Posted: Sat Sep 11, 2004 5:41 pm Post subject: Question about writing content and Google stemming
I have read the entire Martell manual and listened to various audios like 'Google Mastery'. I would like a clarification about creating article pages and Google's "stemming" feature.
The first site that I am creating is about patio furniture. Using Word Tracker, I have created a list of 477 keywords. I have quite a few keywords that are similar. For example,
In the above example, do you think it would be safe to create one page for "outdoor wicker patio furniture" and that would be enough to cover both keywords "outdoor wicker patio furniture" and "wicker patio furniture"?
Also, in the above example, do you think it would be safe to create one page for "patio furniture cushions" and that would be enough to cover the keywords "patio furniture cushions" "patio furniture cushion" and "patio cushion"?
Or do you think my time would be better spent creating separate pages for each keyword?
I am not looking for a way to work less but just to work smarter.
Very closely related terms, like those you show above, would be fine to use with one primary the rest secondary. Articles would have a natural flow if you used cushion, then cushions in another sentence like ... the cushion construction should be ... cushions should ... and don't forget cushioning when it comes to stemming
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Joined: 02 Jul 2003 Posts: 6231 Location: by the beach, Australia
Posted: Sun Sep 12, 2004 6:40 am Post subject:
A page optimized for the phrase "outdoor wicker patio furniture", using that phrase in the title, in the heading and repeatedly in the article, would automatically be optimized for...
The page will also be optimized, to a lesser extent, for...
outdoor patio
outdoor furniture
wicker furniture
To decide whether those results are acceptable, you need to try to imagine what your potential visitor is looking for. A person searching for "patio furniture" or "outdoor furniture" (without the quotes) may not be interested in your article on wicker furniture, so you might want to write more articles for them. _________________ Allan Gardyne
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Last edited by AllanGardyne on Mon Sep 13, 2004 12:32 am; edited 1 time in total
What about the double density rule JM talks about? In the above example would'nt patio have a triple density? If you used "patio furniture cushions
" as the primary keyword, "patio furniture cushion" and "patio cushion" as tier-1 secondary keywords?
You can get around that by dropping patio from the 2nd and 3rd keyphrase. You still get the benefit of the word patio since it is in your primary keyphrase.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
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when it comes to stemming
