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using file name as keyword

Affiliate Marketing Forum Index -> Search Engine Optimization
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scott



Joined: 12 Aug 2003
Posts: 77
Location: Michigan

PostPosted: Wed Aug 20, 2003 1:42 am    Post subject: using file name as keyword Reply with quote

I've read and happen to agree you should use your keyword to name pages. What if my keyword is 2 words? For example fishing rod, should I name it fishing rod.htm, fishingrod.htm or fishing-rod.htm??

Thanks for the help in advance!

Scott
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Wed Aug 20, 2003 2:29 am    Post subject: Re: using file name as keyword Reply with quote

scott wrote:
I've read and happen to agree you should use your keyword to name pages. What if my keyword is 2 words? For example fishing rod, should I name it fishing rod.htm, fishingrod.htm or fishing-rod.htm??

Thanks for the help in advance!

Scott


first use fishing-rod.htm then fishing_rod.htm then if you still have more information, use fishingrod.htm

Never use fishing rod.htm it will only cause problems with search engines, links and browsers. You see the space ... they see %20 to replace the space.

Hope this helps!
Debs
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scott



Joined: 12 Aug 2003
Posts: 77
Location: Michigan

PostPosted: Wed Aug 20, 2003 2:41 am    Post subject: Reply with quote

Thanks for the help Debs!!

So the search engines combine the words that are dashed into one keyword?

Thanks,

Scott
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Wed Aug 20, 2003 2:57 am    Post subject: Reply with quote

scott wrote:
Thanks for the help Debs!!

So the search engines combine the words that are dashed into one keyword?

Thanks,

Scott


No, they view them as a keyword phrase ... keyword phrases are easier to rank well for than a single keyword. You should target your thinking to phrases ... to get optimum results for your work. If someone searches for dogfood as one word, then that is an obvious choice for a keyword, but remember ... it's easier to rank well with keyword phrases instead of just a keyword, so cover all the bases with quality content that lead into your primary objective.

How to feed your dogs healthy food .... leads into a page on types of dogfood you would recommend.

Feeding Your Dogs On A Schedule ... leads into types of dogfood again

Proper Dishes For Dog Feeding ... can lead into dishes they need to feed their hungry mutts!

All relative to dogfood, your primary focus, but with content the search engines love and keyword phrases that offer variation in your theme keyword.

Hope this helps.
Debs
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scott



Joined: 12 Aug 2003
Posts: 77
Location: Michigan

PostPosted: Wed Aug 20, 2003 3:12 am    Post subject: Reply with quote

Got it,

Thanks Debs!
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Sharon & Roy



Joined: 07 Sep 2003
Posts: 4
Location: Weldon, California, USA

PostPosted: Sun Sep 07, 2003 5:49 pm    Post subject: Re: using file name as keyword Reply with quote

scott wrote:
I've read and happen to agree you should use your keyword to name pages.


Hi Scott,

We agree!

Quote:

What if my keyword is 2 words? For example fishing rod, should I name it fishing rod.htm?


No.

Quote:

fishingrod.htm?


No.

Quote:

fishing-rod.htm?


Yes.


Debs wrote:
first use fishing-rod.htm then fishing_rod.htm then if you still have more information, use fishingrod.htm


Hi Debs,

Just so that you will know, Google does NOT use the UNDERSCORE (_) as a delimiter, so of the examples you gave, only ...

fishing-rod.htm

... Will be given ranking consideration for the keyword phrase ...

fishing rod

... And the keywords ...

fishing

... And ...

rod

This file name ...

fishing_rod.htm

... Will only be given ranking consideration for the query ...

fishing_rod

... And this file name ...

fishingrod.htm

... Will only be given ranking consideration for the query ...

fishingrod

Your Friends,

Sharon & Roy
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