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AllanGardyne
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Posted: Sat Feb 19, 2005 9:00 pm
Post subject: Latent Semantic Indexing and Google
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Google is apparently placing more importance on latent semantic indexing, according to the buzz on some forums.
Is it true?
More than likely.
I did a search at Google for latent semantic indexing today and noticed the AdWords ad at the right of the page.
It says:
| Quote: |
Work at Google
Google is hiring expert computer
scientists and software developers!
labs.google.com/why-google.html
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At the very least, Google is interested in hiring people who know what the phrase means 
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Allan Gardyne
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Greg P
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Posted: Sat Feb 19, 2005 11:29 pm
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Allan, if you (or anyone else) could shed some light on what latent semantic indexing is, that would be much appreciated!
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robertb
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Voasi
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Posted: Mon Feb 21, 2005 4:39 am
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| Greg P wrote: | | Allan, if you (or anyone else) could shed some light on what latent semantic indexing is, that would be much appreciated! |
Greg, you can also check out my blog, as I go into Latent Semantics Analysis/Index (LSA/I) as well. But a general overview is related keywords to a keyword(s). LSA/I tries to distingiush other words related to your query keyword. So using a straight LSA/I search engine, if you were to type in "golf" you might get sites about "Tiger" and "Woods" or if you typed in "Apple" you could get pages on "computer" or "fruit".
Google uses LSA/I for their ability to serve up relevant ads for Adwords/Adsense program.
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Charlie
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Posted: Mon Feb 21, 2005 10:55 am
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I wonder how long it will be before Google can devise a way of using semantics to analyse humour.
That really will make for some interesting differences with the various country versions. Imagine if the SE engine could not only yield results based on the sense of humour of the creator, but also the surfer, too.
Some sort of terryfying, recursive, iterative stab at what A finds funny about what B writes, but why C doesn't - based on cultural and geographic expectations followed up with learnt behaviour, based on the search history of the searcher.
Just imagine if Google could recognise sarcasm (and still breach the chasm).
Cheers,
Charlie.
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ehomebusiness
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Posted: Tue Feb 22, 2005 5:22 am
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So what does this really mean to the SEOer in all of us? More content driven pages? This would mean that alot of the affiliate link malls would start to fall in the google indexing, which could be bad news for all of us.
This is my first exposure to this term, and if I'm wrong, please correct me.
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robertb
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Posted: Tue Feb 22, 2005 5:32 am
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| ehomebusiness wrote: | This would mean that alot of the affiliate link malls would start to fall in the google indexing, which could be bad news for all of us.
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Yes, the affiliate link malls would fall, but that would be GOOD news for the content I already have online.
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AllanGardyne
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Posted: Tue Feb 22, 2005 5:43 am
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My interpretation of this is that we can help the search engines understand what a page is all about by using not just different word stems - such as stem, stems, stemming, stemmed - but go further and also use synonyms and words and phrases which are related to the topic of the page.
For example, if you go to Google and search for a word or phrase with a tilde in front of the word, like this...
~money
...you'll find that Google highlights the following related words: currency, financial, grants, cash.
Google is very helpfully showing us the words to place on our pages when we're writing about money.
Similarly, a search for...
~build
... shows us builder, building, plans, create, make.
Perhaps you can improve the rankings of some pages by doing this. Remember, however, that there's a definite limit to what you can achieve by tinkering with on-page factors. Off-page factors are very important.
Here's an afterthought...
Just as Google teases us by showing us only some of the backlinks a site has, Google is probably teasing us when we do one of these tilde searches.
For example, if you search for...
~gambling
...Google highlights casino but does not highlight blackjack.
So it's the principle that's important, not the particular examples which Google displays. At least, that's my calculated guess!
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krishna
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Posted: Tue Feb 22, 2005 6:30 pm
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Thanks Allan for your excellent points. As Adsense is major revenue earner for Google, they are trying to get maximum out of it. But they definitely want to add value by serving proper ads. With the latent semantic indexing algoritms, they will try to expand their horizons.
Best regards
Krishna
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