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Adsense shows competitors, Amazon makes me no $. Now what?

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Chris S
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Post Posted: Mon Mar 15, 2004 9:37 pm
      Post subject: Adsense shows competitors, Amazon makes me no $. Now what?

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Hi all,

I'm hoping for some advice from the pros - what everyone else is doing doesn't seem to be working for me. Sad My website is a discussion forum for MBA students at my university. I started out with Adsense ads on my website, but it seems like the whole pool of ads was all competing MBA schools - I tried filtering them out to get to more generic "get help on your admissions" types of ads, but I used up all of my filters and the competitors just kept coming. Confused

I ended up removing the Google ads and replacing them with single-item Amazon ads that I hand-picked as interesting to MBA students, plus put a dynamically-pulled general one from Amazon below it. I've made $0.04 from these links in the last 2 months. Crying or Very sad

Now, granted, a new semester's starting in a couple of weeks, and when I put specific textbooks up I'm hoping to see some revenue - but I really don't feel like I'm getting the bang for the buck that I should out of affiliate programs so far. Would you mind taking a look at my site here and providing advice for what you think would be a good affiliate strategy for me? Thanks!

Chris
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Chris S



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Post Posted: Mon Mar 15, 2004 9:46 pm
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Woohoo, I'm registered! Very Happy By the way, I need to remove that link after a couple days, Mod - a little advice on the best way to do it since I posted as a Guest?
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scott



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Post Posted: Wed Mar 17, 2004 6:05 pm
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Chris,

I would suggest adding some content to your links. The links themselves don't motivate the person to click. Maybe if it's something like, Need a good book for your finance report?

You may even consider changing those links to a page that contains a presale paragraph or 2 about the book saying why you choose it, then linking to Amazon from that page. You have to show them the benefit of buying that book.

Hope that helps!

Scott
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jake



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Post Posted: Thu Mar 18, 2004 4:52 am
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Chris,

Scott is right. You've placed a whole column of amazon links on your right, but they don't entice me to click on them. You can place a short description of the books you selling and try to sell to them the benefits of buying them. Better still, create a section devoted to reviewing MBA books - the cheapest, most helpful, etc - and write articles reviewing the books, and weave your links into your content.

Hope that helps,
Jake
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