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scott
Joined:
12 Aug 2003
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77
Location:
Michigan
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Posted: Wed Mar 17, 2004 5:50 pm
Post subject: Creating preselling content
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I just wanted to through this question out, because I feel this is the hardest part about working on the web.
I've learned, that if you develop quality content, that customers will buy from you. I did that and have learned that you need to sprinkle your content with a dash of sales.
So I ask, when you write preselling content for your site, what sort of things do you do? For example, do you write information and then add a product recommendation at the end? or maybe you sprinkle your sales message throughout the content?
Thanks in advance,
Scott
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
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6326
Location:
by the beach, Australia
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Posted: Thu Mar 18, 2004 9:09 am
Post subject: Re: Creating preselling content
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| scott wrote: | | So I ask, when you write preselling content for your site, what sort of things do you do? |
Pre-selling means getting people warmed up and ready to buy. It means building a credible web site so that people trust your opinion.
As an affiliate, your task is to motivate someone to visit the merchant's web site - in a buying frame of mind. Then it's the merchant's job to achieve the sale.
For example, if told you that Mr E. has a fantastic affiliate program with wonderful products which are incredible value, easy to sell, and he pays his affiliates lifetime commissions...
... and then I gave you the link...
[place link here!]
...with any luck you'd be in a receptive mood when you clicked on the link and visited the site.
However, if I went one step further and gave you detailed, specific information, describing EXACTLY how one of those products had helped me, then you'd be much more likely to buy.
You can find examples of pre-selling case studies on my site.
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Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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scott
Joined:
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77
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Michigan
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Posted: Thu Mar 18, 2004 11:35 am
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Thank you Allan,
As always I appreciate the help!
Scott
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Getting started has never been so easy! |
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Warburton
Joined:
14 Nov 2003
Posts:
136
Location:
London
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Posted: Thu Mar 18, 2004 1:36 pm
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When I worked in offline sales, one of the most important sales maxims I learned was:
| Quote: | | A customer doesn't buy a drill because he wants a drill. |
Don't talk about the benefits of the drill. Talk about the desirability and all-round usefulness, time and money saving qualities of a hole. Leave the prospect drooling at having their own hole... but with no means with which to obtain one. When the prospect is completely sold on having a hole but still absolutely stuck on how they might set about creating one...
... bring out the drill.
Then put it away again and carry on talking about the hole. |
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