Joined: 21 Aug 2003 Posts: 37 Location: Rochester NY
Posted: Mon Nov 29, 2004 2:26 am Post subject: affiliate reporting lingo
Hi all
I am just starting to add a couple of affiliate links to my site and need some definition advice.
Impressions - from what I understand this in when a visitor lands on a page that has a link to an affiliate (in my case a text link) Am I correct?
Click Throughs - and when that visitor clicks on my affiliate link and is taken to the affiliate page that's a click through.
My affiliate partner is managed through linkshare. They have a nice reporting system but I see different numbers for impressions and click throughs depending on what report I select. (general report and sales and activity report.)
Joined: 02 Jul 2003 Posts: 5839 Location: by the beach, Australia
Posted: Mon Nov 29, 2004 10:18 pm Post subject: Re: affiliate reporting lingo
outat60 wrote:
Impressions - from what I understand this in when a visitor lands on a page that has a link to an affiliate (in my case a text link) Am I correct?
Yes.
Quote:
Click Throughs - and when that visitor clicks on my affiliate link and is taken to the affiliate page that's a click through.
Yes.
Quote:
My affiliate partner is managed through linkshare. They have a nice reporting system but I see different numbers for impressions and click throughs depending on what report I select. (general report and sales and activity report.)
It is possible to worry too much about this stuff. I tend to measure success by the checks I actually receive _________________ Allan Gardyne
... earning a good living from affiliate programs since 1998.
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Last edited by AllanGardyne on Tue Nov 30, 2004 3:00 am; edited 1 time in total
Joined: 09 Aug 2003 Posts: 1838 Location: Columbus, OH
Posted: Tue Nov 30, 2004 3:50 am Post subject:
outat60 wrote:
Thanks Allan, my background is engineering! I tend to over analyze a bit sometimes.
If you're building something people work in, walk on, etc. that's probably a GOOD thing! _________________ Robert
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