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Bri
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Posted: Fri Jul 11, 2003 9:11 pm
Post subject: Key word optimization question
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Hello,
Lets say I want to sell 'surf boards'.
Now suppose the keywords 'surf board' is in better demand than the words 'surf boards' (notice the plural). In other words both sets of keywords get the same number of searches, but 'surf board' has less websites on the internet than 'surf boards'.
But I want to opitmize for both sets of keywords to get more traffic.
Do I make one page optimized for both sets of keywords, or two pages. One set for the index page, and one set as a subdomain?
Like,
www.surfboards.com keyword: surf boards
www.surfboards.com/surf-board.html keyword: surf board
Or the other way around?
What are the advantages or disadvantages?
Thank you for your help  |
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groundup
Joined:
04 Jul 2003
Posts:
40
Location:
New Jersey, USA
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brianmar
Guest
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Posted: Fri Jul 11, 2003 11:26 pm
Post subject: Different search results
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Thank you for your response.
I just searched under surfboard and surfboards. They each come up with different search results.
What do you think the best route is? |
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Guest
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Posted: Sat Jul 12, 2003 3:38 am
Post subject: same
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| I know plural DOES matter with google adwords. |
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JackWeaver
Joined:
12 Jul 2003
Posts:
4
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Posted: Sat Jul 12, 2003 4:17 am
Post subject:
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Yes, surf board and surf boards are considered to be completely different to the search engines.
You first will have to determine which keyword is the hardest to get into. This should be your front page optimized keyword. Alternatively, if you feel it is just too hard to get into, optimize for the easier keyword and just forget about the harder one (it is much better to rank 2nd for a keyword with 500 searches/month than 15th for a keyword with 2000 searches/month). Usually, I focus on one keyword per page. However, optimizing for multiple keywords on a page isn't bad (especially when they are so similar like this case). What you need to do is determine how much breathing room you have. If your competition is very tight, do not attempt to optimize both keywords on the front page as you will be taking away a bit from both keywords.
If you do decide that you can only optimize one keyword on the front page, then it would be very difficult to target the second keyword on the site. This is because it will look quite odd having a page in your site's navigation that is named just a plural/singular version of your frontpage. And yes, you must include this page as part of your site's navigation as just having a page optimized for keywords hanging out in limbo in your site doesn't work well at all with Google (unless you have virtually no competition for your keywords).
What I tend to do in your situation is make one domain for each version. This may or may not be feasible in your situation, but it is overall the best way to go about it in my opinion. |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
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Posted: Sat Jul 12, 2003 10:44 am
Post subject:
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I don't claim that the following is the best answer, but it has worked extremely well for us...
If the keyword isn't too terribly competitive, it is possible to optimize the main page for both the singular and plural versions.
Here's how Rupert did it: http://www.cheap-computers-guide.com/
Note how he used both singular and plural - cheap computers and cheap computer - in the Title, plural in the heading, both throughout the article, and both in links on the page.
The results: Today he's No.1 in Google for "cheap computers" and No.2 for "cheap computer". He's also No.3 for "cheap computer" - but that's an internal page. Great results! Not bad for a guy who was a newbie when I hired him.
Rupert used the "Analyze it" tool in Site Build It! to check his search engine optimization when building every page.
Here's an article in which Rupert describes how he did it:
http://www.AssociatePrograms.com/search/affiliate-programs.shtml
Hope that helps.
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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rkat55
Joined:
11 Jul 2003
Posts:
6
Location:
California
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Posted: Sat Jul 12, 2003 8:00 pm
Post subject: this worked
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One of my clients had that problem. He was ranking high
for his main keyword as singular but way down the rankings
for plural.
All I had him do was change the title meta tag on one of his
inside pages to reflect the keyword phrase pluralized, plus
add the plural on the page itself. This page already had content
that was conducive to the plural keyphrase, so not much had
to be done other than the above.
I had him then submit the page itself to Google (just to make sure).
In less than a week he was number one with the plural. But, keep
in mind he isn't in a super competitive category. Surfboards would
probably be much tougher.
Good luck to you!
Rick
_________________
Rick Katz
http://www.HighPRLinkClub.com
http://www.Link-Popularity-Zone.com |
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Frank Gorka
Joined:
20 Jul 2003
Posts:
10
Location:
Charlotte NC
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Posted: Sun Jul 20, 2003 2:39 am
Post subject:
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Bri
Hi go to Ranking In The Top Ten and Download this free ebook it will
show you what the search engines want to see and what you must
have to get top ten rankings.
http://www.rankinginthetopten.com/Rankings.exe
_________________
To Your Success Online
Frank Gorka Founder
If your in need of A Search Engine Course go to this site and pick it up for free. Go Now To
http://www.rankinginthetopten.com |
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wshi88
Guest
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Posted: Sun Jul 27, 2003 5:38 am
Post subject: Frank, thanx for your Top Ten Rankings ebook.
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Very informative, and I'll follow your instruction for my web site: www.supportkobe.com.
Again, thanx. |
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Hookani
Guest
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Posted: Tue Jul 29, 2003 2:18 am
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Bri,
You may want to check out This ebook as it has great information on how to best optimize your site for google.
Hookani |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
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Posted: Wed Jul 30, 2003 6:53 am
Post subject:
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Hi Hookani
That's just a plug for a product using an affiliate link. How about taking the time to contribute in a useful, meaningful way?
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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Hookani
Guest
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Posted: Tue Aug 05, 2003 9:19 am
Post subject:
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Sorry Allan,
Got lazy with the post (gotta stop trying to post in the middle of the night). I'll be sure to make my post more useful based on the products I have used.
Hookani |
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SEOtop10
Joined:
05 Jul 2003
Posts:
12
Location:
Calcutta, India
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Posted: Fri Aug 08, 2003 4:09 pm
Post subject: Both on a page, may be
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Hi
May be you can optimize the same page for the singular and plural.
See this title-
Quality Surf Boards - Choose a surf board from a vast range!
You can mix the two variations through out the copy.
_________________
Arun Agrawal
Discover NEW clients from Search Engines!
Top 10 Ranking on Google or 100% money back!
www.SEOtop10.com |
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jonemartine
Joined:
10 Aug 2011
Posts:
35
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Posted: Wed Sep 28, 2011 9:12 am
Post subject:
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If you want to optimise your keyword in the search engine then make different king of off page submission techniques by the use of targeted keyword so the site will get improvement in the search engine.
_________________
search engine submission |
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ujjwal
Joined:
30 Aug 2011
Posts:
33
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Posted: Wed Sep 28, 2011 9:46 am
Post subject:
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Hi,
I would suggest you that through Google Analytic you can find better keyword. Firstly find the global and local searches for your websites then choose perfect keyword. |
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