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locked
Joined:
05 Mar 2004
Posts:
3
Location:
Australia
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Posted: Fri Mar 05, 2004 2:53 pm
Post subject: Search Engine Optimising
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My site has good positioning on most search engines, and the volume of visitors accessing my site increased by 170% between December and January, and again increased by the same percentage between January and February.
However, the vast majority of visitors to my site arrive by typing the URL or by clicking a bookmark in their browser. The percentage of visitors accessing the web site via search engines is significantly less than 10%.
So much for search engine optimisation. |
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OleTom
Joined:
03 Jan 2004
Posts:
94
Location:
Jax Beach FL
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Posted: Fri Mar 05, 2004 5:13 pm
Post subject:
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Have you ever thought of useing more detailed meta tags like:
<HTML><HEAD>
<TITLE>Your Site Title</TITLE>
<meta http-equiv="Content-Type" content="text/html;charset=iso-8859-1">
<META name="resource-type" content="document">
<META name="audience" content="all">
<META name="distribution" content="global">
<META name="robots" content="INDEX, FOLLOW">
<META name="revisit-after" content="10 days">
<META name="description" content="A Nice Long Discription of your site ">
<META name="keywords" content=" A Lot of Key Words">
<meta name="copyright" content="Copyright?2004 Your Site Name">
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Fri Mar 05, 2004 11:16 pm
Post subject:
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You say "so much for optimization" but how did they find you to begin with? You say you rank well for your keyphrases but are they phrases people type into SE's? Anyone can rank well for a keyphrase that doesn't mean they will get traffic from it. If you want to get traffic and rank well, then do some keyphrase research to find out what people are typing into the SE's and which phrases can get you traffic and good ranking.
As far as head tags go, the more stuff you put into your <head> the farther down the page your content is and the quicker a SE bot might time out and move on. Keep it simple and on target, most of those tags are not needed, and can actually harm your listing.
Title - optimium 64 characters but no more than 80
description - optimum 145-150 anything after that either doesn't get indexed or gets cut off on display
keywords the fewer the better 3 or 4 and make them phrases not separate words, any more and you dilute the quality of the keywords and none of them rank well
Most of those tags I've never heard of, some I've heard of but you don't need. If you keep it to the basics, your page loads faster and the SE's move further. There is a point where some SE's will stop reading a page because it is too large.
Remember, you want your content to be the priority in your html, not your head tags.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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locked
Joined:
05 Mar 2004
Posts:
3
Location:
Australia
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Posted: Sat Mar 06, 2004 12:40 am
Post subject: Search Engine Optimisation
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Thanks guys, I will take your comments on board and consider them.
However, I think you may possibly have misunderstood my point. I am already obtaining 170% per month growth in new visitor numbers, and that increase is not coming through the search engines. Also, it is not coming through cross-links, though I do have a few of those.
The increase in visitor numbers is coming from people typing the URL, and as far as I can figure out, this growth could only be generated via word-of-mouth referrals, because if the visitors were being re directed from other sites, my stats would show the referring URL.
I would like to know if anyone else has observed similar phenomena on their web sites. My site is not some huge fantastic site with super graphics or fancy effects. There are no girly pictures or other enticements on the site, so I am trying to figure out why am I seeing this huge monthly percentage growth in visitor numbers.
I cannot believe that this rate of growth is normal? |
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Sat Mar 06, 2004 3:31 am
Post subject:
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I wouldn't say that it is normal, however, without knowing the url, and whether there might be something relating to that, or if it was an expired domain that could refer traffic through bookmark or typing the url, it is very hard to say what or why.
I suggested the SEO simply because it isn't standard, can you imagine the traffic you could get if you did have increasing numbers of SE referrals?
My earlier suggestion, that they originally came from SE's and bookmarked is possible, you didn't say whether we are talking increase in hits, uniques, pages, etc. so that is still "in the air."
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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