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Bobby
Joined:
12 Jul 2003
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764
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Posted: Thu Jul 01, 2004 2:44 pm
Post subject: AdSense - Allan's latest newsletter
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Allan,
Two questions/comments concerning your latest newsletter.
You mentioned that placing a key phrase in the file name may actually hinder your ranking at Google now.
Concerning AdSense, I find that placing a key phrase in the file name helps to get relevant AdSense ads.
Do you agree or am I behind the curve? 
A few weeks ago I wrote an article with a similar topic to yours - email SPAM filters. I commented (OK, I complained) that home and business computer users were buying any SPAM filter they saw in an attempt to stop SPAM and the result was honest email newsletter publishers were having problems getting the newsletter delivered.
When I published the article and put AdSense code on the page, the ads that were appearing were for every type of SPAM filter imaginable. I debated with myself whether or not it was disingenous to be complaining about the habits of SPAM filters in an article and then basically selling ad space for all sorts of SPAM filters on the same page.
I see the same thing has happened to your well written page. When I visited http://www.AssociatePrograms.com/search/fool-spam-filters.shtml I saw AdSense ads for all sorts of SPAM filters.
Allan, or anyone else, do you have any suggestions for dealing with this type situation?
_________________
Bobby
FreeBusinessIdeas.com and ClickbankHelp.com are for sale. |
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Debs
Joined:
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Posted: Thu Jul 01, 2004 3:02 pm
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Allan's primary purpose on that page is to promote the Sitesell spam filter page. It is likely that he could get people viewing the page that are actually looking for spam filter programs to run on their computer, so the Adsense ads would be relevant to them, but the Sitesell page would not.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Bobby
Joined:
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Posted: Thu Jul 01, 2004 3:21 pm
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| Debs wrote: | Allan's primary purpose on that page is to promote the Sitesell spam filter page. It is likely that he could get people viewing the page that are actually looking for spam filter programs to run on their computer, so the Adsense ads would be relevant to them, but the Sitesell page would not.
Debs |
Debs,
My question was not about relevance as much as it is about ethics and not so much about Allan's article in specific as the topic in general - I was wondering how other people make decisions on these matters.
For example, suppose I wrote a page about identity theft. In the article I tell people how thieves steal their identity and list suggestions for preventing it. Then suppose AdSense ads on the page advertise products that identity thieves might use for their shady activity.
It's likely I could get people viewing the page that are actually looking for tips on how to commit identity theft, so the Adsense ads would be relevant to them, but the article would not.
So as long as the ads might be relevant to someone visiting the page, do we just brush ethics aside? Again, I'm not asking about Allan's article specifically, I'm asking about the larger issue.
_________________
Bobby
FreeBusinessIdeas.com and ClickbankHelp.com are for sale. |
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Debs
Joined:
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Location:
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Posted: Thu Jul 01, 2004 6:02 pm
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In a matter of ethics, I would use alternate ads not adsense. But I don't see an ethics issue with the spam question, so I didn't respond to that aspect in my first post.
I have no problem with using different features, ads, content, etc. to tie sidelines into the page content, I think it is a natural step in building a cohesive page.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6302
Location:
by the beach, Australia
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Posted: Fri Jul 02, 2004 5:07 am
Post subject: Re: AdSense - Allan's latest newsletter
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| Bobby wrote: | | You mentioned that placing a key phrase in the file name may actually hinder your ranking at Google now. |
It's possible, but more research needs to be done. That was a rushed late addition to my article, commenting on research reported by Planet Ocean - http://www.searchenginehelp.com .
Debs has some very sharp observations on that research:
http://associateprograms.com/discus/viewtopic.php?t=4996
I'll keep using key phrases in file names. You're right, they do seem to help get relevant AdSense ads.
In this case, it's actually poor targeting and made me laugh because people searching for info on how to fool spam filters aren't looking for a place to buy spam filters. Hence my low click-through rate on those ads.
Basically, if you don't like the ads being displayed you take AdSense off the page, you can use an AdSense competitor (do a Google search for "AdSense competitors"), or you could try going into AdSense and blacklist certain advertisers so their ads won't display on your site. You can blacklist up to 200 URLs.
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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