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tvanslooten
Joined:
07 Jan 2005
Posts:
19
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Posted: Tue Jan 11, 2005 6:50 am
Post subject: Google Makes a Dramatic Change to AdWords?
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I'm an "affiliate newbie" and I heard that Google will be changing how AdWords works beginning Thursday. I don't have the details but I understand that it's quite dramatic for affiliates like myself who use AdWords to link directly to merchant sites. From the information I've gathered so far, Google will only allow one ad display for every domain...something to that affect.
Any details any of you can provide would be greatly appreciated. Thanks. |
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Voasi
Joined:
22 Dec 2003
Posts:
903
Location:
California, The OC
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Posted: Tue Jan 11, 2005 7:55 am
Post subject:
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| tvanslooten wrote: | | ...Google will only allow one ad display for every domain... |
That is correct, but you can set up a unique website and send traffic to the same merchant. There are pros and cons to this. Personally, I was never a big fan of Google Cash and always developed site to push/plug a product/service for affiliate marketing.
I am expecting some more traffic from some of my more competitive Adword campaigns as a direct result of this alteration.
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
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6326
Location:
by the beach, Australia
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Posted: Wed Jan 12, 2005 9:27 pm
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If you're an AdWords advertiser, you should have received an email from Google about this. I'm sure Google won't mind if I publish part of the email here:
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In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.
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What is changing:
With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).
For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.
How this will affect you:
If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.
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