Thanks for taking time to review my new site www.faviss.com . All comments welcome.
My site is basically an online shopping mall with over 1,000 affiliate links in it. I don't think its the typical way to market affiliate programs but hopefully that would not matter too much.
To make me stand out from the crowd, I have a special free members area where I search for all the special offers, coupons, etc and bring them for my viewers, which saves them time. More importantly, I did it to collect the email addresses of my visitors to build up my opt-in list for further marketing.
As you will see, I have left space on the pages for either sticky content or info products. I have not decided which yet. Ill probably go for sticky content for customer retention purposes.
I am also about to start with organic search engine marketing for the first time. You might realise that certain pages have keywords in the url. More to come in relation to that.
I have tested the site via google adwords and found that I had a fairly high member sign up rate i.e 20%+ but no one bought anything even though they visited the merchant sites.
"You can take a horse to water but you can't make it drink." I feel really helpless because all I can do is get targeted visitors to click on my affiliate links and wait for the merchants to do their jobs.
Is there anything I can do with my site to improve it? Should I play the affiliate game a different way? Should I sell my own product/service so I have more control?
Joined: 02 Jul 2003 Posts: 5815 Location: by the beach, Australia
Posted: Tue Apr 20, 2004 2:11 am Post subject:
In the early days of affiliate marketing, thousands of affiliates launched affiliate malls. They died. I think there's a lesson there.
Here's why they didn't work...
Wayne Porter once wrote something really clever that sums up affiliate marketing. He said that the affiliate's job is to help the visitor make a buying decision.
If you learn only one thing about affiliate marketing, learn that.
You're supposed to be putting the visitor in a buying mood before the affiliate reaches the merchant's site.
To do that, it's much easier to concentrate on a small number of products and describe their benefits with enthusiasm.
Figure out a way to help people decide what to buy. That works.
Perhaps you could do that by featuring one particular product in each section of your site.
Don't waste too much time trying this, though. If you can't get it to work, dump it and concentrate on a small ncihe. _________________ Allan Gardyne
... earning a good living from affiliate programs since 1998.
Learn how.
Subscribe now FREE Affiliate Program Tutorial
I am considering dumping it for several Niche sites instead. I will focus mainly on products/services that people can only get on the internet. That should reduce the problem of low conversion rates because less people will window shop and more will buy.
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Your host: Allan Gardyne. Earning a good living from affiliate
programs since 1998.
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