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facethemusic
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Posted: Thu Feb 17, 2005 5:15 pm
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| Voasi wrote: | | So I literally want hyperlink text that reads "Star Trek news site the Enterprise Gazette", and the more trafficked sites those links appear, the better. |
Not to sound ignorant, but how do I get other sites that have created links to change their anchor text? Try to track each down individually and ask them to change?
| Quote: | | I think you'll be pleasantly surprised once you get all those pages indexed and see where you traffic is comming from. To give you a great example, like Robert said, a few months ago Allan made this forum more search engine friendly. Because of his efforts a few months ago, he received a ton of traffic because of a little post about the GoDaddy Super Bowl commercial. If he hadn't recoded the forum, that traffic would've not been coming his way. |
Hmmm, I have a forum too, with excess of 12.5k registrants (over a hundred new registrants a week and growing) and at this rate over 300k new posts a year (and growing, 700k total as of the moment).
If you have ANY info on how Allan did this, I'd be VERY interested. I didn't know you could code a message board differently to be more sensitive to search engines, that sounds terribly exciting to me.
Thanks! (you too Robert). |
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robertb
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Posted: Thu Feb 17, 2005 8:06 pm
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| facethemusic wrote: |
Not to sound ignorant, but how do I get other sites that have created links to change their anchor text? Try to track each down individually and ask them to change?
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I wouldn't do that on a grand scale. I would keep those how they are and start aiming for the new phrase with new links. This way you won't affect your rankings for the terms people are already using.
| Quote: |
If you have ANY info on how Allan did this, I'd be VERY interested. I didn't know you could code a message board differently to be more sensitive to search engines, that sounds terribly exciting to me.
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Allan had a programmer do this for him. To my understanding, it's essentially the same thing I recommended for getting a database of dynamic content or articles converted into static html; just some server rewrite rules should do the trick.
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Voasi
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Posted: Thu Feb 17, 2005 9:55 pm
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| facethemusic wrote: | | Not to sound ignorant, but how do I get other sites that have created links to change their anchor text? Try to track each down individually and ask them to change? |
You could contact them, but that would be a huge under-taking and I'd doubt you get many responses back. Solution: Buy some text link ads or just start letting people linking to your site know how you'd like to by linked via a "link to me" page.
| facethemusic wrote: | | If you have ANY info on how Allan did this, I'd be VERY interested. I didn't know you could code a message board differently to be more sensitive to search engines, that sounds terribly exciting to me. |
Drop Allan a PM and see if you can use his programmer. But like I said, you can go to www.rentacoder.com and find an experienced programmer who can re-write your forum. It's up to you. Good luck! 
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AllanGardyne
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Posted: Fri Feb 18, 2005 3:59 am
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| facethemusic wrote: | | ...in our analogous example, the name of my site is the "Enterprise Gazette", the name of my competitors is "Star Trek Log". So overtaking any position on "Star Trek" is going to be difficult. |
This is an excellent example of why you should learn all about search engine optimization BEFORE you start planning your website. It's much harder to tack it on to an existing site.
No.2 in the search engine results is a wonderful place to be, especially if you write powerful, eye-catching page titles, which are better than your competitor's page titles.
Search engines place enormous importance in OFF-page factors. Do a search in Google for "computer" and the top spot in an extremely competitive field goes to Apple, which I think mentions the word "computer" on its main page only once - and it's in tiny print right at the bottom of the page.
I love having a site that has lots of pages. This site was found via more than 10,000 different phrases typed into search engines last month. It's quite surprising the weird phrases people use and end up at this site.
Re making your forum search engine friendly... Here's a discussion which led to our modifications.
http://www.associateprograms.com/discus/ftopic3932.html
In there, you'll find useful links for more info.
You'll want to hire a programmer who already has experience in your forum software.
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facethemusic
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Posted: Fri Feb 18, 2005 6:42 am
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| AllanGardyne wrote: | Re making your forum search engine friendly... Here's a discussion which led to our modifications.
http://www.associateprograms.com/discus/ftopic3932.html
In there, you'll find useful links for more info.
You'll want to hire a programmer who already has experience in your forum software. |
Thanks, I'll look into it. In the thread above someone mentions that newer version of vBulletin is more spider-friendly. The site currently used an older (at least 2 years version).
Anyone here know the current profile of new versions of vBulletin regards to search engine indexing? Will upgrading the software take care of this issue itself??
Thanks again Allan.
Hey, very broad question for you. Is there any such thing as traffic you can't monetize in your eyes? I do appreciate all the methods there are to make your traffic more efficient in terms of monetizing it, as well as starting from scratch to engineer traffic that CAN be better monetized (which is why I'm here and asking all these questions), I'm just wondering if you believe there can be traffic that just isn't very valuable in terms of monetary return?
As I say, the site I built has relatively healthy traffic, but I often wonder if I got lucky and built a model that defies the odds and makes enough money for someone to live on, or if the site has been underexploited all this time. Odds are I didn't hot on exactly the amount a site like mine should be making on accident.
I know people with sites like mine don't seem to make comparable amounts of money, even using Ad Sensem affiliates and ad brokers.
Just curious as to your general thoughts on the matter. |
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facethemusic
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Posted: Fri Feb 18, 2005 6:56 am
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btw Allan, I ran the search that you ran when (pre-optimization) you wanted to know how many of your pages were indexed by Google.
The number came up 4.470. This is out of a current total of 25k threads and 640k posts.
A few questions come to mind though. Does the coding you did to your forum affect performance at all, or tax servers more?
Will having a significant number of pages newly-indexed affect ranking in any significant way?
And within the search I just performed, how are these pages (all of which come from my forum) ranked? The usual way, by external links?
The threads that came didn't strike me as what would be very popular ones. |
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AllanGardyne
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Posted: Fri Feb 18, 2005 8:04 am
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| facethemusic wrote: | | Anyone here know the current profile of new versions of vBulletin regards to search engine indexing? Will upgrading the software take care of this issue itself?? |
To draw attention to that question, it would be better to start a new topic.
| Quote: | | Is there any such thing as traffic you can't monetize in your eyes? |
I have no experience whatsoever with untargeted traffic, general info sites, sites promoting free stuff, joke sites or news sites. All my experience since I started on the Net in 1996 has been with niche sites.
I know someone who has been running a joke site for several years. I imagine he would have abandoned it if he wasn't generating useful revenue.
Everything I've read about marketing suggests that for best results you find people who are searching for a product or product-related info or info on a topic and you sell them something which resembles as closely as possible the product or information they're searching for.
You have to work much harder if they come to your site with one thing in mind and you try to persuade them to get interested in something else. I'm sure it can be done, especially by offering free things which gradually lead people towards a sale.
That's the wonderful thing about AdSense. You don't have to achieve a sale. All you have to do is get the click. So it should be possible.
| Quote: | | ...or if the site has been underexploited all this time. |
Sounds like it 
By the way, a search at Google today for
site:associateprograms.com
shows 52,900 pages, the vast majority of which must be forum posts.
When you have thousands of pages indexed, it's inevitable that you'll receive visitors who have typed in all sorts of weird phrases.
However, if someone said to me, "Imagine you've just bought this website. What will do to improve it's revenue?" my first priority would not be thinking of ways to generate untargeted traffic which finds the site almost by pure luck.
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facethemusic
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Posted: Fri Feb 18, 2005 5:03 pm
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| AllanGardyne wrote: | | You have to work much harder if they come to your site with one thing in mind and you try to persuade them to get interested in something else. |
Well, I'm sort of inbetween those things. The thing my site is about is a consumed item (as opposed to being about Star Trek, which you can watch for free on UPN ... DVD's calenders, products noted). And my audience is a loyal consumer, they actively buy this product on average on a weekly basis. By that i mean every week... On average the consumer by this product 52 times a year, year in and year out.
But that said, they don't come looking to me to buy it, though the site has been sponsored by those who sell it for years.
| Quote: | | However, if someone said to me, "Imagine you've just bought this website. What will do to improve it's revenue?" my first priority would not be thinking of ways to generate untargeted traffic which finds the site almost by pure luck. |
Understood, but there are ancillary benefits to increased traffic in business I'm in (simply market position, which makes me more attractive to direct advertisers and to the subjects of our news who see as as their best venue to reach their audience), and if it simply required a upgrade of the software (on the to-do list anyways), or a relatively small sum and little work on my part (assuming I can find a competent programmer), then it would certainly be worth the effort. |
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