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babeskidoodle
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18 Oct 2004
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Victoria, MN
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Posted: Fri Dec 24, 2004 3:54 am
Post subject: Google SERPs
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Anyone have thier sites knocked down the SERPS in this last google update? If so there's and interesting article at www.bradfallon.com on a possible new google "link trap" what do you think?
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dcristo
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Posted: Fri Dec 24, 2004 7:31 am
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| It would be interesting to see how aggresively these penalised sites were buying links. |
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robertb
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Posted: Fri Dec 24, 2004 1:30 pm
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My guess is Google is looking at topic specific PR more, rather than the overall PR of your site.
What I mean is, sites that link to yours only help your PR in the SERP if the link comes from a page that is about the same topic as your site.
I believe this was touched apon in the article.
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ShareOurRevenue
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Posted: Sat Dec 25, 2004 7:27 pm
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I have! I've maintained a #6 - 10 out of over 18,000,000 for a highly competitive keyword phrase for months. I'm now down around the 50's.
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Voasi
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Posted: Sun Dec 26, 2004 8:13 pm
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Here's a little outline for all you kiddies 
Brad Fallon's characteristics
- They are online stores that sell physical products (in one case the products were several different downloadable products). Ok...so no quality content. "Downloadable products" probably meaning one-page sales e-book sites, so again, no quality content.
- They had high rankings on Google prior to being booted. Some were #1 and many were on the first page for their primary keywords. That is great! Probably acheived a lot of inbound links using anchor text...the simpliest way to manipulate Google.
- They have a decent PageRank. Most were at least a 4 and many were a 5 or 6. PR doesn't matter.
- They had a fairly large number of incoming links. Ahh, yes.... large number of inbounds = non-quality sites linking to them. I.E. Bad Neighborhoods, no variation in anchor text, etc..
- They had all recently purchased "Run of Site" (ROS) incoming links from sellers of text links on other high PR, well trafficked, large web sites. (This was true in almost each case; see below.) Site wide links. This is NO-NO and a very easy indicator you are trying to manipulate Google.
This "new" update isn't new. Some of my statements were just theorizing what Brad was doing, but all of the above mentioned by Brad Fallon's team were tactics to achieve low rankings in the first place. These characteristics just finally caught up to him.
Here's a primer:
- Get great quality incoming links from authority websites. Paying for a link (a single link) is always to be considered.
- Try and stay away from reciprocal linking. Achieve one-way incoming links. Link to other quality sites in your niche.
- Products or not, flesh out your site with some content. I recently built a site totally based on a product for your home. How was I going to add some content to it? I gave my viewers tips and articles on home decorating and feng shui tactics for their home or office. I will continue to do that until I am satisfied with the income it's producing. Content is key...and king.
Honestly, build your site for your visitors. Spend some time on it. If it takes you 1 year to finish it, then so be it. But put forth the effort if you want to reap the benefits. Most website owners don't fully understand that. Answer questions. Give suggestions. Help your visitors out threw your website.
My sites and my client's sites, haven't dropped in SERPS. A couple of sites have slipped, like a #2 to a #5 position, but overall all sites under my control haven't moved.
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robertb
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Posted: Mon Dec 27, 2004 2:21 am
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| Voasi wrote: |
- They have a decent PageRank. Most were at least a 4 and many were a 5 or 6. PR doesn't matter.
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I wouldn't go as far to say it doesn't matter. PR by itself is just a meanless measure. But what it measures, links into your site, certainly play a factor.
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dcristo
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Posted: Mon Dec 27, 2004 8:13 am
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| Voasi wrote: | | Try and stay away from reciprocal linking. |
I tend to disagree with this. I believe getting a themed link, be it reciprocal in nature or not, is beneficial. Even if the reciprocated link doesn't benefit you through PR transfer (which is debatable) there are the website traffic benefits. Targetted traffic at that... if your linking to the right sites. |
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Voasi
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Posted: Mon Dec 27, 2004 7:06 pm
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| robertb wrote: | | I wouldn't go as far to say it doesn't matter. PR by itself is just a meanless measure. But what it measures, links into your site, certainly play a factor. |
That is right. It is just a measure. People like to through out their PR # like it means something. Instead, why don't webmasters tell how many incoming links, with anchor text, on varying C class Ip addresses they have. That is good information that matters, not a PR #.
| dcristo wrote: | | I tend to disagree with this. I believe getting a themed link, be it reciprocal in nature or not, is beneficial. Even if the reciprocated link doesn't benefit you through PR transfer (which is debatable) there are the website traffic benefits. Targetted traffic at that... if your linking to the right sites. |
I agree with you dcristo and I didn't say don't do ANY reciprocal linking.  Most of the time, new webmasters will do link exchanges with whoever manages to find their site, bad neighborhood or not. Lack of experience. Linking to the right sites IS the key. My message is for the masses, not so much for the more experienced SEO professional.
Themed and lateral links are great for both participants. But one-way links on those themed sites are the most powerful type of a link and you should TRY to achieve those.
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rlray216
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Posted: Mon Dec 27, 2004 8:32 pm
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Not sure if someone else has mentioned it or not, but something else to avoid is having the exact same anchor text on all the links pointing to your site. The search engines are looking for natural link patterns. It would not be a natural linking pattern to have exactly 1000 links, all of which are reciprocal, and all of which use the exact same anchor text.
A better idea would be to have three or four versions of anchor text to use, all of which incorporate the keywords you're targeting. And to have both inbound and reciprocal links. I think you should even have a percentage of the links to your site link directly from the URL without using any anchor text at all (using the URL as the anchor text).
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dcristo
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Posted: Tue Dec 28, 2004 6:44 am
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| Voasi wrote: | I agree with you dcristo and I didn't say don't do ANY reciprocal linking. Most of the time, new webmasters will do link exchanges with whoever manages to find their site, bad neighborhood or not. Lack of experience. Linking to the right sites IS the key. My message is for the masses, not so much for the more experienced SEO professional.
Themed and lateral links are great for both participants. But one-way links on those themed sites are the most powerful type of a link and you should TRY to achieve those. |
I see what you mean now |
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dcristo
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Posted: Tue Dec 28, 2004 6:47 am
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| rlray216 wrote: | | I think you should even have a percentage of the links to your site link directly from the URL without using any anchor text at all (using the URL as the anchor text). |
I agree with most of what you have said - you should definately have numerous variations of anchor text you want to target. However, if you had the choice, I would never solely use just the URL for the link text. That's a waste of a link in my opinion. If you aim for having 3-4 variations of the primary keyword phrase your aiming for this should make your IBLs look pretty natural. |
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rlray216
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dcristo
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Posted: Tue Dec 28, 2004 12:25 pm
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| rlray216 wrote: | However, if you had the choice, I would never solely use just the URL for the link text. That's a waste of a link in my opinion.
Not if your URL has your keywords in it. |
Even so, the search engines can't identify the separate keywords - unless you separated them of course. |
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Stevio
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Posted: Wed Dec 29, 2004 1:08 pm
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Google can identify keywords joinedtogetherin URLs
Just punch 1 word into the Google search bar and it will highlight what you have searched for in the URL. of that site ie punch in car and the 1st site is,
www.caranddriver.com You will notice that car is highlighted.
Again it may not make a vast difference to search engine rankings whether the URL is all joined up or split with -
cheers,
Steve.
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administrator
Site Admin
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Posted: Wed Dec 29, 2004 7:39 pm
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I thought you had this out of context. I thought the sequence -car- would be found in caranddriver, carpetsnake, escarpment, etc. However, a check of 92 pages, every 7th or 8th did show that the car search found only car related sites regardless how joined the letters were. But I don't think a search for car and driver will bring up caranddriver unless for this specific site they have it in the metanames, keywords, etc. I see it does - and that the Car and Driver magazine is a sponsored link - hence it's top of the list
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