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When is content "duplicate content"?

Affiliate Marketing Forum Index » Search Engine Optimization
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Bobby



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Post Posted: Fri Feb 04, 2005 3:28 am
      Post subject: When is content "duplicate content"?

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Suppose I have a site for plumbers and another site for carpet installers. I write an article outlining how a recent IRS ruling affects small businesses at tax preparation time. I want to put the same article on both sites.

Each of the sites has a unique layout - navigation bar, "heading" at the top, etc. Is that unique enough to put the same article on two sites and not have it considered duplicate content?

Would I need to alter the article somewhat and make "plumbing" comments on one and "carpet installer" comments on the other?

How much of a difference is needed to keep the two pages from being considered duplicate content? I read once that pages needed to be 20% different. How does one measure such a thing - how do you know when you've achieved X% difference?

By the way, all of the above is written with the assumption that duplicate content on different sites will hurt (or at least not help) one or both the sites from a SEO perspective.

Thoughts? Suggestions? Comments? Wild guesses?


Bobby
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galaddy21



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Post Posted: Fri Feb 04, 2005 4:26 am
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A really interesting thought.
I would like to know the same.
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Charlie



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Post Posted: Fri Feb 04, 2005 12:41 pm
      Post subject: Re: When is content "duplicate content"?

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Bobby wrote:
Each of the sites has a unique layout - navigation bar, "heading" at the top, etc. Is that unique enough to put the same article on two sites and not have it considered duplicate content?

Would I need to alter the article somewhat and make "plumbing" comments on one and "carpet installer" comments on the other?

I have used the exact same article on seprate pages with different templates, but I generally include a unique paragraph - normally at the start.

I do this as an introduction to make the page seem more targeted and maybe optimise a little.

Quote:
How much of a difference is needed to keep the two pages from being considered duplicate content? I read once that pages needed to be 20% different. How does one measure such a thing - how do you know when you've achieved X% difference?

The only measure I have heard was to vary the pages by at least 100 bytes (characters). This was from a reliable source, but it's a long time ago...

The concensus then was that the duplication filters were very crude, but this may well change. Thinking longterm, I'd change the pages as much as you can.

Just my opinion,
Charlie.
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