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niz85
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107
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India
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Posted: Tue Oct 07, 2003 2:32 pm
Post subject: Tricks for high rankings
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Hi everybody!
I guess there are lots of tricks in this SEO stuff.
As one my friend tells that you should end your pages with your keywords/phrases appearing last in the html. Google loves it. Move all your javascript to an external file so that your content gets more prominence. Try to use H1 tag just after the body tag with a keyphrase in it.
I think there are hell lot of tricks like that to rank high.
So, lets discuss them here. I will also post any new tricks when I get to know them.
Thanks,
Niz |
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Debs
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Posted: Tue Oct 07, 2003 4:16 pm
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Not tricks, Niz, just sound SEO practices that also help your visitors.
heading tags <h1> one per page, as you noted above, as close to the body tag as you can get without messing up your design. Ideal if it matches your meta title.
<h2> to reinforce your theme, use for subcategories within the same page or as a subtitle to your <h1>, <h2> can be used more than once per page,
<h3> also good for subcategories or subtitles, can be used more than once per page.
Use your primary keyword(s) for that page, in a meaningful phrase, once in bold, once in italic. SE's love this too.
"you should end your pages with your keywords/phrases appearing last in the html" preferably the same as your meta title or meta description. The reason is the prominence Google, and other engines, may give to your keyphrases toward the bottom of the page. Doesn't have to be absolutely last, just close to the end before you hit the </html>.
"Move all your javascript to an external file so that your content gets more prominence" Same with using external style sheets. Should be said that the javascript referred is that which sits in the <head> section of your page.
How do these help your visitors?
With the heading tags <h1> <h2> <h3> etc. bold & italic, you are giving your viewers the top points within that page. When people read newspapers they read titles and the first paragraph, then decide whether to read the whole article. Online, they read titles, and subtitles, bold and italic text, then decide if they want to read the whole page. Use these features to help your viewers find what they want, not just to get improved rankings and you will thrive in both.
Ending your page with the themed keyphrases, in a manner which makes sense to your visitors, reinforces to them where they are on your site, so they don't feel lost after reading your article.
To help your visitors in navigation, as well as SE considerations, anchor links using keyphrases are a good way to go. There are many mentions on this forum of using the keyphrase in your link for the page you are directing your visitors to in order to help with SE positioning. But it also helps your visitors. It gives them a good idea, when done properly, of what they will find on that page, should they click that link. 
Moving <head> css and javascript to external files and linking to them in the head section reduces the size of the page. Using css in place of font tags, tables, table formatting, with an external style sheet, greatly reduces page size and loading time. Visitors love fast loading pages ... time is literally money when it comes to page load times.
Personally I think SE's seem to be going toward a "help your visitors, help your rankings" but maybe it's just coincidental that these features cover both visitor satisfaction and SE practices.
Hope this helps,
Debs
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Charlie
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Posted: Wed Oct 08, 2003 1:36 pm
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Excellent post, Debs!
| Debs wrote: | | Not tricks, Niz, just sound SEO practices that also help your visitors. |
You don't "need" tricks unless you're in a seriously competitive niche. I'm sure that doesn't apply here. And besides, things are changing...
| Debs wrote: | | Personally I think SE's seem to be going toward a "help your visitors, help your rankings" but maybe it's just coincidental that these features cover both visitor satisfaction and SE practices. |
Aren't they the same thing?
Our customers (via the SEs) are the SEs' customers, too. Targeted customers for us, are happy customers for both us and the SEs.
Google (in particular) has gained market share from competitors over the years by concentrating on giving people the best results. They are giving higher and higher importance to "off page" areas of their algorithm (such as linking structures and accompanying anchor text) that are actually harder to "manipulate" from an SEO point of view.
This is good news (at the very least) for the searching public.
Just my opinion,
Charlie
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niz85
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Posted: Wed Oct 08, 2003 3:58 pm
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Sorry, I used the word "tricks". I actually didnt mean that.
I completely agree that we should keep our visitors happy by providing value content and doing the basics right. That would keep the SEs happy too.
But, how come sometimes I see absolutely irrevelevant pages ranking better than the relevant pages? Its so weird you know.
Anyways
Best Wishes,
Niz |
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niz85
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Posted: Wed Oct 08, 2003 4:42 pm
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One thing more, I have to ask...
Well, all the webmasters emphasize that you should reciprocate links to gain link popularity as this will help in your PRs.
But, it is what google says:
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Fiction:
Joining a link exchange or "free-for-all" link program will boost my rankings.
Fact:
Linking schemes do not increase a given site's PageRank, and will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail to you.
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Its written on http://www.google.com/webmasters/facts.html
I am not worried about the email add distribution. But, I am a bit confused that shall I continue to participate in linking schemes or not?
Niz |
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gana
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Posted: Wed Oct 08, 2003 6:09 pm
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I think what google is talking about is ffa pages and link farms. Actually you can go ahead with your linking campaign. But restrict yourself to sites related to your theme. Link to sites only if they will be useful to your visitors. As someone suggested in another forum, when are trying to get a RL or considering one, forget about pr, ses etc. See if they would be useful to your visitors, if yes go ahead, else pass it up. In case you wish to pass it off, inform the other person if they requested a RL from you. And remember google penalized people for linking to bad neighbourhood.
Just my thoughts.
To your success,
Gana.
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Charlie
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Posted: Wed Oct 08, 2003 7:25 pm
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| gana wrote: | | I think what google is talking about is ffa pages and link farms. |
So do I...
Basically, sites that were set up as just a list of links, with no real content. As long as you only swap links with sites containing real content (as Gana says), you'll certainly not fall foul of Google (or anyone else).
Incidentally, when it comes to your own sitemap, it's worth writing at least a sentence of description with each link, and restrict yourself to a max of 50 links. (If you need more links, break up the sitemap into several pages.) This is more to do with making sure Google follows all the links, but I thought I'd mention it anyway!
Hope this helps,
Charlie.
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Debs
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Posted: Wed Oct 08, 2003 9:19 pm
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Charlie made an excellent point on keeping your Sitemap less than 50 links per page, but also including at least a sentence or two (not linked) with each link to your pages.
Again because it is good for SE's and Visitors SE's like to see regular text around links and will use that text to determine strength of the content on your site. It helps your visitors know what each page is about before they go there.
Sitemaps and Link pages both fall into the above.
There is more information on exchanging links, contacting site owners, and how to see if the site that wants to exchange links with you is one of those bad neighborhoods you should avoid in this thread:
http://associateprograms.com/discus/viewtopic.php?t=604
Hope this helps,
Debs
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Larry Chamberlain
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Posted: Wed Oct 08, 2003 11:01 pm
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Hi Debs,
| Quote: |
heading tags <h1> one per page, as you noted above, as close to the body tag as you can get without messing up your design. Ideal if it matches your meta title.
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I've got to ask this, do you mean use the exact same sentence for your title and headline?
All the best,
Larry Chamberlain.
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Debs
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Posted: Thu Oct 09, 2003 2:26 am
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Doesn't have to be exact Larry, but if you can get it that way ... and make sense, it can help. The main thing is to get it as close as you reasonably can.
Remember, not only are your searchers seeing your title on the SE's, it's your title the SE's pull into their ranking algo, and it's the title that pulls in your visitors.
When the visitor hits your site, and sees that title, they get reinforcement that they came to the right place. When you follow up with great content that reinforces your title, then your visitors know they did!
So if you can get it all to work together, you are one step closer to your goal. 
Debs
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Charlie
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Posted: Thu Oct 09, 2003 8:00 am
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| Debs wrote: | | Remember, not only are your searchers seeing your title on the SE's, it's your title the SE's pull into their ranking algo, and it's the title that pulls in your visitors. |
...and, to a lesser extent, the description (as with the PPCs).
Always remember that without click throughs, top search engine ranking (free or PPC) is nothing more than vanity, or "branding" at most.
The problem is, Google takes the description from one of many places depending on your site...
DMOZ desription
meta tag description
first paragraph
other text around keyphrase
...(to name but a few), so it's quite tricky to manipulate, sometimes.
All the best,
Charlie.
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Larry Chamberlain
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Posted: Thu Oct 09, 2003 9:41 pm
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Hi Debs,
| Quote: |
Doesn't have to be exact Larry, but if you can get it that way ... and make sense, it can help. The main thing is to get it as close as you reasonably can.
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Thanks, that's good to know. I somehow got it into my head that your title, and your headline had to be two different sentences, both containing your keyword ( as near to the start as pos.).
This old brain will find thinking out one much easier that two!
Incidentally, quite often, after sitting staring blankly at my monitor for half an hour or so, I've just used my keyword phrase as my headline. I hope that is not frowned upon by the engines?
All the best,
Larry Chamberlain.
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Debs
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Posted: Thu Oct 09, 2003 10:26 pm
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If it were the page title, then it would be bad. One thing that engines do is if your listing is ranked high, say first page, and your page title doesn't induce the click after X times of being viewed by searchers ... the SE's move you down! The thinking behind this (and what is put into the algo for various engines) is that your page must not be relevant because you aren't getting clicks.
Ok, so now you think, well I will get the click no matter what and you put some useless, unrelated trash in your title with your keyphrase. Then you get ranked well, and people click your link, but you aren't offering what they thought from your title, so they hit the back button. Well, you got a visitor but it didn't do them or you any good. Not only that but some SE's, and Google in particular, will take that fast back click and count it against you! Oops! Down you go in ranking again.
So, keep it relevant, and make it clickable and you can win with the visitors and the search engines.
Ok, now using the Headline block and only inserting your keyphrase ... the engines won't frown, and neither will your visitors. The keyphrase is on target for both of them, just in most cases, it really doesn't say much.
For instance, if you have keyphrases that are only a little different from each other for various pages on your site, your visitors can get confused thinking they were there before and not go into the content of the 2nd page.
SEO is definitely a neverending story lol
Debs
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Charlie
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Posted: Fri Oct 10, 2003 11:08 am
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| Debs wrote: | | One thing that engines do is if your listing is ranked high, say first page, and your page title doesn't induce the click after X times of being viewed by searchers ... the SE's move you down! The thinking behind this (and what is put into the algo for various engines) is that your page must not be relevant because you aren't getting clicks. |
I can see why this would make sense, but I've got to be honest and say I didn't realise this went on - at least not generally.
Can Debs or anyone shed more light...
Which engines?
Normal practise or just extreme cases?
Thanks in advance,
Charlie.
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Debs
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Posted: Fri Oct 10, 2003 11:59 am
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Google uses it, how much weight they put on it I don' t know. Any engine or directory with algo calcs has the ability, and when it comes to relevancy, to include something like this in their algo.
Debs
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