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bhatnagar.ashish001
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Posted: Wed Jul 06, 2011 5:56 am
Post subject: Difference between Website Promotion and Website advertising
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Kindly tell me that what is the difference between Website Promotion and website advertising. Are both the things same or different.
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manimoor
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Posted: Mon Aug 22, 2011 12:18 pm
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Hi..
Website Promotion is a general term. It is so general, in fact, that most communications that are not strictly advertising (paid and non-personal) are characterized as promotions. But this distinction is blurry at times, so looking for a clear definition is useless. It’s better to just recognize that there are many types of promotions.
Some promotions -- special events, sampling, rebates, and coupons, to name a few -- are aimed directly at consumers. The use of these promotions can typically be tied to the hierarchy of communication effects model.
Website Advertising is generally targeted at end consumer (as opposed to the channels of distribution). It can be used for many purposes, including establishing awareness, providing information for knowledge, and creating brand loyalty. In its knowledge role, advertising can communicate a positioning (or modify a positioning) and even promote new uses of a product (think "Orange Juice isn’t just for breakfast anymore").
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debbifletcher
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Posted: Tue Jan 10, 2012 4:34 am
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| Such a great information is sharing here and really this is very informative for people. But in single sentence we can tell that website promotion means give some information and tell try it, it provide benefits to you. And advertisement, this is especially for end users and mostly people are using visual effect for this to attract more customer and in advertisement whole detail are provided in text form. |
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evantanski
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Posted: Thu Jan 12, 2012 11:18 am
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You can have a promotion of a change going on with in a company for the employers, but it is not being advertised...
an advertisement is a way of visually communicating a specific focus to the general public. It is way to sell a product, or announce the new shop in the city, either way it gives you time to think about if you want to support the ad or not, it's an image to convince the general public to give something to the subject advertised in order to receive something else in return.
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devbpo2012
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Posted: Wed Apr 18, 2012 5:30 am
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Promotion is a general term. It is so general, in fact, that most communications that are not strictly advertising (paid and non-personal) are characterized as promotions. You may have heard and read that writing for the web is very different from writing for print publications. That's especially true if you're trying to promote your website.
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