Joined: 12 Feb 2005 Posts: 164 Location: Montreal, Canada
Posted: Sun Mar 06, 2005 2:54 am Post subject:
Quote:
But unfortunately, Martell urges people to avoid other "systems", and to stay away from forums ?
Well, IMO, that's what free will is about. He's right up to a point, but I think I've gained FAR more than I've lost in just a couple weeks of being on this forum. Not to say I'm going to join any and all forums, but if you feel like you need help or just human contact (sorry, but the Buzz doesn't help THAT much) forums can help.
Combine the two. Write with voice and good keyword selection and get back links.
Problem is that it is much more simple than people like. So, they complicate the process. The 80/20 principle and other natural science laws say otherwise.
The process is simple. _________________ Gekko Speaks-The spot where my alter ego rants and raps about business and internet strategy.
Joined: 09 Aug 2003 Posts: 1838 Location: Columbus, OH
Posted: Sun Mar 06, 2005 5:32 am Post subject:
johncpu wrote:
At the same time, there is very little new in what he says - PAD, page optimization, link popularity - none of it is new.
Unless you're doing cutting edge research, nothing you learn is ever "new." It's simply rehashed, coming from someone who already knows it to someone who doesn't. There is really nothing new coming out of online publication, except being naturally is even more appealing.
Quote:
In fact, I've seen his keyword density views pretty much rejected on SEO forums.
James new density rules are as natural as you can get. You can ask many other people who have applied something similiar, less truly is more. They can say what they want to say, but honestly, I'm going to trust someones opinion more when they have over 25k pages online. It's simply a better bird's eye view of what works at what doesn't. That's why I follow Martell. _________________ Robert
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It does not take much keyword density. Look, if you want long term stayinig power, then write naturally. Period.
Once in the title tag, once in the opening paragraugh and keep it from reading weird. Once at the end.
Short-term is a different story.
However, know what you want. There is advantages to both if you know it from the start. _________________ Gekko Speaks-The spot where my alter ego rants and raps about business and internet strategy.
Last edited by Jscott on Mon Mar 07, 2005 12:46 am; edited 1 time in total
I did not make that quote, but let me take a stab.
You can bring lots of rehashed stuff into one source. Thus you are paying for time and "hunting down" the information.
The rehashed info might be in a way that is easier to understand for some folks.
Rehashin brings on more conversation and interaction. It spurs on new thoughts and new research. It creates fresh ideas and insight.
Rehashin is much what we do on the earth.
Take the 80/20 principle. Richard Koche wrote an entire book on the one principle. Rehashed? Kinda.
I had practiced the 80/20 for a while before Richard's book. However, I had not thought in the arenas he applied it in. He took the how to a different level.
It broke new ground for me and is the single book I can point to that is responsible for the wealth and life I have created today.
Rehashing needs to be defined, I think. Rehashing, seems to me, always involves new conversation with new people that have different takes on life. This ads new applications and new thought. _________________ Gekko Speaks-The spot where my alter ego rants and raps about business and internet strategy.
Joined: 12 Sep 2003 Posts: 84 Location: Las Vegas, NV, USA
Posted: Sun Mar 06, 2005 7:38 am Post subject:
(Forgive me for hijacking this thread for just a moment...)
Hey JScott,
There are several similar 80/20 books written by Richard Koch at Amazon, including one just released in January 2005. Do you recommend a particular one, if I'd like to investigate this further?
I'm fortunate enough to have already had some success online, but the way you've been able to scale your business (and Martell as well) fascinates me, and I'd like to try and learn some of the same insights you've gained from reading the material of others...
Thanks much!
~Mike _________________ Providing useful, helpful articles for 150 lucky people since October 2005
ArticleLightning.com
Joined: 06 Jan 2005 Posts: 105 Location: Oxnard Ca 1 Hr North of Los Angeles
Posted: Sun Mar 06, 2005 3:55 pm Post subject:
I'm trying to figure out the use of <h1> and <h2> headline tags that martell recommends on P63 of his 2005 manual.
I saw a link in his manual on p.63 and hoped www.best-jewellery.com/pearl-necklaces.html would be an example of his work. It doesn't even seem to be an active site. I love his examples--NOT
I look through his manual for a sample site to see what he actually does. I don't even see one.
dabrat76 says two of his sites are: http://www.1st-in-hockey.com and http://www.1st-in-baseball.com
I go to both and neither on uses his recommended H1 and H2 tags. So apparently James doesn't give any examples of his current work and if those are his sites, doesn't do what he recommends for us to do. Again, "Interesting".
martell recommends http://www.apixelpixie.com/ as a place to buy templates. In the upper left corner there is in internal link specifically to martell style templates. I look at those and it appears that the H2 tag he says is a must is not in all of those templates.
Does anyone have any examples of martell's current work that he recommends for us to use? I am finding more difficult, as a newbie, to follow what he says with no examples of what he is talking about.
Based on the martell method, can someone direct me to properly used <h1> and <h2> tags? Of course, it would be preferable if it were a martell site.
JScott,
I just bought Richard Koches book on ebay for $10 and change with shipping. I wil check out his information. _________________ Bob
Joined: 09 Aug 2003 Posts: 1838 Location: Columbus, OH
Posted: Sun Mar 06, 2005 3:57 pm Post subject:
johncpu wrote:
Then why would you pay $167 for "just rehashed" ?
Because I'd rather not spend the time hunting it all down. In addition, spending money on it makes me more likely to use it because it's not free and I DO have something to lose (my money). I look at it as a kick in the pants to get started.
Why do we buy any type of book, for that matter? The author takes a breadth of sources and condenses them into one for you.
In addition, why do people like myself spend thousands of dollars a year to subject ourselves to a GRUELING college life (Finals are only TWO weeks away )? I could easily go just buy all of the books and study them myself without ever setting foot in a classroom, and come away with the same knowledge base. ALL of the information I learn in college could be obtained somewhere else for free. But the truth is, it's just more efficient that way. _________________ Robert
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Joined: 24 Aug 2004 Posts: 97 Location: Down by the sea in NC
Posted: Sun Mar 06, 2005 4:51 pm Post subject:
Bob, please, take a deep breath and try to relax. I'm feeling that you're getting quite upset about things that may actually be very simple to understand. It may be that you are just trying to take in too much at one time and you're suffering from OVERLOAD. You don't have to figure all this out in one day. I know you have a high level of anticipation, and that is natural, but if you would be slightly less accusatory in your tone, I think you will find that many of us will go out of our way to help you.
You wrote:
Quote:
I saw a link in his manual on p.63 and hoped www.best-jewellery.com/pearl-necklaces.html would be an example of his work. It doesn't even seem to be an active site. I love his examples--NOT
If you look one paragraph above that example, Martell states: "the following ficticious example." So, that site was not real and isn't meant to be.
You said you were trying to understand H1 and H2 tags. In the baseball site example, the following heading is done using H1 tags: <h1>Swing into the season with baseball bats, caps, gloves, uniforms, equipment & training aids</h1> Further down the page, there are also sub-headings that are bolded rather than done using H2 tags. Personally, I would have used the H2 tags on those sub-heads instead of bolding them.
In general, H1 and H2 tags are important to the search engines because of how they are intended to be used...as headings and sub-headings. So, therefore, they must contain relevant and important information, or they would not have been designated as such. I personally use H2 tags as my sub-headings to help my visitors more easily understand my subject. Really, this just makes common sense.
If you would like to see some examples of Martell type sites, you may want to go here: http://www.gotdot.com/portfolio.html Under the heading, Affiliate Marketing Success Stories, are a number of articles about Martell students that have done well. Embedded within some of the articles are links to the actual students' sites.
I hope this helps Bob. I will say that I don't believe that I, personally, could succeed without a positive and proactive outlook. There is nothing whatsoever wrong with a dash of healthy skepticism, but there is a point when some things just have to be taken on faith, and by trial and error for yourself.
The Martell method does work. Does it work all the time and for everybody? No. Is it absolutely foolproof? No. Will you need to be resourceful, creative and have a positive outlook in order to be successful? In my opinion, yes.
Ask all the questions you feel that you need to. I think you'll find a lot of help here. I will honestly say that I find your overall attitude somewhat off-putting and accusatory and if you are looking for help, I personally find that you attract more flies with honey than with vinegar.
Joined: 06 Jan 2005 Posts: 105 Location: Oxnard Ca 1 Hr North of Los Angeles
Posted: Sun Mar 06, 2005 5:46 pm Post subject:
Hi Gail,
Thank you. Nice resource on Martell "SIMILAR" pages. Of course the 3 I looked at do not have the <h2> tag in them. Martell says it's essential.
I know the concept of H1 and H2 tags. What I want is MARTELL created content that actually shows me his work and how he applies it.
I didn't notice that was a example site. I was seaching his manual with the term .com to see if I could see what he actually does.
So far I have NOT seen a site that complies with his manual. Not his sites or other sites done by his students.
I think martell's method leaves a lot to be desired for any newbie thinking of buying his material. _________________ Bob
His old jewelry site is 1st-in-jewelry.com - I dont believe you one you reference belongs to him. But you are right that he doesnt always follow his own advice. You might try to find examples in his new sites, but personally, I wouldnt bother.
Keep in mind that html defines how a site is structured. The H tags merely give your page a tiered effect. Picture a column of H1 - H6 tags, and each will be indented from the one above it.
So for practical purposes, make the title of you page an H1, and the sub-headings should be H2. If you have sub-sections within an H2, those can be H3. You can have multiple H2, H3 tags etc, but you should only have one H! at the top. Make sense ?
Joined: 09 Aug 2003 Posts: 1838 Location: Columbus, OH
Posted: Sun Mar 06, 2005 7:30 pm Post subject:
johncpu wrote:
But you are right that he doesnt always follow his own advice.
One thing to note in regards to this, James is constantly testing new methods and strategies. That is how he came to the conclusions in his manual, by testing, but I don't believe those conclusions were ever meant to be the "final word" in his methods, they're constantly evolving. _________________ Robert
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Last edited by robertb on Sun Mar 06, 2005 8:59 pm; edited 1 time in total
I think martell's method leaves a lot to be desired for any newbie thinking of buying his material.
Hi, Bob,
It really does sound like you should return the Martell manual for a refund and not work with his method. From what you've been saying, the other resources you've come across are much better for you than Martell's method. It's good that you've got a healthy dose of skepticism - you definitely need it in this field! But I think that if you go into a process thinking it's not going to work, it's not going to work. It's that old Henry Ford quote: "If you think you can do a thing or think you can't do a thing, you're right."
Some people might say, what has he got to lose giving it a try? It's true that it's not going to cost you much more real cash than you've already spent purchasing his book, but the Martell method requires an investment of time, and as they say, time is money. It sounds like you've invested quite a bit of time already reading through his book and trying to find true Martell sites, so it may be time to cut your losses and go with the other different approaches you've come across. The Search Engine World article that Jscott posted has definitely stood the test of time, and while certain things have changed, as long as you're aware of what's changed, it's a great model to follow.
There are many people on this forum who have successful Martell-type sites (a lot of people have even combined the Martell method with SBI), but unfortunately, I think it will be difficult to find someone who will say to you, "yes, this is my site that I created using Martell's method. It brings in $***.XX a month for me." Quite a while back we had a discussion here about showing sites you've done, and people posted about being burned when they showed their sites. The general consensus was, if it's working for you, don't mess with it by showing other people your site. That's why you're not going to easily find the sites of Martell students, and that's why Martell no longer shows his sites.
Someone posted earlier about not being able to find any of Martell's sites through Google, and how that caused her some concerns. But the fact that his sites can't be found by searching at Google doesn't really mean anything, because it's pretty easy to hide your ownership of sites from the casual searcher.
I've bought a lot of marketing e-books but aside from Martell's book, I haven't bought one yet where the author tells you anything specific about his sites. I don't have her book, but I think Rosalind Gardner does show her dating site in her book. She drives traffic to her site through PPC, not SEO. I've heard people say Gardner's book is a good one to get if you're interested in affiliate marketing via PPC.
You did mention that you have Corey Rudl's course to go through - I hope you will post your opinions on this course when you start in on it. I have not yet bought any of his material, but I stumbled across an interesting thread about his work at another affiliate marketing forum just the other day: http://forum.abestweb.com/showthread.php?t=55505 Mind you, they're not that big on content sites there.
I seem to remember you had problems with Martell's customer service? I haven't heard of anyone having a problem getting a refund, so hopefully if you do return the book, you won't have any problems.
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