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Analyze This!

Affiliate Marketing Forum Index -> Site Build It
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Robert



Joined: 27 Sep 2003
Posts: 57
Location: Southern California

PostPosted: Sun Oct 05, 2003 1:43 am    Post subject: Analyze This! Reply with quote

Hi everyone.

One of my SBI! sites, AutoInsuranceLaw.com, has been spidered and indexed by Google. On Friday of last week, I did a paid submission to Yahoo!. On Monday of this week, the submission was accepted. On Friday of this week, the site was spidered and indexed by Google.

Coincidence? I think not. Wink

One of my other SBI! sites was submitted to Yahoo! (not paid) and Google on August 8, 2003. So far, no results from either of them.

But, that's not the topic for this post, which is...

...Analyze This!

On both Google and Yahoo! (which uses Google results in its ranked listings), here are how my pages are ranked:

My home page's primary keyword is "auto insurance law" and is ranked #5. A keyword search for the page's title "state auto insurance law" results in a #3 ranking.

I have fifty state-specific pages with their own keywords (i.e., "Alabama auto insurance law"). Here's how those pages are ranked on Google and Yahoo!:

Position #1 - 6 pages
Position #2 - 34 pages
Position #3 - 8 pages
Position #5 - 1 page
Position #7 - 1 page

In most cases, the 44 pages that were not ranked #1 were ranked just below insure.com/auto/. Insure.com has a Google PageRank of 7/10. Their Alexa Traffic Rank is 18,332.

AutoInsuranceLaw.com, as of today, has no Google PageRank and has an Alexa Traffic Rank of 549,566 (down from 2.8 million on September 14th).

Which begs the question: If the high rankings for my pages on Google are not due to PageRank and Traffic Rank, why did they score so well? Question Confused

To me, the answer is simple: SBI! Very Happy

All 51 of the pages above passed the "Analyze It!" test at SBI!

That, along with each page's excellent content (in my humble opinion, anyway), seems to have made the difference in how those pages were ranked.

Any comments?

Take care,
-Bob

P.S. I didn't check all my secondary keywords on Yahoo!, but most of the ones I checked showed up in the top 10 results, and the rest showed up lower, but still on the front page. "PA auto insurance law", a secondary keyword, ranked #2 while "Pennsylvania auto insurance law", the primary keyword, ranked #3. Go figure. Rolling Eyes

And, as an added note, Overture's Search Term Suggestion Tool shows there were just over 1400 searches last month for my primary keywords. I've heard that you can multiply that number by 10 to get an estimate of how many times those keywords were searched for by the other search engines. I'll be happy if I get a decent percentage of those clicks. Smile
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Sun Oct 05, 2003 1:57 am    Post subject: Reply with quote

Absolutely awesome and congrats! That was $299 very well spent. Now ... you let us know how your stats change over the next few weeks will you? I am all eyes! Smile

Debs
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speedguide



Joined: 19 Sep 2003
Posts: 467
Location: Palm Coast, Florida

PostPosted: Sun Oct 05, 2003 2:10 am    Post subject: Reply with quote

Robert,

Keep us posted. I like the look... clean and fast. One area you may want to test is your site map. Try adding some text to each of the "states" a 1 line description and throw in another keyword. Sometimes the spiders may look at the map and think it's some kind of link farm. Adding some text may help it look at little more "informational" to the SE.

I'm going back and reworking my site maps this way to add some keywords.

Remember... test, test, test.

Gary
www.internet-speed-guide.com
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Dean



Joined: 03 Oct 2003
Posts: 6

PostPosted: Sun Oct 05, 2003 2:37 am    Post subject: Reply with quote

Congrats on the Google rankings!
I notice you don't have any affiliate programs on the site (other than SBI)
I seem to recall that Rupert did the same thing.. i.e. he didn't add his affiliate links until AFTER submitting to Yahoo.

So is this the best way to go? Are you more likely to get ranked by Yahoo if your site doesn't appear to be commercial?

I'm just starting a new SBI site so I'd be interested in hearing what everytone thinks about this.

Dean
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Robert



Joined: 27 Sep 2003
Posts: 57
Location: Southern California

PostPosted: Mon Oct 06, 2003 4:52 am    Post subject: Reply with quote

Hi everyone,

I'm going to try the "quote" thingie for the first time. Bear with me if it doesn't look right.

Debs wrote:

... you let us know how your stats change over the next few weeks will you? I am all eyes!


I'll post the results next weekend.

speedguide wrote:

One area you may want to test is your site map. Try adding some text to each of the "states" a 1 line description and throw in another keyword. Sometimes the spiders may look at the map and think it's some kind of link farm. Adding some text may help it look at little more "informational" to the SE.


I appreciate what you are saying and I believe it is sound advice. However, should I take a chance on changing something now when the rankings are so good? I'll have to give that some thought.

Dean wrote:

I notice you don't have any affiliate programs on the site (other than SBI)
I seem to recall that Rupert did the same thing.. i.e. he didn't add his affiliate links until AFTER submitting to Yahoo.

So is this the best way to go? Are you more likely to get ranked by Yahoo if your site doesn't appear to be commercial?

I'm just starting a new SBI site so I'd be interested in hearing what everytone thinks about this.


I had two reasons for not including affiliate programs on this site.

1) To submit the site to Zeal.com as a hobby site.

2) This site was created with AdSense in mind. Once the traffic increases sufficiently, I'll try for an AdSense account. I do not plan to use any affiliate programs on this site unless AdSense turns me down.

Yahoo! could care less whether or not you have affiliate programs on your site when you pay for inclusion. It goes to a business category anyway.

For a free submission, it probably would matter. If they consider it a business site, they will only list you as a paid submission. At least that's the way I understand it.

I think (my opinion only, apology to Rupert if I'm wrong) Rupert said that he left the affiliate programs off in order to submit to Zeal.com. They were probably still off when he paid for inclusion at Yahoo! because he was waiting to be listed by Zeal.com.
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AllanGardyne
Site Admin


Joined: 02 Jul 2003
Posts: 5839
Location: by the beach, Australia

PostPosted: Mon Oct 06, 2003 5:31 am    Post subject: Reply with quote

Another directory to be cautious of is the Open Directory - http://www.dmoz.org - which Google treats very seriously.

The Open Directory editors don't like affiliate sites. So the best way to get accepted there is to build an information-rich, useful site - which just happens to be what AdSense likes Wink
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Robert



Joined: 27 Sep 2003
Posts: 57
Location: Southern California

PostPosted: Sat Oct 11, 2003 11:43 pm    Post subject: Reply with quote

Debs wrote:
... you let us know how your stats change over the next few weeks will you? I am all eyes! Smile


A quick update:

On my post a week ago, these were my page rankings at Yahoo!/Google:

Position #1 - 6 pages
Position #2 - 34 pages
Position #3 - 8 pages
Position #5 - 1 page
Position #7 - 1 page

Today:

Position #1 - 6 pages
Position #2 - 32 pages
Position #3 - 8 pages
Position #4 - 3 page
Position #8 - 1 page

Not a lot of change.

Per day average for 5 days prior to Google indexing site:

Unique Visitors: 191
Page Views: 391

Per day average for 5 days after Google indexed site:

Unique Visitors: 445
Page Views: 854

Alexa 3-mo avg traffic ranking last week: 549,566
Alexa 3-mo avg traffic ranking yesterday: 499,148
Alexa 1-wk avg traffic ranking yesterday: 38,085
Alexa traffic ranking for 10/10/03 only: 24,021

Smile Smile Smile

Bob
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Sun Oct 12, 2003 3:07 am    Post subject: Reply with quote

Wow, absolutely awesome! WTG Smile

Debs
*getting herself psyched*
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petertdavis



Joined: 10 Oct 2003
Posts: 91
Location: New England

PostPosted: Sun Oct 12, 2003 3:26 am    Post subject: Reply with quote

Good work with putting all that information together for your site. How is your Adsense campaign doing?
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Guest






PostPosted: Sun Oct 12, 2003 1:48 pm    Post subject: Reply with quote

petertdavis wrote:
Good work with putting all that information together for your site. How is your Adsense campaign doing?

I'll let you know as soon as the PSAs go away. Crying or Very sad

Bob
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Robert



Joined: 27 Sep 2003
Posts: 57
Location: Southern California

PostPosted: Sun Oct 12, 2003 1:56 pm    Post subject: Reply with quote

Sorry petertdavis. Forgot to log in. Embarassed

Bob
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