they visit the merchant, the price of the product, your credibility, the credibility of the merchant, etc.
Perhaps 1 in 100 you send to the merchant will buy something, perhaps less, perhaps more.
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MarketingMembers
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Posted: Mon Mar 21, 2005 3:10 pm
Post subject: Clicks on average
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Thanks for the reply. I at least have an idea what I could expect. What I'm trying to do is roughly calculate how many sales per clicks I could make in a month. I know this is a very difficult thing to get any kind of precision with but what the hell I want to know anyway.
Thanks again for posting 
Daniel
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wealthstream.info
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MarketingMembers
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Posted: Wed Mar 23, 2005 12:12 am
Post subject: 1%
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So roughly 1% of my traffic will convert to a sale?
Interesting. Any suggestions on how to improve that #?
Daniel
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AllanGardyne
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Posted: Wed Mar 23, 2005 3:08 am
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PERHAPS 1% of the visitors you send to the merchant will...
So if you receive 10,000 visitors to your page, perhaps 1% of them (100) will click on a link to the merchant, and of those 100 perhaps 1 will buy.
Achieving only 1 sale per 10,000 visitors to your page is a most unattractive prospect, so whole books have been written about how to improve your conversion rates.
The best way I know of is to work hard to win the trust of your readers, such as by producing a useful newsletter for years, and then recommend a product that has helped you, and describe in precise details how it has helped you. Be VERY careful about the products you choose to promote.
The Site Build It case studies on my site are examples. Ken Evoy calls this preselling - warming up the visitor so that the visitor is in a ready-to-buy frame of mind BEFORE he or she even reaches the merchant's site.
My Affiliate Program Tutorial is another example. It includes a few affiliate links, but the affiliate links are surrounded by masses of genuinely helpful information, so the visitor is in a receptive mood when he or she reads them.
Another way is to reduce the visitor's options. To take an extreme article, if your visitor arrives on a certain page and the only options you give the visitor are to click on an affiliate link or hit the Back button, you'll achieve a much higher click-through rate. If you give people too many options, they're likely to get confused and not take any of them.
A classic mistake many affiliates mistake when they're not achieving many sales is to add more affiliate links to a page. Often, REDUCING the number of affiliate links and promoting one really good product and endorsing it enthusiastically will achieve better results.
You can increase conversion rates by adding testimonials, if the merchant has any you're permitted to publish.
Many affiliates increase conversion rates by encouraging their visitors to sign up for free email courses on an autoresponder which gradually leads the visitor in the direction of a sale over, say, five or seven days. Jonathan Mizel, an Internet pioneer, says he follows up prospects 25 times (unless they opt out, of course). You can see an example of his work if you click on the banner at the bottom of this page.
There are dozens of other things you can do that all involve the public image you present. Does your site look trustworthy? Does it look professional or amateurish? Does it publish any information about you that adds to your credibility? Do all the links work? It it easy to navigate? Is there anything on your site that might make visitors feel uneasy to any reason? Bad spelling and grammatical mistakes? Do you link to any sites of doubtful repute? Perhaps adding a photo helps.
I haven't even started talking about benefits and features. In brief, remember that your visitor is asking: "What's in it for me?" Keep answering that question, and you'll increase your sales.
Do you start the page with a benefit-laden, eye-catching heading which encourages the visitor to read more?
Hundreds, probably thousands, of books have been written on variations of this topic.
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Allan Gardyne
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MarketingMembers
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Posted: Thu Mar 24, 2005 4:09 pm
Post subject: 1% of 1%
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Thanks for the reply Allan. I will have to do some split testing to see what changes I need to make to have a better campaign. In the past I have been successful in selling physical products now I'm trying my turn with ebooks.
Anyway thanks again.
Daniel
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