Advice Articles

  • Beginners
    Just getting started? Loads of powerful advice here for beginners.
  • Intermediate
    Got a handle on the basics? Find more advanced topics covered here.
  • Advanced
    Warning! Advanced topics covered here.
  • Affiliate resources
    Affiliate marketing resources for affiliates and affiliate program managers tools, websites, books and articles.
  • Product reviews
    Candid reviews of the latest products to take you to the next level.


  

Advanced Search

Affiliate Marketing Forum

FAQFAQ  SearchSearch  MemberlistMemberlist  UsergroupsUsergroups   RegisterRegister ProfileProfile  Log in to check your private messagesPrivate Messages Log inLog in  
PPC Vs. Google and Alta Vista

 Affiliate Marketing Forum Index -> Search Engine Optimization
Post new topic   Reply to topic
View previous topic :: View next topic  
Author Message
scott



Joined: 12 Aug 2003
Posts: 77
Location: Michigan
PostPosted: Thu Aug 21, 2003 8:24 pm    Post subject: PPC Vs. Google and Alta Vista Reply with quote
I just want to make sure I understand something.

PPC search engines will list your site based on your bid and not your meta tags correct? Obvisously, you bid on keywords that match your site topic.

Google Alta Vista etc, return results based on meta tags, keyword saturation etc.


With regards to getting your site ready for both types of search engines, you have to be able to do 2 things to win the search engine war.

Bid well on multiple keywords at PPC SEs and put lots of thought, effort and creativity into tweaking your site for Alta Vista and google.

Am I correct?

Thanks in advance,

Scott
_________________
Want to learn how to fish?
It's easy, just start with the Fishing Basics
Getting started has never been so easy!
Back to top View user's profile Send private message Visit poster's website
Frank Nordberg



Joined: 15 Aug 2003
Posts: 114
Location: Norway
PostPosted: Fri Aug 22, 2003 12:44 am    Post subject: Re: PPC Vs. Google and Alta Vista Reply with quote
scott wrote:
PPC search engines will list your site based on your bid and not your meta tags correct?

Basically yes. The PPC engines fills up their search results with free listings ranked by "standard" search engine algorithms, but you won't get a place anywhere near the first page unless you pay.

scott wrote:
Obvisously, you bid on keywords that match your site topic.

Try to figure out what web surfers might search for when they're looking for a product like yours. The answer may not always be the most obvious one. Also, consider common typos! But never bid on keywords irrelevant to your site. That's just a waste of money.

scott wrote:
Google Alta Vista etc, return results based on meta tags, keyword saturation etc.

Keyword saturation and meta tags does count, but perhaps not as much as people tend to believe. At least Google's ranking algorithms are much smarter than that.

It's way too much to go into details here, and much is guesswork anyway, but a few important points are:

    Remember to at least include the keyword(s) Wink
    Create a good and relevant site
    Link to as many other relevant/related sites as possible
    Get links from as many relevant/related sites as possible
    Be patient while your Google PR points increase


scott wrote:
...and put lots of thought, effort and creativity into tweaking your site for Alta Vista and google.

Interesting question here: How many people actually use the old search engines these days?
_________________
Frank Nordberg
http://www.musicaviva.com
The internet center for free sheet music
Back to top View user's profile Send private message Visit poster's website
scott



Joined: 12 Aug 2003
Posts: 77
Location: Michigan
PostPosted: Fri Aug 22, 2003 12:47 am    Post subject: Reply with quote
Thank you Frank,

I appreciate the feedback!!!

Scott
_________________
Want to learn how to fish?
It's easy, just start with the Fishing Basics
Getting started has never been so easy!
Back to top View user's profile Send private message Visit poster's website
View previous topic :: View next topic  
Display posts from previous:   
Post new topic   Reply to topic    Affiliate Marketing Forum Index -> Search Engine Optimization All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum





Your host: Allan Gardyne.
Earning a good living from affiliate programs since 1998.