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Charlie
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Posted: Thu Mar 03, 2005 1:39 pm
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| AllanGardyne wrote: | | Charlie wrote: | | Allan - how about a survey of your list. What stage they're at, what do they expect, etc? |
Great idea, but... Let's say I get a fantastic reponse - 10% of my readers participate. How do I know that their answers are representative? |
It's the old low response versus high(er) response for the wrong reason chestnut...
Even offering to share the results (which always appeals to me) is a bribe likely to attract info collectors rather than a truly reflective sample.
How about a sort of interactive experience that measures action in some way? You must have some idea what sort of content gets the best reaction in your newsletter, so how about consciously setting up links to survey readers by what they do rather than what they say?
You could argue that people who don't read a newsletter shouldn't even be included in circulation numbers, so missing them wouldn't be unreasonable.
Just bouncing ideas,
Charlie.
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Phil Tanny
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Posted: Thu Mar 03, 2005 2:30 pm
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| dcristo wrote: | | Target SEOs more specifically. |
That's a good point. I've probably been overlooking the fact that "webmasters" and "SEO oriented webmasters" are not exactly the same group.
However, Andy Williams did publish my press release in his search engine optimization newsletter, and the response was unremarkable.
My sense is that if my links site got a nice review in every webmaster/SEO publication on the Net, we'd still be looking at a tiny percentage of all readers who acted on the opportunity.
If that's true, I'm not sure what it proves. All I can say is that I personally don't have evidence that tons of webmasters are working on links.
In regards to Allan and Charlie's thread:
A simple survey might work.
Allan could pose a question in his newsletter.
"Are you actively working on building links to your site?"
Click here to vote yes.
Click here to vote no.
That could also estimate how many readers are engaged in
the newsletter.
The same procedure could of course also be applied to other questions.
It might make a nice regular feature, "this week's poll question."
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Charlie
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Posted: Fri Mar 04, 2005 12:40 pm
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| Phil Tanny wrote: | | It might make a nice regular feature, "this week's poll question." |
I'd like to think many more people would click one link per newsletter than would take the trouble to do a full survey. But when you added all the questions and answers together over time...
How about it Allan? Tie in with forum topics?
Just a thought,
Charlie.
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Phil Tanny
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Posted: Fri Mar 04, 2005 1:57 pm
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To boost participation you could have both the yes and no links go to an article on the subject.
A sentence or two to bait the hook, then the question and answer links, with the same article that would normally appear in the newsletter still available, but now presented on the Web behind the link clicks.
If you sent the yes and no links to different pages you could use your logs to tally the response, without the need of any specialized software.
Or, depending on your logs, you might be able to use data at the end of the link such as:
ap.com/article.shtml?yes
ap.com/article.shtml?no
An experiment that would interest me would be to send a special edition of the newsletter, with only one poll question.
Out of 23,000 readers, how many click either of the links? That data might be more useful than the results of the yes/no question, especially if, as Charlie says, you did it repeatedly and averaged out the results.
I'm on a mail list that has, according to the publisher, over 50,000 readers. But I notice it's the same couple of dozen people who post. Sometimes I wonder how many people actually read the ezines they are subscribed to...
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AllanGardyne
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Posted: Fri Mar 04, 2005 9:58 pm
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Thanks for all the wonderful ideas. I really appreciate them.
Right now I'm swamped, dealing with dozens of emails as a result of my last newsletter.
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Allan Gardyne
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Charlie
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Posted: Sun Mar 06, 2005 12:17 pm
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| AllanGardyne wrote: | | Right now I'm swamped, dealing with dozens of emails as a result of my last newsletter. |
You just can't win, can you. 
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