|
View previous topic
::
View next topic
|
| Author |
Message |
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Thu Mar 04, 2004 9:08 pm
Post subject: Corey Rudl marketing tactics,to yourself and your customers!
|
 |
|
Hi all,
I know there are lots of Corey Rudl type threads on this forum But, what are your thoughts and opinions on some of his marketing tactics and other Sites that use his marketing tactics. 
I know how successful he is... blah,blah,blah... 
But does a site that offers you a Free whatever for 30 days...
You enter your email info, which of course takes you to another page that wants to collect your credit card info etc.  on the basic of hoping that when the 30 days are over that you'll Keep the product or forget about the date and charge etc.  Then possibly as a customer having to deal with credit card problem adjustments if you decide you just wanted to try it out or for whatever reason.
I know they promise to give you whatever Free for 30 days... and it may be a great marketing tactic along with his many others But do sites that do this really motivate you to buy their products and promote them to your customers who you are trying to build up a good relationship with?
Definite turnoff to products who promote in these ways = customers.
Lots of better ways to motivate your customers like the ways Ken Evoy and many others Do.
Your thoughts and opinions?
All the best
Phil |
|
| Back to top |
  |
 |
t49
Joined:
16 Dec 2003
Posts:
109
|
Posted: Fri Mar 05, 2004 3:48 am
Post subject:
|
|
|
Corey is so full of himself,that I was surprised to find out that he's Canadian,or at least lives in Canada. I thought he was a Yankee!
Those Americans,who live south of the Mason Dixie line,are nodding silently in agreement. It's the other two hundred and some odd million that I have to worry about.
Sure hope that the Americans who read this have a sense of humour.
_________________
NitroMarketing.com |
|
| Back to top |
|
|
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Fri Mar 05, 2004 4:13 am
Post subject:
|
|
|
Hi Phil
I'm not 100% sure what the issue is. He offers people the chance to "test drive" his products for free (or $1 sometimes) for 30 days. You get the product in full which you can then review. If you don't want it, you cancel. If you don't cancel, he charges you the full price.
In regards to whether people forget to cancel, to be honest, that's their problem. Surely they don't expect to be able to keep it forever without paying the full price. If I had a potential $100+ credit card charge hanging over my head, I certainly wouldn't forget to cancel if I didn't want the product.
Of course, it is a sales ploy but there is nothing dishonest going on so I've got no problem with it. In fact, I think it's good from the customer's perspective because they get to "try before they buy". If every product did that, people would save a lot of money and wouldn't have to go through the problem of requesting a refund - once someone already has their money.
Basically, people can make their own choices. If they think they will forget to cancel then they really shouldn't sign up for it.
Cheers
Sean Burns |
|
| Back to top |
 |
|
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Fri Mar 05, 2004 7:06 am
Post subject:
|
|
|
Sean,
The issue is... Check online regarding getting authorized reocurring credit card payment problems stopped and corrected.
It's a great sales ploy.
But even though it's up to each customer to decide and remember. Do you really want to build a relationship with your customers using these type of methods?
Business is not just about making money.
I made the point about Corey Rudl and other Sites that use his marketing tactics to get your views as consumers.
How many on this forum feel they want to give out their credit card information for a 30 day trial and also ask the same of your customers knowing about reocurring credit card problems online.
Maybe, with internet marketing your chances in selling like that to newbies might be easier but do you trust so easily with your credit card information?
There are all kinds of software products etc. that people get access to for trial periods without having to authorize any payments on their credit cards.
All the best
Phil |
|
| Back to top |
|
|
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Fri Mar 05, 2004 7:57 am
Post subject:
|
|
|
Hi Phil
| Quote: | | The issue is... Check online regarding getting authorized reocurring credit card payment problems stopped and corrected. |
That's only an issue if Corey doesn't stop the payment isn't it? If you cancel within the 30 days, you don't get charged anything so there is nothing to correct.
If he does still charge you then that's a problem but in my experience, he does cancel them.
If you are worried about whether Corey can be trusted with your credit card then that's up to you - don't sign up for the free trial. I've given him my credit card details in the past without any problems.
Cheers
Sean Burns |
|
| Back to top |
|
|
dk
Joined:
23 Aug 2003
Posts:
115
Location:
Germany
|
Posted: Fri Mar 05, 2004 1:11 pm
Post subject:
|
|
|
Hi!
I agree with Sean. I find it excellent to test a product for $1 for 30 days
and if I don't like it -> cancel.
You get the full version for $1 and as this is an information product, you
could use this information and make notes and test them. If you don't make
money or think the product isn't worth the full price -> cancel.
All the best
Dieter Kling
_________________
How I tripled my Adsense CTR "overnight"
Unveiling The Secret about Google Adwords - Free ecourse |
|
| Back to top |
|
|
tmendham
Joined:
30 Aug 2003
Posts:
31
Location:
Edinburgh
|
Posted: Fri Mar 05, 2004 1:22 pm
Post subject:
|
|
|
There's nothing illegal or dishonest about this approach, true. But with my customer hat on I have never and will never sign up to something like this.
If you want to let me try something free, do so. Don't ask for my credit card at that point. It makes me suspicious (remember, however honest you are I the customer can't know that). It also turns a benefit (free trial) into a problem (remembering to cancel on time, worry about whether it'll be honoured, etc).
The way I like my free trials is the way Wordtracker do it. I used their free service for months before I was ready to sign up at which point I happily paid them.
I wonder if there's a cultural difference here between the US and the UK?
- Trevor
_________________
Wyrdology - For all things strange |
|
| Back to top |
 |
|
Guest
|
Posted: Fri Mar 05, 2004 2:48 pm
Post subject:
|
|
|
| Quote: | | Corey is so full of himself,that I was surprised to find out that he's Canadian,or at least lives in Canada. I thought he was a Yankee! |
Well one thing you have to admit he a real internet guru  |
|
| Back to top |
|
|
onlineleben
Joined:
01 Aug 2003
Posts:
208
Location:
Germany and the World
|
Posted: Fri Mar 05, 2004 2:58 pm
Post subject:
|
|
|
| dk wrote: | You get the full version for $1 and as this is an information product, you
could use this information and make notes and test them. If you don't make
money or think the product isn't worth the full price -> cancel. |
Dieter is right. And timely cancellation of Corey Rudl products works.
I took part in one of his 1$ trials and canceled on day 20. No problem. No questions asked, no further charges to my card.
Corey also was on the safe side with that, since the product (ebook) had the print function disabled.
So I got what I paid for: a limited trial of the product for just 1$ US. And I am quite happy with this concept.
_________________
Explore The Most Up to Date Site About How to Succeed with Adwords! |
|
| Back to top |
|
|
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Fri Mar 05, 2004 6:59 pm
Post subject:
|
|
|
Trevor,
Thank you.  Finally, someone clearly gets the message and fully understands it.
Everybody is so into internet marketing and not the consumer that they can't and don't see it.
Yes, this forum is about affiliate marketing but do you as an everyday consumer just want to give out you credit card info for marketing tactics like this?
If you read it I said "and other Sites" that are using his margeting tactics.
I posted this thread as a good topic for "debate"
Businesses who use this tactic upset customers, don't build good relationships with consumers...
Just my thoughts
All the best
Phil |
|
| Back to top |
|
|
Charlie
Joined:
22 Aug 2003
Posts:
3305
Location:
UK
|
Posted: Fri Mar 05, 2004 8:07 pm
Post subject:
|
|
|
| Phil CA wrote: | | But even though it's up to each customer to decide and remember. Do you really want to build a relationship with your customers using these type of methods? |
Doesn't it rather depend whether the material is worth subscribing to in the first place?
If it is, people might just choose to stay signed up and be happy too. If it isn't, free is no good let alone paid.
Surely it's just a matter of being strong enough to only recommend stuff you really believe in, however tempting the residual commissions.
| Quote: | | How many on this forum feel they want to give out their credit card information for a 30 day trial and also ask the same of your customers knowing about reocurring credit card problems online. |
I have joined and cancelled various membership sites over the years. The only time I had a problem is when I asked for several months refunds after a web host strung me along over solving a big problem. In that case, my credit card refunded me and no doubt reported the hosting company to their card company.
Is there a real problem with recurring payments if you buy through a credit card?
| tmendham wrote: | | But with my customer hat on I have never and will never sign up to something like this. |
Is it the cheap intro you object to, Trevor, or subscription sites generally?
| Quote: | | If you want to let me try something free, do so. Don't ask for my credit card at that point. It makes me suspicious (remember, however honest you are I the customer can't know that). It also turns a benefit (free trial) into a problem (remembering to cancel on time, worry about whether it'll be honoured, etc). |
There was a well-documented test by Mark Joyner several years ago that indicated people were 300% more likely to take a low offer than free one, so maybe others have found the same.
Cheers,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
|
| Back to top |
|
|
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Fri Mar 05, 2004 11:47 pm
Post subject:
|
|
|
Charlie,
How did I know you would eventually join in.
If the material is worth subscribing to in the first place and you want to build trust with your average consumer not just newbies then why do you need to use those type of tactics?
Other successes don't.
All the best
Phil |
|
| Back to top |
|
|
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Sat Mar 06, 2004 12:34 am
Post subject:
|
|
|
| Quote: | | The way I like my free trials is the way Wordtracker do it. I used their free service for months before I was ready to sign up at which point I happily paid them. |
WordTracker doesn't offer it's full service as a free trial so it's a bit different.
| Quote: | | Everybody is so into internet marketing and not the consumer that they can't and don't see it. |
Just because people disagree with you doesn't mean they "can't" see things from the consumer's perspective - just differing opinions.
| Quote: | | Yes, this forum is about affiliate marketing but do you as an everyday consumer just want to give out you credit card info for marketing tactics like this? |
As a consumer, yes. I have the choice of paying $197.00 up front for something that may or may not be great and then wondering if I can get my money back if I don't like it or I can get it for free, decide if I like it and send it back without paying anything (except shipping) if I don't. So, yes, very happy to do that. Why wouldn't I be?
| Quote: | | Businesses who use this tactic upset customers, don't build good relationships with consumers... |
People like Corey, Neil Shearing, Marlon Sanders and many others would disagree with you. As a consumer, when they offer trials like this, I either take advantage of them or I don't. No reason to get annoyed at them for offering it though.
Cheers
Sean Burns |
|
| Back to top |
|
|
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Sat Mar 06, 2004 2:01 am
Post subject:
|
|
|
Sean,
I appreciate and respect everybody's opinion. But when people are very connected to a particular industry like internet marketing it's sometimes very difficult to be objective.
If we took this issue to people who were not connected to internet marketing you might be very surprised at what consumers would say about this.
Regarding the success people you gave as examples...
Not sure if you subscribe to marketing wonk's ISales but there was an interesting discussion on how people view your success examples vs marketing sherpa's and marketing profs etc. etc.
But I guess that's a whole different topic.
Just my thoughts
All the best
Phil |
|
| Back to top |
|
|
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Sat Mar 06, 2004 2:27 am
Post subject:
|
|
|
| Quote: | | I appreciate and respect everybody's opinion. But when people are very connected to a particular industry like internet marketing it's sometimes very difficult to be objective. |
Thats true. Most of my experience is outside of the internet marketing niche both offline and on and I've seen and used this technique in many ways. Some people don't like it but it's usually only the one's who are disadvantaged due to their misunderstanding of the "rules".
| Quote: | If we took this issue to people who were not connected to internet marketing you might be very surprised at what consumers would say about this.
|
I've done it on sites that don't have anything to do with internet marketing and I've seen it used on many other sites. I also worked for a large sporting goods chain here in Australia that would let people have a free trial of things like Tennis Racquets. We'd take their credit card details and they could try the racquet for a few days. If they didnt bring it back, we'd charge them.
90% of people loved it because they could test the product. The one's that didn't like it were people who didn't bring the racquets back until after they saw the charge go through on their credit card. Not sure what they expected to happen if they didn't return the goods.
In regards to Corey, he's currently offering this deal on a "physical" product that is shipped to people. Surely he has to get their credit card details or lots of people would just keep the product and never pay.
The ability to trial the product is, in my opinion, a good thing and people are clearly told that they will be charged if they don't send it back. So, there is no harm done by this and I'm sure we all agree that trials are good things.
In regards to digital products, he could do it without taking credit card details but he chooses not to do that. If people want the trial, they need to give their credit card details. If they don't want to do that then that's their decision but surely no-one should be annoyed by it.
Anyway, it's an interesting discussion. I personally think that there are a lot of ethical issues in regards to how the "experts" market themselves and their products - I just don't think that this is one of them.
Cheers
Sean Burns |
|
| Back to top |
|
|
| View previous topic :: View next topic |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Private Messages
Log in
