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HansDekker
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Posted: Fri Dec 24, 2004 6:59 pm
Post subject: cross linking
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Hi,
I'm wondering about cross linking and I know its a complete "nono". But I have a site on gardening and a site on lawn care. If I link an article about fertilzing your lawn to an article about fertilizers on my gardening site will that be considered cross linking ?
In fact it seems to me that links like that are the whole purpose of linking anyway.
Your input will be highly appreciated!
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rlray216
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robertb
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Posted: Fri Dec 24, 2004 11:40 pm
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| rlray216 wrote: | | I'm not sure why you think cross linking would be a no-no? |
Sigh....search the previous posts and you'll understand. Google doesn't like it in excess, while Yahoo doesn't seem to like it at all.
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ShareOurRevenue
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Posted: Sat Dec 25, 2004 7:22 pm
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There is nothing wrong with cross linking, Google itself does it, along with most huge sites.
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robertb
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Posted: Sat Dec 25, 2004 9:39 pm
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| ShareOurRevenue wrote: | | There is nothing wrong with cross linking, Google itself does it, along with most huge sites. |
It sounds like you're talking about a SINGLE site linking its pages together in various ways. The question was in regards to linking multiple sites together with different domains.
Everyone can believe what they want to believe, but past results never lie, ie. Martell's sites.
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rlray216
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ShareOurRevenue
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Posted: Sat Dec 25, 2004 10:04 pm
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Google links to msn, earthlink, and other major sites. Wal-Mart links to samsclub, etc. etc......
In essence, what you're saying is do not link to any other sites? Boy it would be a boring www then........
It's IBL's that get you high up in the serp's, it's not about copy anymore. PR doesn't get you up in the listings, it's IBL's with the right anchor text.
I didn't get on page 1 out of 18,000,000 by NOT linking to outside sites.
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rlray216
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Posted: Sun Dec 26, 2004 1:30 am
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Building a huge network of websites and crosslinking all of the pages of all of the sites in order to build artificial link popularity is a good way to get penalized by the search engines. Natural linking, whether it's between sites you own or don't own, 'probably' isn't a problem. The operative question, from what I understand, is whether or not the link is likely to be useful to the traffic that your page will be attracting.
Google's guidelines for webmasters are located here:
http://www.google.com/webmasters/guidelines.html
The most significant part of this, as it pertains to this discussion, is:
Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.
Those are the basic principles, so if your crosslinking is in line with those, you should be fine.
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ShareOurRevenue
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Posted: Sun Dec 26, 2004 1:36 am
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| rlray216 wrote: | In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links. [/i][/b]
Those are the basic principles, so if your crosslinking is in line with those, you should be fine. |
I hang out quite a bit in a few Google forums, and one thing many say is not to link to gambling sites. I see you run a couple, have you had any bad episodes of any kind?
I never got into that niche just for that reason, that plus the mega competition.
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robertb
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Posted: Sun Dec 26, 2004 3:13 am
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| ShareOurRevenue wrote: | | Google links to msn, earthlink, and other major sites. Wal-Mart links to samsclub, etc. etc...... |
Ok?
| Quote: |
In essence, what you're saying is do not link to any other sites? Boy it would be a boring www then........
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I never said that. You apparently don't understand the term "cross-linking." It is when you link together different domains, sites if you will, and that YOU OWN all of them. A basic crosslink would be I own 2 sites, and I post a link on each site to the other site.
Say I own sitea.com, siteb.com, all the way to sitez.com
Then I link all of these sites together, with a footer, for example. Now I've created links to all of my sites from every page of my sites. Depending on the size of the sites, that would be a lot of IBL. But should Google give them the same weight because I own all of them and artificially linked them together, than IBL from sites that I don't own?
There is plenty of room here for manipulation because those links aren't as valued.
| Quote: |
It's IBL's that get you high up in the serp's, it's not about copy anymore. PR doesn't get you up in the listings, it's IBL's with the right anchor text.
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My friend, copy is where everything is going. I NEVER said IBL don't count, but keep in mind Google's goal is to please the searcher. Good copy will always win over links that can be bought or artificially generated.
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I didn't get on page 1 out of 18,000,000 by NOT linking to outside sites. |
Since when do your outbound links have to do with your SERP?
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rlray216
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Posted: Sun Dec 26, 2004 7:00 am
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Since when do your outbound links have to do with your SERP?
Outbound links have plenty to do with your SERP's.
You've heard the phrase "you are what you eat"? You are who you link to.
Google's algorithm looks closely at your outbound links and outbound link text when determining your ranking.
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Last edited by rlray216 on Sun Dec 26, 2004 7:11 am; edited 3 times in total |
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rlray216
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Posted: Sun Dec 26, 2004 7:09 am
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I hang out quite a bit in a few Google forums, and one thing many say is not to link to gambling sites. I see you run a couple, have you had any bad episodes of any kind?
There's nothing wrong with outbound links from your site to a gambling site, but you're a lot better off if your outbound links are on-topic. If you're running a site on crocheting, and you link to site about online casinos, Google's going to think you're less relevant for crocheting because of that link to a gambling site. Most people shouldn't link to gambling sites because linking to a gambling site isn't going to add value for most people's visitors.
And it's also important that your outbound links point to quality websites. I have a site in the top 30 for the phrase 'online gambling', and the same site is in the top 50 for the phrase 'online casino'. (It's not one of the sites in my signature.)
How do you know which sites are 'quality' sites? That one's easy--just see which ones come up high in the SERP's on Google, and ask yourself if the content on the sites is useful. (Ranking high in Google is an indication that, in Google's eyes at least, it's a quality site.)
Bad episodes? Not really--just a very tough, hyper-competitive market, with lots of hard work involved. It's very difficult to get high rankings in Google for gambling related keywords; I have much better luck with Yahoo.
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robertb
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Posted: Sun Dec 26, 2004 3:11 pm
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| rlray216 wrote: | Since when do your outbound links have to do with your SERP?
Google's algorithm looks closely at your outbound links and outbound link text when determining your ranking. |
 Google looks at your inbound links and inbound link text to determine your ranking. ie links from other sites INto yours.
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rlray216
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Posted: Sun Dec 26, 2004 4:14 pm
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Robert-
Yes, Google looks at your inbound links and your inbound link text. But Google also looks at the sites that you're linking to. (The one factor of the algorithm does not exclude the other.)
For example, if you have a website about low carb recipes and you have links to webhosts, casinos, porn, and herbal viagra, then Google will likely consider you less relevant to the subject of low carb recipes.
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robertb
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Posted: Sun Dec 26, 2004 4:44 pm
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I will agree that if you link to a bad neighborhood, then yes, you could be penalized.
I've heard the "rumor" that linking to other relevant sites may help you, but I've never seen any data confirming. Could you point me to some data that confirms this? This is just a conjecture people say without any data to prove it.
Look at it this way. Lets say I'm building a site on soccer. I search google for soccer, and take the top 10 sites. I create my site, and link to these 10 sites on my site. Should Google give my site a boost because I link to the top 10 sites it's already showing? Of course not, that says nothing about MY site. If anything, you'll boost the rankings of those already at the top, which is where I fear this rumor came from, the people already with the rankings.
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