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Adsense & relevant ads
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Affiliate Marketing Forum Index -> AdSense & Adsense Alternatives
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Bobby



Joined: 12 Jul 2003
Posts: 764

PostPosted: Sat Oct 11, 2003 6:43 pm    Post subject: Reply with quote

Audri,

Do you know if hyphenated domain names are better from an AdSense perspective than non-hypenated domain names? For example, would Big-Red-Widgets.com be better than BigRedWidgets.com ?

What about file (page) names of more than one word? Does it make a difference whether they are separated and how they are separated?

Examples:

yellow_widgets.html
yellow-widgets.html
yellowwidgets.html
yellow widgets.html


Thanks,
Bobby
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Sat Oct 11, 2003 8:08 pm    Post subject: Reply with quote

As I understand it, SE's read to the end of a found word when they see

yellowwidgets.com they would pick up yellow, but may not pick up widgets

Now this is as I understand it, not saying it's absolute fact, or from all engines.

I know SBI strongly recommends hyphens, then underscores, then run the words together. I figure there has to be some basis for that.

Spaces between words aren't recommended for page names, and cannot be done for domains. The page name reason is the configuration of the server hosting the site handle these spaces in various ways. Not all will handle it the same way. The most common way I have seen these spaces handled myself though is they substitute something like %20% in the space.

Bobby, make sure you sign up for that newsletter update so when they come out with their report you will get a more definitive answer for Adsense based on Audri's research.

Hope this helps in the meantime,
Debs
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audri



Joined: 15 Jul 2003
Posts: 39

PostPosted: Sat Oct 11, 2003 11:31 pm    Post subject: Reply with quote

Bobby wrote:
Audri,

Do you know if hyphenated domain names are better from an AdSense perspective than non-hypenated domain names? For example, would Big-Red-Widgets.com be better than BigRedWidgets.com ?

Great answers Debs - you are exactly right.

I can't think of any advantage of making your file names one word without a hyphen.

I don't know of any research on hyphens vs. underscores. I prefer hyphens because they are less likely to be mis-typed. And I agree -- definitely avoid spaces in your file names.

A related aside: We recommend getting both the hyphen and non-hyphen version of any domain name you're serious about. We use the one with the hyphen as the main URL because of AdSense and to help get good SE placement, especially Google.

We redirect the one without the hyphen to the main domain. If a visitor is clicking, it doesn't matter if there is a hyphen or not. However, if you are telling someone your URL verbally, you don't want to have to tell them to put hyphens between the words. (We do a lot of radio interviews and hyphens are almost impossible to communicate quickly.)

Audri G. Lanford
Free Mini-Course helps you get the most out of Google AdSense: "Dollars and AdSense"
http://About-AdSense.com/adsense.html
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Bobby



Joined: 12 Jul 2003
Posts: 764

PostPosted: Sun Oct 12, 2003 1:14 am    Post subject: Reply with quote

audri wrote:

A related aside: We recommend getting both the hyphen and non-hyphen version of any domain name you're serious about. We use the one with the hyphen as the main URL because of AdSense and to help get good SE placement, especially Google.



So I take that to mean there is an advantage from an AdSense perspective in using a hyphenated domain name vs. a non-hyphenated domain name ?

Bobby
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Sun Oct 12, 2003 2:47 am    Post subject: Reply with quote

Yes, Bobby, that's how I take it too Smile

Debs
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Dave Gonzalez



Joined: 09 Aug 2003
Posts: 20

PostPosted: Mon Oct 13, 2003 8:23 pm    Post subject: Reply with quote


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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Tue Oct 14, 2003 1:33 am    Post subject: Reply with quote

Dave, I don't know if anyone has, or if it would work. But it wouldn't hurt to ask. The only thing is, if they don't run the ads, you will get blank white boxes in their place. People complained about the blank white boxes, so that's when we got the PSA's back in the beginning.

Debs
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Robert



Joined: 27 Sep 2003
Posts: 57
Location: Southern California

PostPosted: Tue Oct 14, 2003 5:07 am    Post subject: Reply with quote

Hi everyone.

It seems the mystery about PSAs showing up on 90% of my AutoInsuranceLaw.com Web pages has been solved by the Google Team:

"Currently, we have an automated system in place which seeks content that could be considered potentially negative or unfamily safe in order to protect our advertisers. Although the entire nature of your site is informational and should possibly not be perceived as negative, content such as death, injury and car accident, which is mentioned throughout the content of your site is enough to flag our system. Hence, most, if not all of the pages on your site are currently receiving non-paying public service ads."

I need to start looking for alternative sources of income, since AdSense is no longer a viable source of income for this site.

If anyone has a suggestion or two, I would appreciate it if you would share those suggestions with me.

Take care,

Bob
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Tue Oct 14, 2003 5:25 am    Post subject: Reply with quote

Robert, obviously car insurance is a top priority Smile but also consider other, related items ...

Safety equipment for cars, car seats for kids, things like that. Maybe rental cars, particularly on a page about whether or not your insurance company offers rental reimbursement in the event of an accident.

If you do a page about tow coverage, you could promote roadside assistance plans.

Just a few ideas, hope it helps Smile
Debs
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK

PostPosted: Tue Oct 14, 2003 10:49 am    Post subject: Reply with quote

Hello Robert.

Sorry to hear of your problems...

Robert wrote:
It seems the mystery about PSAs showing up on 90% of my AutoInsuranceLaw.com Web pages has been solved by the Google Team:

"Currently, we have an automated system in place which seeks content that could be considered potentially negative or unfamily safe in order to protect our advertisers. Although the entire nature of your site is informational and should possibly not be perceived as negative, content such as death, injury and car accident, which is mentioned throughout the content of your site is enough to flag our system. Hence, most, if not all of the pages on your site are currently receiving non-paying public service ads."

I think it's a bad state of affairs when there is no human override for automated decisions of this kind.

If a human can investigate "spam" complaints from a human competitor and ban a site from Google as a result, why not intervene with Adsense in a positive way, should the need arise?

Robert wrote:
I need to start looking for alternative sources of income, since AdSense is no longer a viable source of income for this site.

I am developing a content site purely for Adsense. It's as if Adsense has made a whole new type of site financially practical, but your experience stands as a warning.

Cheers,
Charlie.
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Bobby



Joined: 12 Jul 2003
Posts: 764

PostPosted: Tue Oct 14, 2003 1:03 pm    Post subject: Reply with quote

Is anyone else noticing that either the domain name or the content of the "home" page for a site tends to dominate the selection of AdSense ads on all pages of the site?

An example would be a site about home remodeling where one page on the site is about wallpaper. I can make everything about the wallpaper page about wallpaper only - page title, file name, key words, text, etc. I have even removed site names and logos from a page to get a page that is solely about one topic.

A few minutes after I publish, only wallpaper AdSense ads appear on the wallpaper page. But a day or two later, it's back to general ads relating to home remodeling. I can re-publish and I get wallpaper ads again. A day or two later, it's back to home remodeling general ads.

This has led me to the conclusion that either the domain name or the home page content seems to be dominant, regardless of what you have on the remainder of the site pages.

Thanks,
Bobby
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Bobby



Joined: 12 Jul 2003
Posts: 764

PostPosted: Tue Oct 14, 2003 1:13 pm    Post subject: Reply with quote

Bob,

For what it's worth, I visited your AutoInsuranceLaw.com site and got relevant ads on the home page.

I visited North Carolina and Arkansas and got charity ads. I visited Georgia and got insurance ads.

I'm not sure I buy Google's explanation unless there are particular words on some pages but not on other pages.

Thanks,
Bobby
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Tue Oct 14, 2003 2:45 pm    Post subject: Reply with quote

Quote:
Bobby wrote:
I'm not sure I buy Google's explanation unless there are particular words on some pages but not on other pages.


That particular explanation by Google is accurate. If the terms, or perhaps density of terms, such as injury, accident, death, etc. appear, it does trigger the Adsense censor. It happens a lot on news sites. On another forum someone wanted to know if a Halloween site would trigger the sensor, Google advised them that certain pages could, but others may be ok, for the same reasons.

Quote:
Is anyone else noticing that either the domain name or the content of the "home" page for a site tends to dominate the selection of AdSense ads on all pages of the site?


This happens frequently with new Adsense sites. Over time the ads will move closer and closer to the true relevancy of the page in question.

Hope this helps,
Debs
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Robert



Joined: 27 Sep 2003
Posts: 57
Location: Southern California

PostPosted: Tue Oct 14, 2003 5:58 pm    Post subject: Reply with quote

Hi everyone,

Thanks for the comments and suggestions.

One day after I announce to the forum that I'm looking for an alternative to AdSense Ads, 90% or more of my pages are now showing relevant ads. Go figure!

Now, I'll wait a few days and see if they disappear again.

Thanks again,

Bob
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK

PostPosted: Tue Oct 14, 2003 6:30 pm    Post subject: Reply with quote

Debs wrote:
This happens frequently with new Adsense sites. Over time the ads will move closer and closer to the true relevancy of the page in question.

Is this the result of some new-fangled AI algo being recursively applied (and taking time to settle down), or am I barking up the wrong tree?

All the best,
Charlie.
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