Here's my opinion regarding the three outcomes you suggest...
Outcome 1:
I don't think beginners will learn to write PHP from articles you write. They may learn to make minor modifications to existing scripts, but that's about it. If they still need the script, I think they'll have to get it from you (or someone else).
Outcome 2:
I think this is feasible (see ideas later).
Outcome 3:
If someone doesn't care less, I doubt they'll even take the trouble to read the article in the first place.
Bearing this in mind, to achieve outcome 2, here's some ideas...
1. Concentrate on describing the benefits the user will get from using your script. Just be subtle.
2. Give them useful tips, but don't give everything away for free.
3. Keep what Ken Evoy calls your "most wanted response" in mind at all times. As you mentioned, I'd think getting an email address would be an important first step.
4. Think of ways to differentiate your scripts from the multitude of other good scripts available as freeware or shareware. (I think this could be hard.) Testimonials?
5. Special offers for email list. Too many people seem to beg for email addresses, if you ask me. Yes I know it's vital, but how about making people actually want to give it to you? Easier said than done, or just a bit of imagination required?
6. Maybe a free version with the option of a paid upgrade later.
If you have trouble getting ideas, I can recommend reading stuff by Paul Myers or Terry Dean. The content's usually great, but that's not the only reason...
I find their style just makes me explode with ideas. Unfortunately they're not all brilliant, but no ones perfect.
Hope this helps you come up with some better ideas of your own!
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
if you add a php primer to your site, remember to post a message about it here. If it's good, I'm definitely going to add a link to it at one or more of my sites, and I'm sure others here will do the same!
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